ROKU’s Anthony Wood converts 25K Class B, sells 25K Class A
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Roku, Inc. (ROKU) reported insider activity by CEO, Chairman, Director and 10% owner Anthony J. Wood on 10/10/2025. He converted 25,000 shares of Class B Common Stock into 25,000 shares of Class A and, under a Rule 10b5-1 plan, sold 25,000 Class A shares in multiple trades.
The sales were executed in tranches at weighted average prices of $92.14, $93.37, $94.01, $94.87, $96.34 and $97.16, with individual trade ranges disclosed from $91.77 to $97.56 per share.
Following these transactions, indirect holdings shown include 16,728,111 shares of Class B Common Stock (Wood 2017 Revocable Trust). Additional indirect Class A positions are listed across several Wood family trusts with specific share counts.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 25,000 shares ($2,350,261)
Net Sell
14 txns
Insider
Wood Anthony J.
Role
CEO and Chairman BOD
Sold
25,000 shs ($2.35M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 25,000 | $0.00 | -- |
| Conversion | Class A Common Stock | 25,000 | $0.00 | -- |
| Sale | Class A Common Stock | 5,930 | $92.14 | $546K |
| Sale | Class A Common Stock | 9,539 | $93.37 | $891K |
| Sale | Class A Common Stock | 2,430 | $94.01 | $228K |
| Sale | Class A Common Stock | 500 | $94.87 | $47K |
| Sale | Class A Common Stock | 4,900 | $96.34 | $472K |
| Sale | Class A Common Stock | 1,701 | $97.16 | $165K |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 16,728,111 shares (Indirect, Wood 2017 Revocable Trust);
Class A Common Stock — 25,000 shares (Indirect, Wood 2017 Revocable Trust)
Footnotes (1)
- Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock. Shares sold pursuant to Mr. Wood's 10b5-1 Plan. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.77 to $92.76 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.77 to $93.76 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $93.77 to $94.67 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.78 to $95.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.89 to $96.83 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.92 to $97.56 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
FAQ
What insider transaction did ROKU CEO Anthony Wood report?
He converted 25,000 Class B shares into 25,000 Class A and sold 25,000 Class A shares on 10/10/2025.
Was the ROKU insider sale under a trading plan?
Yes, the filing states shares were sold pursuant to Mr. Wood’s 10b5-1 Plan.