Starbucks (NASDAQ: SBUX) exec sells 588 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Starbucks Corp executive Brady Brewer, CEO International, sold a small block of company stock. On April 17, 2026, he completed an open-market sale of 588 shares of Starbucks common stock at $100.00 per share.
After this transaction, Brewer directly holds 83,787.502 shares of Starbucks common stock. The sale was carried out under a pre-arranged Rule 10b5-1 trading plan that he adopted on December 3, 2025.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 588 shares ($58,800)
Net Sell
1 txn
Insider
BREWER BRADY
Role
ceo, International
Sold
588 shs ($59K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 588 | $100.00 | $59K |
Holdings After Transaction:
Common Stock — 83,787.502 shares (Direct, null)
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 588 shares
Sale price: $100.00 per share
Transaction value: $58,800
+3 more
6 metrics
Shares sold
588 shares
Open-market sale of Starbucks common stock
Sale price
$100.00 per share
Price for the 588-share open-market sale
Transaction value
$58,800
588 shares × $100.00 per share
Shares owned after sale
83,787.502 shares
Direct Starbucks common stock holdings post-transaction
Transaction date
April 17, 2026
Date of the open-market sale
Plan adoption date
December 3, 2025
Adoption date of Rule 10b5-1 trading plan
Key Terms
Rule 10b5-1 trading plan, open-market sale, Common Stock, Form 4
4 terms
Rule 10b5-1 trading plan regulatory
"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Stock financial
"security_title: "Common Stock""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
Form 4 regulatory
"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
FAQ
What did Starbucks (SBUX) executive Brady Brewer report in this Form 4?
Brady Brewer, Starbucks’ CEO International, reported an open-market sale of company stock. He sold 588 shares of Starbucks common stock and, following the transaction, continues to directly hold 83,787.502 shares, according to the Form 4 filing.
Was Brady Brewer’s Starbucks (SBUX) stock sale under a Rule 10b5-1 trading plan?
Yes. The Form 4 footnote states the sale was effected pursuant to a Rule 10b5-1 trading plan. The plan was adopted by Brewer on December 3, 2025, indicating the trade was pre-arranged rather than a spontaneous market decision.
Does this Starbucks (SBUX) Form 4 show any option exercises or derivative transactions?
No derivative transactions are listed in this Form 4. The filing shows only one non-derivative transaction: an open-market sale of 588 shares of Starbucks common stock, with no option exercises or other derivative activity reported in the derivative summary.
What is the total value of Brady Brewer’s reported Starbucks (SBUX) stock sale?
The sale’s reported value is $58,800, calculated as 588 shares sold at $100.00 per share. This figure reflects the gross transaction value disclosed in the Form 4 for Brewer’s open-market sale of Starbucks common stock.