Was Matthew Murphy’s Boston Beer (SAM) share acquisition an open-market purchase?

No, the 129 shares were obtained through Boston Beer’s Employee Equity Incentive Plan. The filing explains that tenured employees may purchase restricted shares at a discounted price under this plan, with the shares subject to multi-year vesting requirements.

Boston Beer CAO granted 129 restricted shares

Q: What insider transaction did SAM executive Matthew Donal Murphy report on this Form 4?

Matthew Donal Murphy reported acquiring 129 shares of Boston Beer (SAM) Class A Common Stock. The shares were obtained under the Employee Equity Incentive Plan as restricted stock, reflecting a compensation-related equity award rather than an open-market purchase.

Q: At what price were the new Boston Beer (SAM) shares acquired by the CAO?

Murphy acquired 129 shares at $136.07 per share under the equity incentive plan. The filing notes this occurs through an employee program that allows tenured employees to purchase restricted shares at a discounted price, subject to multi-year vesting conditions.

Q: How do the restricted Boston Beer (SAM) shares for Matthew Murphy vest over time?

The restricted shares vest in five equal installments over five years. The first installment vests one year from the March 1, 2026 grant date, and the remaining installments vest annually, provided Murphy remains employed on each vesting date.

Q: How many Boston Beer (SAM) shares does Matthew Murphy hold after this transaction?

After the transaction, Murphy directly holds 7,235 shares of Class A Common Stock. This total includes 4,012 restricted shares that remain subject to vesting conditions under the company’s equity incentive arrangements, as detailed in the filing footnotes.

Boston Beer Company executive Matthew Donal Murphy, the CAO and VP of Finance, acquired 129 shares of Class A Common Stock through the company’s Employee Equity Incentive Plan at a price of $136.07 per share.

Accepted by SEC EDGAR 03/20/2026 - 07:06 AM EDT

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Rhea-AI Filing Summary

Boston Beer Company executive Matthew Donal Murphy, the CAO and VP of Finance, acquired 129 shares of Class A Common Stock through the company’s Employee Equity Incentive Plan at a price of $136.07 per share. These are restricted shares that were effectively granted on March 1, 2026 and will vest in five equal annual installments over five years, as long as he remains employed at each vesting date. After this award, he directly holds 7,235 shares, including 4,012 shares of restricted stock that remain subject to vesting conditions.

Insider Trade Summary

Grant/Award: 129 shares

Grant/Award 1 txn

Insider Murphy Matthew Donal

Role CAO & VP of Finance

Type	Security	Shares	Price	Value
Grant/Award	Class A Common	129	$136.07	$18K

Holdings After Transaction: Class A Common — 7,235 shares (Direct)

Footnotes (2)

F1. The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on March 20, 2026, with an effective grant date of March 1, 2026. Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from the grant date and the final installment vests five years from the grant date. These shares have no expiration date.
F2. The shares reported include 4,012 shares of restricted stock subject to vesting conditions.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did SAM executive Matthew Donal Murphy report on this Form 4?

Matthew Donal Murphy reported acquiring 129 shares of Boston Beer (SAM) Class A Common Stock. The shares were obtained under the Employee Equity Incentive Plan as restricted stock, reflecting a compensation-related equity award rather than an open-market purchase.

At what price were the new Boston Beer (SAM) shares acquired by the CAO?

Murphy acquired 129 shares at $136.07 per share under the equity incentive plan. The filing notes this occurs through an employee program that allows tenured employees to purchase restricted shares at a discounted price, subject to multi-year vesting conditions.

How do the restricted Boston Beer (SAM) shares for Matthew Murphy vest over time?

The restricted shares vest in five equal installments over five years. The first installment vests one year from the March 1, 2026 grant date, and the remaining installments vest annually, provided Murphy remains employed on each vesting date.

How many Boston Beer (SAM) shares does Matthew Murphy hold after this transaction?

After the transaction, Murphy directly holds 7,235 shares of Class A Common Stock. This total includes 4,012 restricted shares that remain subject to vesting conditions under the company’s equity incentive arrangements, as detailed in the filing footnotes.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Murphy Matthew Donal

(Last)

(First)

(Middle)

THE BOSTON BEER COMPANY, INC.

ONE DESIGN CENTER PLACE, SUITE 850

(Street)

BOSTON

MASSACHUSETTS

02210

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [ SAM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CAO & VP of Finance

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common	03/20/2026		A⁽¹⁾		129	A	$136.07	7,235⁽²⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The shares were purchased pursuant to the Issuer's Employee Equity Incentive Plan on March 20, 2026, with an effective grant date of March 1, 2026. Under this plan, tenured employees may purchase restricted shares at a discounted price. These restricted shares vest in five equal installments over a five year period, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. The first installment vests one year from the grant date and the final installment vests five years from the grant date. These shares have no expiration date.

2. The shares reported include 4,012 shares of restricted stock subject to vesting conditions.

Remarks:

	Michael G. Andrews under POA for the benefit of Matthew D. Murphy	03/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR