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Leadership shift as Splash Beverage (NYSE: SBEV) pivots to wellness

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(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Splash Beverage Group appointed Brady Cobb as Interim Chief Executive Officer and principal executive officer, effective May 9, 2026. Cobb, a director since February 2026, brings legal, regulatory, and cannabinoid-market experience as the company pivots toward regulated wellness, cannabinoid, and functional consumer product platforms while continuing its legacy business.

President William Meissner resigned from all officer positions and employment effective June 1, 2026. From that date, he will serve as a consultant for six months at $5,000 per month and receive options to purchase 250,000 shares, half vesting immediately and half at the end of the initial consulting term, subject to continued service.

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Insights

Leadership shifts accompany a strategic pivot toward wellness and cannabinoid markets.

Splash Beverage Group named Brady Cobb Interim CEO and principal executive officer, emphasizing his regulatory and cannabinoid-sector background. The company framed this as part of a broader transition toward regulated wellness, cannabinoids, and functional consumer products while maintaining its existing beverage operations.

President William Meissner’s resignation is structured as an orderly transition, with a six‑month consulting agreement at $5,000 per month and 250,000 stock options granted under the 2025 Equity Incentive Plan. Half the options vest immediately and the remainder at the end of the initial consulting term, conditioned on continued service.

The company highlights a previously announced proposed transaction and references federal policy changes and a cannabis market estimate of $38 billion annually. Actual outcomes will depend on completing any merger agreements, securing approvals, raising capital, and navigating evolving cannabinoid and wellness regulations as described in its risk disclosures.

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance
Key personnel changes including departures, elections, or appointments of directors and executive officers.
Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Consulting fee $5,000 per month Meissner consulting agreement initial six-month term beginning June 1, 2026
Total stock options granted 250,000 options Options to purchase common stock for Meissner under 2025 Equity Incentive Plan
Immediate vesting options 125,000 options Vest immediately in connection with Meissner’s consulting agreement
End-of-term vesting options 125,000 options Vest at end of initial six‑month consulting term, subject to continued service
U.S. cannabis market estimate $38 billion annually Market size referenced in press release as already estimated
Interim Chief Executive Officer financial
"appointed Brady Cobb as the Company’s Interim Chief Executive Officer, effective immediately"
consulting agreement financial
"the Company entered into a consulting agreement with Mr. Meissner pursuant to which, beginning on June 1, 2026"
2025 Equity Incentive Plan financial
"grant Mr. Meissner a stock option to purchase 250,000 shares ... under the Company’s 2025 Equity Incentive Plan"
forward-looking statements regulatory
"This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
regulated wellness financial
"transition toward becoming a platform focused on regulated wellness, cannabinoids, functional consumer products"
NYSE American listing standards regulatory
"maintain compliance with NYSE American listing standards"
NYSE American listing standards are the rules and requirements a company must meet to have its shares traded on the NYSE American exchange, covering minimum size, financial reporting, corporate governance and ongoing disclosure. Think of them as a marketplace’s entry and conduct rules: they help ensure a basic level of transparency, financial health and trading liquidity, which matters to investors because meeting those standards reduces information risk and the chance of sudden delisting or thin trading.
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

 

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): May 9, 2026

 

SPLASH BEVERAGE GROUP, INC.

(Exact name of registrant as specified in its charter)

 

Nevada   001-40471   34-1720075

(State or other jurisdiction

of incorporation)

 

(Commission

File Number)

 

(IRS Employer

Identification No.)

 

1314 East Las Olas Blvd, Suite 221

Fort Lauderdale, Florida 33301

(Address of principal executive offices)

 

Registrant’s telephone number, including area code: (954) 745-5815

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 Securities registered pursuant to Section 12(b) of the Act:

 

Common Stock, $0.001 par value   SBEV   NYSE American LLC
(Title of Each Class)   (Trading Symbol)   (Name of Each Exchange on Which Registered)

  

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (CFR §230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (CFR §240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 

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Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

 

(c)

 

On May 9, 2026, Splash Beverage Group, Inc. (the “Company”) appointed Brady Cobb as the Company’s Interim Chief Executive Officer, effective immediately. By virtue of this appointment, Mr. Cobb became the principal executive officer of the Company. Mr. Cobb has been a director of the Company since February 2, 2026.

 

Mr. Cobb is a seasoned executive in both public and private companies, entrepreneur, attorney/lobbyist, and strategist with deep experience in emerging cannabinoid regulated markets, legal and regulatory matters, brand curation and expansion, and capital markets. He has founded, operated, and/or advised multiple high-growth platforms across cannabis, wellness, and consumer packaged goods, and brings a unique combination of operational, regulatory, governmental and transactional expertise to the Company. Mr. Cobb is admitted to practice law in the State of Florida and has experience as both a lawyer and lobbyist.

 

There are no arrangements or understandings between Mr. Cobb and any other person pursuant to which he was selected as an executive officer of the Company. Mr. Cobb has no family relationships with any director or executive officer of the Company, and there are no transactions in which he has an interest requiring disclosure under Item 404(a) of Regulation S-K.

 

(b)

 

On May 12, 2026, William Meissner notified the Company of his resignation as President and all other offices of and employment with the Company, which resignation will become effective on June 1, 2026.

 

On May 12, 2026, the Company entered into a consulting agreement with Mr. Meissner pursuant to which, beginning on June 1, 2026, Mr. Meissner will provide consulting services to the Company for an initial term of six months for a consulting fee of $5,000 per month. The Company also agreed to grant Mr. Meissner a stock option to purchase 250,000 shares of the Company’s common stock under the Company’s 2025 Equity Incentive Plan, which is subject to future vesting requirements. The first vesting t: (1) 125,000 options vest immediately, and (2) 125,000 options will vest on at the end of the initial term of the consulting agreement, subject to continued services as of each applicable vesting date. The consulting agreement provides that if Mr. Meissner is terminated for cause, he will not be entitled to any unearned or unvested compensation.

 

Item 7.01 Regulation FD Disclosure

 

On May 14, 2026, the Company issued a press release announcing Mr. Cobb’s appointment and Mr. Meissner’s resignation. A copy of the press release is furnished as Exhibit 99.1 of this Current Report on Form 8-K.

 

The information in this Item 7.01 (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities under such section, and shall not be deemed to be incorporated by reference into any filing of the Company under the Securities Act of 1933 or the Exchange Act.

 

Item 9.01 Financial Statements and Exhibits.

 

(d) Exhibits.

 

Exhibit #   Exhibit Description
99.1   Press Release dated May 14, 2026

 

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SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Date: May 14, 2026

 

  SPLASH BEVERAGE GROUP, INC.
     
  By: /s/ Brady Cobb
    Brady Cobb, Chief Executive Officer

 

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EXHIBIT 99.1

 

Splash Beverage Group Announces Leadership Transition and Strategic Evolution Toward High-Growth Wellness & Cannabinoid Markets

 

Company Advances Transition Toward Wellness-Focused Consumer Platform as Brady Cobb Appointed Interim CEO

 

FORT LAUDERDALE, Fla., May 14, 2026 – Splash Beverage Group (NYSE American: SBEV) (“Splash” or the “Company”), today announced the appointment of Brady Cobb as Interim Chief Executive Officer, effective immediately. Mr. Cobb, who has served on the Company’s Board of Directors since February 2026, will also serve as the Company’s principal executive officer.

 

The Company also announced that William Meissner has resigned as President and from all other officer positions and employment with the Company, effective June 1, 2026. Splash thanks Mr. Meissner for his service and contributions, and wishes him continued success in his future endeavors.

 

Today’s announcement marks a strategic inflection point for Splash as the Company advances its transition toward becoming a platform focused on regulated wellness, cannabinoids, functional consumer products, and adjacent high-growth categories. The Company will continue to service its legacy business as well.

 

“This transition represents an important bridge period for Splash as the Company works toward completing the previously announced proposed transaction and repositioning itself around the long-term opportunities developing within the regulated wellness and cannabinoid sectors,” said Cobb. “My role as Interim CEO, in partnership with our Board of Directors who are all actively engaged in this process, is to help guide the Company through this strategic transition, stabilize and streamline operations and compliance, and position the business for its next phase.”

 

Mr. Cobb continued, “We believe Splash is uniquely positioned to capitalize on the ongoing evolution of the cannabinoid and wellness economy by identifying, partnering with, and supporting established brands across the hemp-derived CBD and, subject to applicable regulatory and exchange approvals, medical cannabis marketplaces. As federal policy continues to evolve under President Trump’s rescheduling initiative, we believe U.S. institutional investors and traditional capital sources are increasingly able to participate meaningfully in the sector for the first time, creating significant opportunities for scaled public market platforms with regulatory sophistication, operational discipline, and access to growth capital. With the U.S. cannabis market already estimated to exceed $38 billion annually and projected to continue expanding rapidly, we believe Splash can serve as a strategic bridge between emerging operators, institutional capital, and the public markets.”

 

Mr. Cobb brings a multidisciplinary background spanning public company leadership, law, government affairs, regulatory strategy, capital markets, and consumer brand development. Over the course of his career, he has founded, operated, and advised multiple high-growth platforms across cannabis, wellness, consumer packaged goods, and regulated industries. Mr. Cobb is a Florida lawyer with experience in the legal and lobbying fields.

 

In connection with Mr. Meissner’s transition, the Company has entered into a consulting agreement pursuant to which he will assist with transition and advisory matters following his departure.

 

Additional details regarding the leadership transition will be included in a Current Report on Form 8-K to be filed by the Company with the U.S. Securities and Exchange Commission.

 

 

 

 

More Information

Splash Beverage Group

 

Contact Information

Splash Beverage Group
954-745-5815
Info@SplashBeverageGroup.com

 

Dennis Burns
567-237-4132
dburns@SplashBeverageGroup.com

 

Media Contact

Angela Gorman
AMWPR
angela@amwpr.com
917-348-0083

 

Cautionary Note Regarding Forward-Looking Statements

 

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the Company’s business transition, proposed business combination, and regulatory developments. Forward-looking statements are prefaced by words such as “anticipate,” “expect,” “plan,” “could,” “may,” “will,” “should,” “would,” “intend,” “potential,” “believe,” “estimate,” “forecast,” “project,” and similar words.

 

Forward-looking statements are based on current expectations and assumptions regarding the Company’s business and future conditions and are subject to inherent uncertainties, risks, and changes in circumstances that are difficult to predict. Actual results may differ materially from those contemplated by such forward-looking statements due to a variety of factors, including, without limitation, the Company’s ability to negotiate and enter into definitive agreements related to the proposed merger, obtain necessary approvals and consents, satisfy closing conditions, raise sufficient capital, maintain compliance with NYSE American listing standards, successfully integrate operations, and respond to evolving regulatory conditions within the cannabinoid and wellness industries.

 

Additional information concerning these and other risk factors is contained in the Company’s filings with the U.S. Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2025. Any forward-looking statement made by the Company speaks only as of the date on which it is made. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments, or otherwise, except as required by law.

 

 

 

FAQ

What leadership change did Splash Beverage Group (SBEV) announce?

Splash Beverage Group appointed Brady Cobb as Interim Chief Executive Officer and principal executive officer, effective May 9, 2026. Cobb has served on the board since February 2026 and brings experience in cannabinoid markets, regulatory strategy, and consumer brands to guide the company’s strategic transition.

When is William Meissner leaving Splash Beverage Group (SBEV)?

William Meissner will resign as President and from all other officer positions and employment effective June 1, 2026. After that date, he will continue supporting Splash Beverage Group under a consulting agreement focused on transition and advisory matters for an initial six‑month term.

What are the key terms of William Meissner’s consulting agreement with SBEV?

Beginning June 1, 2026, Meissner will provide consulting services for six months at a fee of $5,000 per month. He will also receive options to purchase 250,000 shares of common stock, with vesting tied to time-based milestones and continued service during the consulting period.

How do Meissner’s stock options from Splash Beverage Group vest?

Meissner is being granted options to buy 250,000 Splash shares under the 2025 Equity Incentive Plan. 125,000 options vest immediately, and 125,000 vest at the end of the initial six‑month consulting term, provided he continues providing services on each applicable vesting date.

What strategic focus did Splash Beverage Group highlight in this announcement?

Splash Beverage Group described a transition toward a platform focused on regulated wellness, cannabinoids, functional consumer products, and adjacent high‑growth categories. The company stated it will continue servicing its legacy business while pursuing opportunities in hemp‑derived CBD and, subject to approvals, medical cannabis markets.

Why did Splash Beverage Group emphasize Brady Cobb’s background?

The company highlighted Cobb’s multidisciplinary experience in public company leadership, law, government affairs, regulatory strategy, capital markets, and cannabis and wellness sectors. This background aligns with Splash’s stated goal of navigating regulatory complexity and developing a wellness‑ and cannabinoid‑focused consumer platform during its strategic transition.

Filing Exhibits & Attachments

4 documents