Serve Robotics (SERV) director sells 10,600 shares under 10b5-1 plan and receives 20,000-share RSU grant

Rhea-AI Filing Summary

Serve Robotics Inc. director David Michael Goldberg reported two recent stock transactions. On June 16, 2026, he sold 10,600 shares of common stock at $7.20 per share in an open-market transaction executed under a pre-arranged Rule 10b5-1 sales plan adopted on September 29, 2025.

On June 17, 2026, he received a grant of 20,000 shares of common stock underlying a restricted stock unit award that will vest in full at the earlier of the company’s next annual shareholder meeting or June 17, 2027. Following these transactions, he holds 55,125 shares of Serve Robotics common stock directly.

Insights

Equity compensation and insider-trading analyst

Routine mix of pre-planned sale and equity grant; net impact modest.

The filing shows a director selling 10,600 shares of Serve Robotics common stock at $7.20 per share, while receiving a new grant of 20,000 RSU-based shares. The sale was executed under a pre-arranged Rule 10b5-1 sales plan, indicating it was scheduled in advance.

After these moves, the director holds 55,125 shares directly, suggesting the sale represents only a portion of his position. Because the sale is plan-based and paired with a time-based equity grant vesting by June 17, 2027, this appears to be routine portfolio management and compensation rather than a strong directional signal.

Insider Trade Summary 10b5-1

Net Seller: 10,600 shares ($76,320)

Net Sell 2 txns

Insider Goldberg David Michael

Role null

Sold 10,600 shs ($76K)

Type	Security	Shares	Price	Value
Grant/Award	Common Stock	20,000	$0.00	--
Sale	Common Stock	10,600	$7.20	$76K

Holdings After Transaction: Common Stock — 55,125 shares (Direct, null)

Footnotes (1)

1. Sale effected pursuant to a Rule 10b5-1 sales plan adopted by the Reporting Person on September 29, 2025. Represents shares of Common Stock underlying a restricted stock unit award ("RSU"). The RSU will vest in full on the earlier to occur of (i) the Issuer's next annual shareholder meeting or (ii) June 17, 2027.

Key Figures

Open-market sale: 10,600 shares at $7.20 RSU-based grant: 20,000 shares Post-transaction holdings: 55,125 shares +2 more

5 metrics

Open-market sale 10,600 shares at $7.20 Common Stock sale on June 16, 2026

RSU-based grant 20,000 shares Restricted stock unit award on June 17, 2026

Post-transaction holdings 55,125 shares Common Stock held directly after reported transactions

Rule 10b5-1 plan adoption date September 29, 2025 Covers the 10,600-share sale

RSU vesting deadline June 17, 2027 Latest vesting date; or earlier at next annual meeting

Key Terms

Rule 10b5-1 sales plan, restricted stock unit award ("RSU"), open-market sale, Common Stock

4 terms

Rule 10b5-1 sales plan regulatory

"Sale effected pursuant to a Rule 10b5-1 sales plan adopted by the Reporting Person on September 29, 2025."

restricted stock unit award ("RSU") financial

"Represents shares of Common Stock underlying a restricted stock unit award ("RSU")."

open-market sale financial

"Sale in open market or private transaction"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"Represents shares of Common Stock underlying a restricted stock unit award ("RSU")."

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Goldberg David Michael

(Last) (First) (Middle)

C/O SERVE ROBOTICS INC.

1360 BAYPORT AVENUE

(Street)

SAN CARLOS CALIFORNIA 94070

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Serve Robotics Inc. /DE/ [ SERV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/16/2026		S(1)		10,600	D	$7.2	35,125	D
Common Stock	06/17/2026		A		20,000(2)	A	$0	55,125	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Sale effected pursuant to a Rule 10b5-1 sales plan adopted by the Reporting Person on September 29, 2025.

2. Represents shares of Common Stock underlying a restricted stock unit award ("RSU"). The RSU will vest in full on the earlier to occur of (i) the Issuer's next annual shareholder meeting or (ii) June 17, 2027.

Remarks:

	/s/ Jongmin Char, as attorney-in-fact for David Michael Goldberg	06/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did SERV director David Michael Goldberg report?

He reported two transactions: an open-market sale of 10,600 Serve Robotics shares at $7.20 each on June 16, 2026, and a grant of 20,000 shares underlying a restricted stock unit award on June 17, 2026, leaving him with 55,125 shares.

Was the SERV insider share sale made under a Rule 10b5-1 plan?

Yes. The 10,600-share sale at $7.20 per share was executed under a pre-arranged Rule 10b5-1 sales plan adopted by David Michael Goldberg on September 29, 2025. Such plans schedule trades in advance, reducing the significance of short-term timing.

What are the terms of David Michael Goldberg’s new SERV RSU grant?

The grant covers 20,000 shares of Serve Robotics common stock underlying a restricted stock unit award. It will vest in full on the earlier of the company’s next annual shareholder meeting or June 17, 2027, providing time-based equity compensation to the director.

How many SERV shares does David Michael Goldberg hold after these transactions?

Following the reported sale and RSU grant, David Michael Goldberg directly holds 55,125 shares of Serve Robotics common stock. This figure reflects his position after the 10,600-share open-market sale and the 20,000-share restricted stock unit award acquisition.

Is the SERV insider transaction primarily a buy or a sell?

The activity is mixed. David Michael Goldberg sold 10,600 shares in an open-market transaction while simultaneously acquiring 20,000 shares through an RSU-based equity grant. Combined, these represent routine compensation and portfolio actions rather than a single-direction trade.