STOCK TITAN

Rush Enterprises (RUSHA) chief sells 78,750 shares after exercising options

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

William M. "Rusty" Rush, CEO, President, Chairman and more-than-10% owner of Rush Enterprises, exercised stock options covering 78,750 shares of Class A Common Stock at an exercise price of $15.06 per share on July 31 and August 3, 2026, and sold the same total number of shares at weighted-average prices of $80.7598 and $81.0515 per share.

Footnotes explain that these sale prices reflect weighted averages across multiple trades, with individual transaction prices ranging from $81.00–$81.3731 and $80.52–$81.75. The options expire on 2027-03-15 and vest in one-third increments beginning on the third anniversary of the grant date.

Positive

  • None.

Negative

  • None.
Insider RUSH WILLIAM M RUSTY
Role CEO, President and COB
Sold 78,750 shs ($6.38M)
Approx. gross sale proceeds $6.38M
Approx. exercise cost $1.19M
Approx. pre-tax spread $5.19M
Type Security Shares Price Value
Exercise Option (right to buy) F3 71,574 $0.00 $0.00
Exercise Class A Common Stock 71,574 $15.06 $1.08M
Sale Class A Common Stock F2 71,574 $81.0515 $5.80M
Exercise Option (right to buy) F3 7,176 $0.00 $0.00
Exercise Class A Common Stock 7,176 $15.06 $108K
Sale Class A Common Stock F1 7,176 $80.7598 $580K
Holdings After Transaction: Option (right to buy) — 0 shares (Direct); Class A Common Stock — 174,154.5 shares (Direct)
Footnotes (3)
  1. F1. This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.00 to $81.3731. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
  2. F2. This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.52 to $81.75. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
  3. F3. Options may be exercised in increments of 1/3 on each anniversary of the grant date beginning on the third anniversary of the grant date. The grant date is ten years prior to the expiration date.
Total shares sold 78,750 shares Aggregate Class A Common Stock sold on July 31 and August 3, 2026
Shares sold on 2026-07-31 7,176 shares Class A Common Stock sold on July 31, 2026 after option exercise
Shares sold on 2026-08-03 71,574 shares Class A Common Stock sold on August 3, 2026 after option exercise
Option exercise price $15.0600 per share Exercise price of options into Class A Common Stock
Weighted-average sale price 2026-07-31 $80.7598 per share Weighted-average price for 7,176 shares sold on July 31, 2026
Weighted-average sale price 2026-08-03 $81.0515 per share Weighted-average price for 71,574 shares sold on August 3, 2026
Option expiration date 2027-03-15 Expiration date of the exercised options
Option (right to buy) financial
"security_title: "Option (right to buy)""
Class A Common Stock financial
"underlying_security_title: "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
weighted average price financial
"This price is a weighted average price. These shares were sold in multiple"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
derivative security financial
"transaction_code_description: "Exercise or conversion of derivative security""
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transactions did William M. "Rusty" Rush report for RUSHA?

William M. "Rusty" Rush reported exercising options for 78,750 Class A shares and selling the same number of shares. The transactions occurred on July 31 and August 3, 2026, and involved converting options at $15.06 per share into stock and then selling those shares.

How many Rush Enterprises (RUSHA) shares did Rusty Rush sell?

Rusty Rush sold a total of 78,750 shares of Rush Enterprises Class A Common Stock. The sales were split between 7,176 shares on July 31, 2026, and 71,574 shares on August 3, 2026, following corresponding option exercises for the same share amounts.

At what prices did the RUSHA insider sales occur?

The reported sales occurred at weighted-average prices of $80.7598 and $81.0515 per share. Footnotes state these are averages of multiple trades, with individual prices ranging from $81.00–$81.3731 on July 31 and $80.52–$81.75 on August 3, 2026.

What was the exercise price and expiration date of the options in the RUSHA Form 4?

The options had an exercise price of $15.06 per share and an expiration date of 2027-03-15. A footnote explains they may be exercised in one-third increments on each anniversary of the grant date, beginning on the third anniversary of that grant date.

Were Rusty Rush’s RUSHA trades made under a Rule 10b5-1 trading plan?

The Form 4 indicates the trades were not made under an affirmatively identified Rule 10b5-1 trading plan. The document-level checkbox for Rule 10b5-1 plans is marked false, so the transactions are not reported as pursuant to such a plan.

What types of securities were involved in Rusty Rush’s RUSHA transactions?

The transactions involved options (rights to buy) and the underlying Class A Common Stock of Rush Enterprises. Options were exercised to acquire shares, which were then sold in open-market or private transactions as reported by transaction code S on the Form 4.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
RUSH WILLIAM M RUSTY

(Last)(First)(Middle)
555 IH 35 SOUTH, SUITE 500

(Street)
NEW BRAUNFELS TEXAS 78130

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
RUSH ENTERPRISES INC \TX\ [ RUSHA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CEO, President and COB
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/31/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock07/31/2026M7,176A$15.06181,330.5D
Class A Common Stock07/31/2026S7,176D$80.7598(1)174,154.5D
Class A Common Stock08/03/2026M71,574A$15.06245,728.5D
Class A Common Stock08/03/2026S71,574D$81.0515(2)174,154.5D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Option (right to buy)$15.0607/31/2026M7,176 (3)03/15/2027Class A Common Stock7,176$071,574D
Option (right to buy)$15.0608/03/2026M71,574 (3)03/15/2027Class A Common Stock71,574$00D
Explanation of Responses:
1. This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.00 to $81.3731. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
2. This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.52 to $81.75. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
3. Options may be exercised in increments of 1/3 on each anniversary of the grant date beginning on the third anniversary of the grant date. The grant date is ten years prior to the expiration date.
/s/ Steven L. Keller, Attorney in Fact for W.M. "Rusty" Rush08/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)