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Starbucks (SBUX) International CEO sells 2,229 shares under 10b5-1 plan

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Starbucks Corp executive Brady Brewer reported an open-market sale of company stock. On July 6, 2026, Brewer sold 2,229 shares of Starbucks Common Stock at $104.00 per share. After this transaction, Brewer directly held 77,363.502 Starbucks shares. The filing notes the sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted on December 3, 2025, indicating it was scheduled in advance rather than timed discretionarily.

Positive

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Insider BREWER BRADY
Role ceo, International
Sold 2,229 shs ($232K)
Type Security Shares Price Value
Sale Common Stock 2,229 $104.00 $232K
Holdings After Transaction: Common Stock — 77,363.502 shares (Direct, null)
Footnotes (1)
  1. [object Object]
Shares sold 2,229 shares Open-market sale on July 6, 2026
Sale price $104.00 per share Price for Starbucks Common Stock in this transaction
Shares held after transaction 77,363.502 shares Direct ownership following the sale
Rule 10b5-1 plan adoption date December 3, 2025 Date Brewer adopted the trading plan governing this sale
Transaction type Open-market sale Form 4 transaction code S, non-derivative Common Stock
Rule 10b5-1 trading plan regulatory
"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action: "open-market sale" and transaction_code_description: "Sale in open market or private transaction""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Stock financial
"security_title: "Common Stock" for the non-derivative Starbucks shares sold"
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
Form 4 regulatory
"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan..."
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
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FAQ

What insider transaction did Starbucks (SBUX) report for Brady Brewer?

Starbucks reported that executive Brady Brewer sold 2,229 shares of Common Stock. The shares were sold at $104.00 each, and the transaction was disclosed in a Form 4 insider trading report filed with regulators.

At what price did Brady Brewer sell Starbucks (SBUX) shares?

Brady Brewer sold his Starbucks shares at $104.00 per share. The Form 4 shows an open-market sale of 2,229 Common Stock shares at this price, executed as part of a pre-arranged trading plan.

How many Starbucks (SBUX) shares does Brady Brewer hold after the sale?

After the reported sale, Brady Brewer directly holds 77,363.502 Starbucks shares. This figure comes from the Form 4, which lists his direct ownership position immediately following the 2,229-share open-market transaction.

Was Brady Brewer’s Starbucks (SBUX) stock sale under a Rule 10b5-1 plan?

Yes. A footnote explains the sale was executed under a Rule 10b5-1 trading plan. The plan was adopted on December 3, 2025, meaning the transaction was pre-scheduled rather than newly decided at the time of sale.

What role does Brady Brewer hold at Starbucks (SBUX)?

Brady Brewer is identified as an officer of Starbucks with the title “ceo, International.” This role designation appears in the Form 4 and clarifies that the transaction involves a senior executive of the company.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
BREWER BRADY

(Last)(First)(Middle)
2401 UTAH AVENUE SOUTH

(Street)
SEATTLE WASHINGTON 98134

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
STARBUCKS CORP [ SBUX ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
ceo, International
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/06/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock07/06/2026S2,229(1)D$10477,363.502D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 3, 2025.
/s/ Joshua C. Gaul, attorney-in-fact for Brady Brewer07/08/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)