Revolve Group (NYSE: RVLV) Co-CEO trims stake in 10b5-1 stock sale
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Revolve Group, Inc. director and Co-CEO Michael Karanikolas reported a small, pre-planned insider transaction involving 15,972 shares. An entity associated with him, MMMK Development, Inc., converted 15,972 shares of Class B common stock into an equal number of Class A shares and then sold those Class A shares at a weighted-average price of $25.90 per share in open-market transactions.
The sales were executed under a Rule 10b5-1 trading plan adopted on May 29, 2025. After these transactions, MMMK Development, Inc. continues to hold 30,107,847 shares of Class B common stock indirectly for Karanikolas, and he also holds 123,000 shares of Class A common stock directly.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 15,972 shares ($413,675)
Net Sell
4 txns
Insider
Karanikolas Michael
Role
CO-CHIEF EXECUTIVE OFFICER
Sold
15,972 shs ($414K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 15,972 | $0.00 | -- |
| Conversion | Class A Common Stock | 15,972 | $0.00 | -- |
| Sale | Class A Common Stock | 15,972 | $25.90 | $414K |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 30,107,847 shares (Indirect, By MMMK Development, Inc.);
Class A Common Stock — 15,972 shares (Indirect, By MMMK Development, Inc.);
Class A Common Stock — 123,000 shares (Direct)
Footnotes (1)
- Shares of Class B common stock are convertible into an equal number of shares of Class A common stock at any time, at the election of the holder, and have no expiration date. On the dates indicated above, the reporting person sold the number of shares of Class B common stock indicated above, resulting in the automatic conversion of such shares into an equal number of shares of Class A common stock. The reporting person is a stockholder of MMMK Development, Inc. and has shared voting and dispositive power over the shares held by MMMK Development, Inc. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold. These shares were sold in multiple transactions at prices ranging from $25.86 to $25.975, inclusive. The reporting person undertakes to provide to Revolve Group, Inc., any security holder of Revolve Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
Key Figures
Shares sold: 15,972 shares
Weighted-average sale price: $25.90 per share
Indirect Class B holdings: 30,107,847 shares
+2 more
5 metrics
Shares sold
15,972 shares
Class A common stock sold on April 9, 2026
Weighted-average sale price
$25.90 per share
Open-market sale of 15,972 Class A shares
Indirect Class B holdings
30,107,847 shares
Class B common stock held by MMMK Development, Inc. after transaction
Direct Class A holdings
123,000 shares
Class A common stock held directly after transaction
Sale price range
$25.86–$25.975 per share
Multiple trades underlying the weighted-average price
Key Terms
Class B common stock, Rule 10b5-1 trading plan, weighted-average price, dispositive power
4 terms
Class B common stock financial
"Shares of Class B common stock are convertible into an equal number of shares of Class A common stock at any time"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Rule 10b5-1 trading plan financial
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted-average price financial
"The "Amount" and "Price" reported in this Column 4 reflect the aggregate number and weighted-average price, respectively, of shares sold"
dispositive power financial
"The reporting person is a stockholder of MMMK Development, Inc. and has shared voting and dispositive power over the shares"
Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.
FAQ
What insider transaction did RVLV Co-CEO Michael Karanikolas report?
Michael Karanikolas reported converting 15,972 Class B shares into 15,972 Class A shares, then selling those Class A shares. The trades were executed by MMMK Development, Inc., an entity with which he shares voting and dispositive power.
Was the RVLV insider sale by MMMK Development, Inc. pre-planned?
Yes. The Form 4 states that the sales were effected under a Rule 10b5-1 trading plan adopted by Michael Karanikolas on May 29, 2025. Such plans schedule trades in advance to provide a structured selling program.
What is the relationship between MMMK Development, Inc. and RVLV Co-CEO Michael Karanikolas?
The filing notes that Karanikolas is a stockholder of MMMK Development, Inc. and has shared voting and dispositive power over shares held by that entity. Transactions in the Form 4 are attributed to MMMK Development, Inc. as the holding vehicle.