Seneca Foods SVP sells 1,587 Class A shares
A senior executive at Seneca Foods Corp disclosed an open-market or private sale of 1,587 Class A shares and reported reduced but continuing direct holdings.
Rhea-AI Filing Summary
Seneca Foods Corp (SENEA) reported that Senior VP Sales & Marketing Dean Everett Erstad sold 1,587 shares of Seneca Foods Class A Common on September 4, 2026 at a reported price of $206.16 per share in a sale described as occurring in the open market or a private transaction. After this sale, he directly holds 609 shares of Class A Common and 1,000 shares of Class B Common, and no Rule 10b5-1 trading plan is reported.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 1,587 shares
Net Sell
2 txns
Insider
Erstad Dean Everett
Role
Senior VP Sales & Marketing
Sold
1,587 shs ($327K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Seneca Foods Class A Common | 1,587 | $206.16 | $327K |
| holding | Seneca Foods Class B Common | -- | -- | -- |
Holdings After Transaction:
Seneca Foods Class A Common — 609 shares (Direct);
Seneca Foods Class B Common — 1,000 shares (Direct)
Key Figures
Shares sold: 1,587 shares of Seneca Foods Class A Common
Sale price per share: $206.16 per share
Class A shares held after transaction: 609 shares
+2 more
5 metrics
Shares sold
1,587 shares of Seneca Foods Class A Common
Sale reported for September 4, 2026 by Senior VP Sales & Marketing
Sale price per share
$206.16 per share
Reported price for the 1,587 Class A shares sold on September 4, 2026
Class A shares held after transaction
609 shares
Direct holdings of Seneca Foods Class A Common after the September 4, 2026 sale
Class B shares held
1,000 shares
Direct holdings of Seneca Foods Class B Common as reported with this Form 4
Net shares sold
1,587 shares
Net effect across reported non-derivative transactions in this Form 4
Key Terms
open market, private transaction, Rule 10b5-1
3 terms
open market financial
"described as occurring in the open market or a private transaction"
An open market is a system where buying and selling of goods, services, or financial assets happen freely without restrictions or special controls. For investors, it means they can trade assets easily and quickly, which helps determine fair prices based on supply and demand. This environment encourages transparency and competition, making it easier to buy or sell with confidence.
private transaction financial
"occurring in the open market or a private transaction"
A private transaction is the sale or transfer of securities, assets, or ownership stakes carried out directly between a small number of parties rather than on a public exchange. For investors it matters because these deals are less visible and often less liquid than public trades, so pricing can be harder to verify, the investment can be harder to sell quickly, and buyers or sellers may gain strategic advantages not available in open markets — like negotiated terms similar to a private garage sale versus a crowded marketplace.
Rule 10b5-1 regulatory
"no Rule 10b5-1 trading plan is reported for this sale"
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
FAQ
What insider transaction did SENEA disclose in this Form 4?
The company disclosed that Senior VP Sales & Marketing Dean Everett Erstad sold 1,587 shares of Seneca Foods Class A Common on September 4, 2026 at a reported price of $206.16 per share in a sale described as in the open market or a private transaction.
Did the SENEA insider use a Rule 10b5-1 trading plan for this sale?
No. The Form 4 indicates that the Rule 10b5-1 plan checkbox is not marked, so the September 4, 2026 sale of 1,587 Class A shares was reported without being made under an affirmed Rule 10b5-1 trading plan.
What is the role of the reporting person in SENEA?
The reporting person, Dean Everett Erstad, is identified as Senior Vice President, Sales & Marketing of Seneca Foods Corp, and the reported sale on September 4, 2026 involves his directly held Class A Common shares.
What direct holdings of SENEA Class B stock does the insider report?
Alongside his Class A holdings, Dean Everett Erstad reports direct ownership of 1,000 shares of Seneca Foods Class B Common as of the information reported with the September 4, 2026 transactions.
AI-generated analysis. How Rhea-AI works. Not financial advice.
