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Root, Inc. Insider Jonathan Allison Disposes 2.5k Shares Under 10b5-1 Plan

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Root, Inc. (ROOT) filed a Form 4 disclosing that Chief Administrative Officer Jonathan Allison sold 2,500 shares of Class A common stock on 06/16/2025.

The shares were disposed of in an open-market transaction coded “S” at a price of $149.16 per share, pursuant to a Rule 10b5-1 trading plan (Footnote 1). After the sale, Allison directly owns 52,150 shares, indicating the transaction represented roughly 5% of his reported holdings.

No derivative security activity was reported, and there were no additional transactions disclosed. The filing reflects routine insider activity with limited immediate implications for the company’s fundamentals.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Small 2,500-share sale (~5% of holdings) by CAO; neutral signal, routine Form 4.

The disclosed sale totals about $372k and leaves Jonathan Allison with over 52k shares. Given the modest size, the use of a pre-arranged 10b5-1 plan, and the absence of any derivative trades, the transaction appears to be regular portfolio diversification rather than a strategic move. From a market perspective, such activity is generally viewed as neutral unless it coincides with other negative catalysts, which are not present in this filing.

TL;DR: Insider sale conducted under a 10b5-1 plan limits governance concern; impact neutral.

The report shows adherence to best-practice disclosure and use of an affirmative-defense trading plan, reducing litigation or perception risk. The residual ownership stake signifies continued alignment with shareholder interests. No red flags—no pattern of large disposals, no simultaneous resignations, and no amendments—so governance impact is minimal.

Insider Allison Jonathan
Role Chief Administrative Officer
Sold 2,500 shs ($373K)
Type Security Shares Price Value
Sale Class A Common Stock 2,500 $149.16 $373K
Holdings After Transaction: Class A Common Stock — 52,150 shares (Direct)
Footnotes (1)
  1. [object Object]
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Allison Jonathan
(Last) (First) (Middle)
C/O ROOT, INC.
80 E. RICH STREET, SUITE 500
(Street)
COLUMBUS OH 43215
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Root, Inc. [ ROOT ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Administrative Officer
3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 06/16/2025 S 2,500(1) D $149.16 52,150 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The shares were sold pursuant to a 10b5-1 trading plan.
Remarks:
/s/ Jodi Baker, Attorney-in-fact 06/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many Root, Inc. shares did Jonathan Allison sell according to the Form 4?

The filing reports a sale of 2,500 Class A common shares.

What was the sale price per share in the 06/16/2025 transaction for ROOT?

Shares were sold at $149.16 each.

How many ROOT shares does Jonathan Allison own after the reported sale?

He directly owns 52,150 shares following the transaction.

Was the insider sale executed under a 10b5-1 trading plan?

Yes. Footnote 1 states the shares were sold pursuant to a 10b5-1 plan.

What is Jonathan Allison’s position at Root, Inc.?

He is the company’s Chief Administrative Officer.