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Rafa Carrasco to lead Rentokil Initial (RTO) North America as new CEO

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Rentokil Initial plc has appointed Rafael “Rafa” Carrasco as Chief Executive Officer, North America, starting on 3 August. He brings extensive experience from WM, where he led large, route-based service operations with more than 200 branches and over 10,000 employees across several countries.

At WM, Rafa held senior roles including President of WM Healthcare Solutions and Senior Vice President of Strategy, focusing on operational efficiency, technology-driven process improvements and recurring revenue models. He also led integration of Stericycle following a $7.2bn acquisition, delivering notable first-year cost synergies.

Interim North America CEO Alain Moffroid will remain on the North America leadership team and support Rafa and the broader growth plan through the end of 2027. Rentokil Initial highlights that it is a global leader in Pest Control and Hygiene & Wellbeing services, employing around 63,400 people in 90 countries.

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Insights

Rentokil names an experienced operator as North America CEO, aiming to strengthen execution in a key region.

The appointment of Rafa Carrasco as North America CEO places a leader with deep experience in large, route-based service networks over a critical geography. His background at WM includes overseeing multi-site operations, recurring revenue models, and sizable field workforces, which aligns with Rentokil’s service-focused business.

The filing emphasizes his role in integrating Stericycle after a $7.2bn acquisition, highlighting familiarity with complex integrations and cost synergy delivery. While no specific financial targets are disclosed here, this profile suggests emphasis on operational discipline, efficiency and technology-enabled processes rather than strategic redirection.

Continuity is supported by interim CEO Alain Moffroid remaining on the North America leadership team through 2027 to aid transition and ongoing growth initiatives. This structure points to an orderly handover with limited disruption risk, although the actual impact on North American performance will only become visible in future company reporting.

Stericycle acquisition size $7.2bn Acquisition at WM that Rafa Carrasco helped integrate
Branches overseen at WM 200+ branches Multi-site operations led by Rafa across several countries
Employees overseen at WM over 10,000 employees Corporate and field-based staff under Rafa’s responsibility
Global workforce c.63,400 people Employees of Rentokil Initial across 90 countries
Countries of operation 90 countries Rentokil Initial global footprint in Pest Control and Hygiene
Support period for Alain Moffroid through end of 2027 Duration Alain will support North America leadership transition
recurring revenue model financial
"He is highly experienced at executing a recurring revenue model, serving commercial and residential customers."
A recurring revenue model is a way businesses earn money by providing products or services on a regular, ongoing basis, rather than through one-time sales. It’s similar to a subscription or membership that customers pay for repeatedly, creating a steady stream of income. This model is important to investors because it can indicate stable, predictable earnings and long-term growth potential.
cost synergies financial
"delivering standout first year cost synergies and establishing a path toward higher synergies over time."
Cost synergies are the expected savings when two businesses combine activities so they can eliminate duplicate work, negotiate better prices, or run things more efficiently—like two households moving in together to share rent, groceries and utilities. Investors care because these savings can boost profit margins and cash flow, improving returns and supporting a higher valuation if the projected cuts are realistic and actually achieved. Actual results may differ from projections, so promised cost synergies are closely watched in deal assessments.
enterprise-level transformation initiatives financial
"As SVP of Strategy, he led enterprise-level transformation initiatives, using data and technology to optimise operations and drive continuous improvement."
operational excellence financial
"My focus will be on driving operational excellence, putting our people first, and building a truly customer-obsessed organisation."
Operational excellence is the ongoing pursuit of performing business activities in the most efficient, effective, and consistent way possible. It involves streamlining processes, reducing waste, and maintaining high quality to improve overall performance. For investors, achieving operational excellence signals a company’s ability to manage resources well, adapt to changes, and deliver reliable results over time.
growth plan financial
"Alain Moffroid, the current interim CEO, North America, will remain on the NA leadership group supporting Rafa and the team as they continue executing their growth plan."
Form 6-K: How Foreign Companies Report to the SEC →

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
___________________
 
FORM 6-K
 
__________________
 
 
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
 
For the month of May 2026
 
Commission File Number: 001-41524
___________________________________
 
Rentokil Initial plc
(Registrant’s name)
___________________________________
 
Compass House
Manor Royal
Crawley
West Sussex RH10 9PY
United Kingdom
(Address of principal executive office)
_____________________________________
 
 
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
 
Form 20-F ☒ Form 40-F ☐
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ☐
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ☐
 
 
 
 
 
Appointment of CEO, North America dated 21 May 2026
 
 
 
 
 21 May, 2026
 
Appointment of Chief Executive Officer, North America
 
Rentokil Initial plc (FTSE: RTO / NYSE: RTO) ("the Company") today announces the appointment of Rafael "Rafa" Carrasco as Chief Executive Officer, North America, commencing 3 August.
 
Rafa joins the Company with a distinguished track record of leadership in large-scale, route-based service industries. He most recently served as President of WM Healthcare Solutions and Senior Vice President of Strategy at WM (previously known as Waste Management, Inc.), where he oversaw multi-site operations with 200+ branches and over 10,000 corporate and field-based employees across the U.S., Canada, the U.K., Ireland and Western Europe.  He is highly experienced at executing a recurring revenue model, serving commercial and residential customers.
 
Professional Highlights:
 
●     Extensive Operational Leadership: Rafa has held numerous senior leadership roles over a 10-year career at WM. Prior to serving as President of WM Healthcare Solutions, Rafa led WM's East region, where he enabled disciplined growth through leveraging process and technology solutions focusing on consistent service delivery to customers, reducing frontline turnover and improving operational efficiency.
●     Strategic Transformation: As SVP of Strategy, he led enterprise-level transformation initiatives, using data and technology to optimise operations and drive continuous improvement.
●     Integration Expertise: Rafa led the integration of Stericycle, a $7.2bn acquisition, delivering standout first year cost synergies and establishing a path toward higher synergies over time.
●     Professional Education: Holds a BBA Marketing and an MBA Operations Management from the University of Houston.
 
Alain Moffroid, the current interim CEO, North America, will remain on the NA leadership group supporting Rafa and the team as they continue executing their growth plan. He will support the Company through the end of 2027.
 
Mike Duffy, CEO of Rentokil Initial, said:
 
"I am pleased to welcome Rafa to Rentokil Initial. He has an impressive track record in field-based, recurring service operations, making him the ideal leader to drive our North American business forward. He is an execution-focused leader, committed to colleagues and culture, and enhancing the customer experience.
 
"I also would like to thank Alain for his strong leadership in North America, where we continue to execute our growth plan, and his commitment to ensuring a smooth transition."
 
Rafa Carrasco said:
 
"I'm delighted to be stepping into this role and looking forward to working with Mike and the team to enable the business to realise its full growth potential. My focus will be on driving operational excellence, putting our people first, and building a truly customer-obsessed organisation."
 
For further information, please contact:
Investors / Analysts: Heather Wood, Rentokil Initial plc, +44 7808 098793
Media: Malcolm Padley, Rentokil Initial plc, +44 7788 978199
 
Notes
 
About Rentokil Initial plc
 
●     Rentokil Initial plc is a global leader in Pest Control and Hygiene & Wellbeing services. It employs c.63,400 people in 90 countries.
 
Rafa Carrasco: Career Summary at WM
 
President of WM Healthcare Solutions
 
●     Houston, Texas | Nov 2024 - Present
 
Senior Vice President - Enterprise Strategy
 
●     Houston, Texas | Oct 2023 - Present
 
Senior Vice President - Field Operations - East
 
●     Houston, Texas | Jul 2021 - Oct 2023
 
Area Vice President
 
●     Greater Mid-Atlantic | Apr 2017 - Jul 2021
 
Area Vice President
 
●     Eastern Canada | Nov 2016 - Apr 2017
 
Vice President - Special Projects
 
●     Houston, Texas | Jul 2016 - Nov 2016
 
Prior to WM, he spent 6 years in General Management roles at Sims Metal Management Limited and 13 years at ESCO Marine.
 
 
SIGNATURES
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
Date: 21 May 2026
RENTOKIL INITIAL PLC
 
/s/ Rachel Canham
 
Name: Rachel Canham
 
Title: Group General Counsel and Company Secretary
 
 

Source: View Original Filing on SEC EDGAR

FAQ

What leadership change did Rentokil Initial (RTO) announce in North America?

Rentokil Initial appointed Rafael “Rafa” Carrasco as Chief Executive Officer, North America, effective 3 August. He will lead the North American business, bringing extensive experience in large-scale, route-based service operations and recurring revenue models from his prior roles at WM.

What is Rafael Carrasco’s background before joining Rentokil Initial (RTO)?

Rafael Carrasco previously held senior roles at WM, including President of WM Healthcare Solutions and Senior Vice President of Strategy. He oversaw multi-site operations with 200+ branches and over 10,000 employees across the U.S., Canada, the U.K., Ireland and Western Europe.

How long will interim North America CEO Alain Moffroid remain at Rentokil Initial (RTO)?

Interim North America CEO Alain Moffroid will stay on the North America leadership team supporting Rafa Carrasco and the region’s growth plan. He is expected to support the company in this capacity through the end of 2027, helping ensure a smooth leadership transition.

What notable integration experience does Rafael Carrasco bring to Rentokil Initial (RTO)?

Rafael Carrasco led the integration of Stericycle following a $7.2bn acquisition while at WM. The company highlights that he delivered standout first-year cost synergies and established a path toward higher synergies over time, underscoring his experience in complex, large-scale integrations.

How large is Rentokil Initial’s global workforce and footprint?

Rentokil Initial reports employing approximately 63,400 people in 90 countries worldwide. The company describes itself as a global leader in Pest Control and Hygiene & Wellbeing services, reflecting a broad operational footprint and significant scale across multiple international markets.