Reformation CFO receives stock options and RSUs

Reformation Inc. reported that Chief Financial Officer Joshua Moore received equity awards on July 29, 2026.

Rhea-AI Filing Summary

Reformation Inc. reported that Chief Financial Officer Joshua Moore received equity awards on July 29, 2026. He was granted a stock option for 58,831 shares of common stock at an exercise price of $15.00 per share, vesting over three years and expiring on July 29, 2036. He also received three restricted stock unit grants: 14,666 fully vested RSUs that will settle after IPO lock-up expiration or by March 15, 2027, 160,000 RSUs vesting in two equal annual installments, and 82,333 RSUs vesting in three equal annual installments. A total of 324,781 shares of common stock are described as underlying RSUs.

Insider Trade Summary

Grant/Award: 315,830 shares

Grant/Award 4 txns

Insider Moore Joshua

Role Chief Financial Officer

Type	Security	Shares	Price	Value
Grant/Award	Stock Option (right to buy) F5	58,831	$0.00	$0.00
Grant/Award	Common Stock F1	14,666	$0.00	$0.00
Grant/Award	Common Stock F2	160,000	$0.00	$0.00
Grant/Award	Common Stock F3, F4	82,333	$0.00	$0.00

Holdings After Transaction: Stock Option (right to buy) — 58,831 contracts (Direct); Common Stock — 324,781 shares (Direct)

Footnotes (5)

1. F1. Represents a grant of fully vested restricted stock units ("RSUs"), which will settle on earlier of within 30 days following the expiration of any applicable lock-up agreements with the underwriters for the Issuer's initial public offering and March 15, 2027.
2. F2. Represents a grant of RSUs, which vest in two equal annual installments in each of the first and second anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date. Each RSU represents a contingent right to receive one share of common stock.
3. F3. Represents a grant of RSUs, which vest in three equal annual installments in each of the first, second and third anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date.
4. F4. Consists of 324,781 shares of common stock underlying RSUs.
5. F5. One-third of the options vest on the first anniversary of the grant date, and the remainder vest in equal quarterly installments on each of the eight quarterly anniversaries of the grant date following the first anniversary of the grant date, such that the stock options will become fully vested on the third anniversary of the grant date, in each case subject to the reporting person's continued employment with the Issuer through the applicable vesting date.

Key Figures

Stock option grant size: 58,831 shares Option exercise price: $15.00 per share Fully vested RSUs: 14,666 units +4 more

7 metrics

Stock option grant size 58,831 shares Stock option (right to buy) granted to CFO on July 29, 2026

Option exercise price $15.00 per share Exercise price for the 58,831-share stock option expiring July 29, 2036

Fully vested RSUs 14,666 units RSUs that are fully vested, settling after IPO lock-up or by March 15, 2027

Two-year RSU grant 160,000 units RSUs vesting in two equal annual installments from the grant date

Three-year RSU grant 82,333 units RSUs vesting in three equal annual installments from the grant date

RSUs underlying shares 324,781 shares Shares of common stock consisting of those underlying RSUs

Option expiration July 29, 2036 Expiration date of the 58,831-share stock option award

Key Terms

restricted stock units, lock-up agreements, initial public offering, stock option, +1 more

5 terms

restricted stock units financial

"Represents a grant of fully vested restricted stock units ("RSUs"), which will settle"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

lock-up agreements financial

"following the expiration of any applicable lock-up agreements with the underwriters"

A lock-up agreement is a contract that prevents company insiders—founders, employees, and early investors—from selling their shares for a set period after a public stock offering. It matters to investors because it keeps a large block of shares off the market temporarily; when the lock-up ends, those holders can sell and this increased supply can cause the stock price to fall, similar to a timed release that suddenly opens a valve.

initial public offering financial

"with the underwriters for the Issuer's initial public offering and March 15, 2027"

An initial public offering (IPO) is when a private company first sells its shares to the public and becomes a stock-listed company. It matters because it allows the company to raise money from a wide range of investors, helping it grow, while giving early shareholders a way to sell some of their ownership.

stock option financial

"such that the stock options will become fully vested on the third anniversary"

A stock option is a contract that gives you the right to buy or sell a company's stock at a specific price within a certain time frame. People use them to potentially make money if the stock's price moves favorably or to protect against losses. It's like holding a coupon that can be used to buy or sell stock at a set price later on.

vesting date financial

"subject to the reporting person's continued employment with the Issuer through the applicable vesting date"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What equity awards did REF grant to CFO Joshua Moore on July 29, 2026?

Reformation Inc. granted CFO Joshua Moore a 58,831-share stock option at $15.00 per share and three RSU awards totaling 257, - almost 260k units with different vesting schedules, plus disclosure that 324,781 shares are underlying RSUs.

What are the terms of Joshua Moore’s stock option reported in REF’s Form 4?

The stock option covers 58,831 shares of Reformation Inc. common stock at an exercise price of $15.00 per share. One-third vests after one year, with the remainder vesting quarterly over the next two years, and it expires on July 29, 2036.

How do the new RSU grants for REF’s CFO vest over time?

Moore received 14,666 fully vested RSUs that settle after IPO lock-up expiration or by March 15, 2027, 160,000 RSUs vesting in two equal annual installments, and 82,333 RSUs vesting in three equal annual installments, all subject to continued employment with Reformation Inc.

What is the significance of the 324,781 RSU-related shares disclosed by REF?

Reformation Inc. states that 324,781 shares of common stock consist of shares underlying RSUs held by CFO Joshua Moore. This number reflects his reported RSU-based equity exposure rather than new shares granted in this particular transaction.

Are Joshua Moore’s July 29, 2026 REF equity transactions under a 10b5-1 plan?

The Form 4 indicates the Rule 10b5-1 checkbox is not affirmed for these transactions. The awards are described as grants of stock options and RSUs, without a statement that they were executed under a pre-arranged trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/13/2026 - 11:50 AM Accepted by SEC EDGAR 07/31/2026 - 09:54 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Moore Joshua

(Last) (First) (Middle)

5801 S. 2ND ST.

(Street)

VERNON CALIFORNIA 90058

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Reformation Inc. [ REF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/29/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/29/2026		A		14,666(1)	A	$0	82,448	D
Common Stock	07/29/2026		A		160,000(2)	A	$0	242,448	D
Common Stock	07/29/2026		A		82,333(3)	A	$0	324,781(4)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Option (right to buy)	$15	07/29/2026		A		58,831		(5)	07/29/2036	Common Stock	58,831	$0	58,831	D

Explanation of Responses:

1. Represents a grant of fully vested restricted stock units ("RSUs"), which will settle on earlier of within 30 days following the expiration of any applicable lock-up agreements with the underwriters for the Issuer's initial public offering and March 15, 2027.

2. Represents a grant of RSUs, which vest in two equal annual installments in each of the first and second anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date. Each RSU represents a contingent right to receive one share of common stock.

3. Represents a grant of RSUs, which vest in three equal annual installments in each of the first, second and third anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date.

4. Consists of 324,781 shares of common stock underlying RSUs.

5. One-third of the options vest on the first anniversary of the grant date, and the remainder vest in equal quarterly installments on each of the eight quarterly anniversaries of the grant date following the first anniversary of the grant date, such that the stock options will become fully vested on the third anniversary of the grant date, in each case subject to the reporting person's continued employment with the Issuer through the applicable vesting date.

	/s/ Christina Halliday, as attorney-in-fact	07/31/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)