[144] SEMrush Holdings, Inc. SEC Filing

Rhea-AI Filing Summary

Equifax Q2 2025 (10-Q) snapshot

• Revenue up 7% YoY to $1.54 bn; first-half revenue up 6% to $2.98 bn.
• Operating income rose 10% to $311 m; margin improved 20.2% vs 19.7%.
• Diluted EPS $1.53 (+17%); YTD EPS $2.59 (+12%).
• Segment growth: Workforce Solutions +8% (Verification Services +10%, Employer Services -2%); USIS +9%; International +4% with strength in Europe and Latin America.
• Cost of services +5%; SG&A +9% on higher litigation & people costs; D&A +8% as cloud investment amortisation rises.
• Operating cash flow YTD $585 m (+12%); capex $223 m (-13%), reflecting tapering cloud spend.
• Balance sheet: cash $189 m; total debt $4.92 bn (-$116 m YTD) though short-term borrowings increased to $847 m.
• Capital returns: dividend raised 28% to $0.50/quarter; new $3 bn buyback authorisation with $127 m repurchased in Q2 (capacity $2.9 bn).
• Effective tax rate 26.3%; $6 m restructuring tied to cloud migration; no acquisitions closed in H1.
• Outlook notes macro uncertainty and expected 2025 US mortgage softness, but management targets continued organic growth via new analytics and cloud-native data assets.

Insights

Equity Analyst

TL;DR Strong topline and EPS beat, disciplined capex, shareholder-friendly actions; leverage manageable.

Revenue growth of 7% exceeded many mid-single-digit expectations, driven by Verification and USIS momentum. Margin expansion despite higher SG&A shows operating leverage from cloud migration. FCF covers the higher dividend and initial buybacks, signalling confidence. Net debt ticked down as long-term maturities were repaid, but heavier commercial paper usage merits monitoring if rates rise. Overall fundamentals remain favourable, warranting a positive tilt.

Risk Analyst

TL;DR Litigation, mortgage exposure and rising short-term debt temper otherwise solid performance.

SG&A outpaced revenue on litigation expenses, reminding investors of ongoing cyber-related legal overhangs. Employer Services revenue slipped 2%, and management guides to a softer 2025 mortgage market—both could pressure Workforce Solutions growth. Short-term debt jumped to $847 m, increasing refinancing risk if credit spreads widen. While liquidity is adequate, continued buybacks could constrain flexibility. Impact viewed as neutral overall.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	MERRILL LYNCH 555 CALIFORNIA STREET 9TH FLOOR SAN FRANCSICO CA 94104	5000	50000.00	127163651	07/22/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
COMMON	07/05/2019	OPTIONS EXERCISE	MARK VRANESH			5000	07/05/2019	CASH

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
MARK VRANESH 555 CALIFORNIA STREET 9TH FLOOR SAN FRANCISCO CA 94104	COMMON	04/24/2025	5000	50000.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How much did EFX revenue grow in Q2 2025?

Operating revenue rose 7% year-over-year to $1.54 billion.

What is Equifax's Q2 2025 diluted EPS?

Diluted earnings per share were $1.53, up from $1.31 in Q2 2024.

Which EFX segment delivered the strongest growth?

The Workforce Solutions unit led, with Verification Services revenue up 10% year-over-year.

How much cash did Equifax generate from operations in H1 2025?

Operating cash flow was $585 million, a 12% increase versus H1 2024.

What is the status of Equifax's share-repurchase program?

A new $3 billion authorization was approved; $127 million was used in Q2 2025, leaving $2.9 billion available.

Has Equifax changed its dividend?

Yes. The quarterly dividend was raised 28% to $0.50 per share starting Q2 2025.

What is Equifax's total debt as of June 30 2025?

Total debt stands at $4.92 billion, with $847 million maturing within a year.