Pre-planned sale: Sonic Automotive (NYSE: SAH) CFO sells 5,061 shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Sonic Automotive EVP and CFO Heath Byrd reported an open-market sale of 5,061 shares of Class A Common Stock at $85 per share. The sale was executed under a pre-established Rule 10b5-1 trading plan, indicating it was pre-scheduled rather than a discretionary trade.
After this transaction, Byrd directly holds 133,952 shares of Sonic Automotive Class A Common Stock. He also has an indirect interest in 12,129 shares held by Bucknell Avenue, LLC, for which he disclaims beneficial ownership except for his pecuniary interest.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 5,061 shares ($430,185)
Net Sell
2 txns
Insider
Byrd Heath
Role
EVP and CFO
Sold
5,061 shs ($430K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 5,061 | $85.00 | $430K |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 133,952 shares (Direct, null);
Class A Common Stock — 12,129 shares (Indirect, by Bucknell Avenue, LLC)
Footnotes (1)
- Shares sold pursuant to pre-established 10b5-1 Trading Plan. The reporting person disclaims beneficial ownership of such shares of Sonic Automotive, Inc.'s Class A Common Stock, except to the extent of his pecuniary interest therein.
Key Figures
Shares sold: 5,061 shares
Sale price per share: $85.00 per share
Direct holdings after transaction: 133,952 shares
+3 more
6 metrics
Shares sold
5,061 shares
Open-market sale of Class A Common Stock
Sale price per share
$85.00 per share
Price for 5,061 shares sold
Direct holdings after transaction
133,952 shares
Class A Common Stock held directly by CFO after sale
Indirect holdings after transaction
12,129 shares
Class A Common Stock held by Bucknell Avenue, LLC
Net buy/sell direction
Net sale of 5,061 shares
Transaction summary for this insider
Transaction date
June 2, 2026
Date of reported sale and holdings update
Key Terms
Class A Common Stock, Rule 10b5-1 Trading Plan, pecuniary interest, indirect ownership
4 terms
Class A Common Stock financial
"security_title: "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 Trading Plan regulatory
"Shares sold pursuant to pre-established 10b5-1 Trading Plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
pecuniary interest financial
"except to the extent of his pecuniary interest therein."
indirect ownership financial
"ownership_type: "indirect" and nature_of_ownership: "by Bucknell Avenue, LLC""
FAQ
What insider transaction did Sonic Automotive (SAH) report for its CFO?
Sonic Automotive EVP and CFO Heath Byrd sold 5,061 Class A shares at $85 each. The transaction was an open-market sale executed under a pre-established Rule 10b5-1 trading plan, meaning it was scheduled in advance rather than timed opportunistically.
Was the Sonic Automotive (SAH) CFO sale made under a Rule 10b5-1 plan?
Yes, the sale was made pursuant to a pre-established Rule 10b5-1 trading plan. Such plans allow insiders to schedule trades in advance, which can reduce concerns about the timing of transactions relative to undisclosed company information.
What indirect Sonic Automotive (SAH) holdings are associated with the CFO?
The filing shows 12,129 Class A shares held indirectly by Bucknell Avenue, LLC. The CFO disclaims beneficial ownership of these shares except to the extent of his pecuniary interest, indicating they are formally owned by the LLC, not personally by him.
How many insider sales versus purchases did Sonic Automotive (SAH) report in this Form 4?
The summary shows one sale transaction and no purchase transactions for this insider. It records a net change of 5,061 shares sold, with no derivative exercises, gifts, or tax-withholding dispositions reported in this particular insider activity snapshot.