Starbucks (NASDAQ: SBUX) exec sells 588 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Starbucks Corp executive Brady Brewer, CEO International, reported an open-market sale of Common Stock. Brewer sold 588 shares on June 11, 2026 at a price of $100.00 per share. After this transaction, he directly owns 79,592.502 shares of Starbucks common stock.
The filing notes that this sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Brewer on December 3, 2025, indicating the trade was executed under a pre-arranged plan rather than as a discretionary, same‑day decision.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 588 shares ($58,800)
Net Sell
1 txn
Insider
BREWER BRADY
Role
ceo, International
Sold
588 shs ($59K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 588 | $100.00 | $59K |
Holdings After Transaction:
Common Stock — 79,592.502 shares (Direct, null)
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 588 shares
Sale price: $100.00 per share
Post-transaction holdings: 79,592.502 shares
+2 more
5 metrics
Shares sold
588 shares
Open-market sale on June 11, 2026
Sale price
$100.00 per share
Price for Starbucks common stock in this transaction
Post-transaction holdings
79,592.502 shares
Direct ownership after the sale
Transaction code
S
Sale in open market or private transaction
Trading plan adoption date
December 3, 2025
Rule 10b5-1 plan used for the sale
Key Terms
Rule 10b5-1 trading plan, open-market sale, Common Stock, Form 4
4 terms
Rule 10b5-1 trading plan regulatory
"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Stock financial
""security_title": "Common Stock""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
Form 4 regulatory
"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan..."
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
FAQ
What insider transaction did Starbucks (SBUX) report for Brady Brewer?
Starbucks reported that Brady Brewer, CEO International, sold 588 shares of common stock. The sale occurred on June 11, 2026, as an open-market transaction, and was executed under a previously adopted Rule 10b5-1 trading plan.
What type of transaction did Starbucks (SBUX) disclose in this Form 4?
The Form 4 discloses an open-market sale of Starbucks common stock. The transaction code is “S,” which denotes a sale in the open market or a private transaction, and it involved 588 shares sold at $100.00 per share.