Rush Enterprises details planned Rule 144 stock sales

Rush Enterprises, Inc. filed to permit the sale of its Class A common stock under Rule 144.

Accepted by SEC EDGAR 07/31/2026 - 04:48 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Rush Enterprises, Inc. filed to permit the sale of its Class A common stock under Rule 144. The notice covers up to 20,678 shares of common stock to be sold through Merrill Lynch on NASDAQ, including shares underlying employee stock options, with a broker-assisted cashless sale indicated and a prior sale of 1,822 shares reported in the past three months.

Key Figures

Shares to be sold: 20,678 shares Shares sold in past 3 months: 1,822 shares Value of recent sale: $147,798.21 +1 more

4 metrics

Shares to be sold 20,678 shares Securities to be sold under Rule 144 through Merrill Lynch on NASDAQ

Shares sold in past 3 months 1,822 shares Common stock sale reported on 07/30/2026

Value of recent sale $147,798.21 Aggregate value for 1,822 shares sold on 07/30/2026

Planned sale date 07/31/2026 Indicated for Rule 144 sale and option exercise

Key Terms

Rule 144, broker assisted cashless sale, Exercise of employee stock options

3 terms

Rule 144 regulatory

"filed to permit the sale of its Class A common stock under Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

broker assisted cashless sale financial

"Broker assisted cashless sale"

Exercise of employee stock options financial

"Exercise of employee stock options"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Rush Enterprises (RUSHA) disclose in this Rule 144 filing?

The filing gives notice of potential sales of 20,678 shares of Rush Enterprises Class A common stock through Merrill Lynch on NASDAQ, including shares tied to employee stock option exercises.

How many Rush Enterprises (RUSHA) shares are covered for potential sale?

The notice covers up to 20,678 shares of Rush Enterprises common stock. This is the amount indicated as securities to be sold under Rule 144 through a broker-assisted transaction.

What recent sales are reported for Rush Enterprises (RUSHA) stock?

The filing reports that on 07/30/2026, 1,822 shares of Rush Enterprises common stock were sold, with total value shown as $147,798.21 over the past three months section.

Who is the selling security holder in the Rush Enterprises (RUSHA) notice?

The selling holder is identified as Steven Keller, with an address in New Braunfels, Texas, giving notice of intended sales of Rush Enterprises common stock under Rule 144.

Which broker is handling the Rush Enterprises (RUSHA) Rule 144 sales?

The planned sales are to be executed through Merrill Lynch, based at 225 Liberty Street, New York, acting as the broker for NASDAQ trades of Rush Enterprises common stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001392503
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	RUSH ENTERPRISES INC \TX\
SEC File Number	001-43380
Address of Issuer	555 IH 35 SOUTH NEW BRAUNFELS TEXAS 78130
Phone	8306265200
Name of Person for Whose Account the Securities are To Be Sold	Keller Steven L
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	Merrill Lynch 225 Liberty Street Floor 37 New York NY 10281	20678	1669255.83	60997081	07/31/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	07/31/2026	Exercise of employee stock options	RUSH ENTERPRISES INC \TX\			20678	07/31/2026	Broker assisted cashless sale

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Steven Keller 555 IH 35 SOUTH NEW BRAUNFELS TX 78130	Common Stock	07/30/2026	1822	147798.21

144: Remarks and Signature

Remarks
Date of Notice	07/30/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Steven Keller
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)