Starbucks (SBUX) International CEO sells 2,229 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Starbucks Corp executive Brady Brewer reported an open-market sale of company stock. On July 6, 2026, Brewer sold 2,229 shares of Starbucks Common Stock at $104.00 per share. After this transaction, Brewer directly held 77,363.502 Starbucks shares. The filing notes the sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted on December 3, 2025, indicating it was scheduled in advance rather than timed discretionarily.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 2,229 shares ($231,816)
Net Sell
1 txn
Insider
BREWER BRADY
Role
ceo, International
Sold
2,229 shs ($232K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 2,229 | $104.00 | $232K |
Holdings After Transaction:
Common Stock — 77,363.502 shares (Direct, null)
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 2,229 shares
Sale price: $104.00 per share
Shares held after transaction: 77,363.502 shares
+2 more
5 metrics
Shares sold
2,229 shares
Open-market sale on July 6, 2026
Sale price
$104.00 per share
Price for Starbucks Common Stock in this transaction
Shares held after transaction
77,363.502 shares
Direct ownership following the sale
Rule 10b5-1 plan adoption date
December 3, 2025
Date Brewer adopted the trading plan governing this sale
Transaction type
Open-market sale
Form 4 transaction code S, non-derivative Common Stock
Key Terms
Rule 10b5-1 trading plan, open-market sale, Common Stock, Form 4
4 terms
Rule 10b5-1 trading plan regulatory
"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action: "open-market sale" and transaction_code_description: "Sale in open market or private transaction""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Stock financial
"security_title: "Common Stock" for the non-derivative Starbucks shares sold"
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
Form 4 regulatory
"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan..."
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
FAQ
What insider transaction did Starbucks (SBUX) report for Brady Brewer?
Starbucks reported that executive Brady Brewer sold 2,229 shares of Common Stock. The shares were sold at $104.00 each, and the transaction was disclosed in a Form 4 insider trading report filed with regulators.
Was Brady Brewer’s Starbucks (SBUX) stock sale under a Rule 10b5-1 plan?
Yes. A footnote explains the sale was executed under a Rule 10b5-1 trading plan. The plan was adopted on December 3, 2025, meaning the transaction was pre-scheduled rather than newly decided at the time of sale.
What role does Brady Brewer hold at Starbucks (SBUX)?
Brady Brewer is identified as an officer of Starbucks with the title “ceo, International.” This role designation appears in the Form 4 and clarifies that the transaction involves a senior executive of the company.