Starbucks (SBUX) exec sells 1,641 shares under Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Starbucks executive Brady Brewer, CEO International, sold 1,641 shares of Starbucks common stock in an open-market transaction at $90.00 per share. The sale took place on April 6, 2026 and was executed under a pre-arranged Rule 10b5-1 trading plan adopted on December 3, 2025.
Following this sale, Brewer directly holds 84,375.502 shares of Starbucks common stock, indicating that the transaction represents only a small portion of the executive’s overall direct equity position in the company.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 1,641 shares ($147,690)
Net Sell
1 txn
Insider
BREWER BRADY
Role
ceo, International
Sold
1,641 shs ($148K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 1,641 | $90.00 | $148K |
Holdings After Transaction:
Common Stock — 84,375.502 shares (Direct)
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 1,641 shares
Sale price per share: $90.00 per share
Shares held after transaction: 84,375.502 shares
+3 more
6 metrics
Shares sold
1,641 shares
Open-market sale on April 6, 2026
Sale price per share
$90.00 per share
Common Stock transaction
Shares held after transaction
84,375.502 shares
Direct ownership following sale
Net shares sold in filing
1,641 shares
transactionSummary netBuySellShares
Transaction code
S (Sale in open market or private transaction)
SEC Form 4 code description
10b5-1 plan adoption date
December 3, 2025
Plan governing this sale
Key Terms
Rule 10b5-1 trading plan, open-market sale, Common Stock, Form 4, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
""transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Stock financial
""security_title": "Common Stock""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
Form 4 regulatory
"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
Sale in open market or private transaction financial
""transaction_code_description": "Sale in open market or private transaction""
FAQ
What insider transaction did Starbucks (SBUX) report for Brady Brewer?
Starbucks reported that Brady Brewer, CEO International, sold 1,641 shares of common stock at $90.00 per share. The sale occurred on April 6, 2026 and was recorded as an open-market transaction on a Form 4 insider trading report.
What role does Brady Brewer hold at Starbucks (SBUX) in this Form 4?
In this Form 4, Brady Brewer is identified as an officer of Starbucks with the title “ceo, International.” This means the reported sale involves a senior operating executive, and the filing records the change in Brewer’s direct ownership of Starbucks common stock.