Sezzle (SEZL) CFO sells 10,334 shares in 10b5-1 plan trades
Rhea-AI Filing Summary
Sezzle Inc. Chief Financial Officer Brading Lee Dickson reported selling 10,334 shares of common stock in six open-market transactions on July 15–16, 2026, at prices ranging from $185.00 to $195.16 per share under a pre-arranged Rule 10b5-1 trading plan adopted June 17, 2025. Following these sales, he directly holds 286,497 shares.
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Negative
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 10,334 shares
Net Sell
6 txns
Insider
Brading Lee Dickson
Role
Chief Financial Officer
Sold
10,334 shs ($1.95M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, par value $0.00001 per share F1, F7 | 434 | $195.0276 | $85K |
| Sale | Common Stock, par value $0.00001 per share F1, F2 | 2,326 | $185.382 | $431K |
| Sale | Common Stock, par value $0.00001 per share F1, F3 | 1,104 | $186.4502 | $206K |
| Sale | Common Stock, par value $0.00001 per share F1, F4 | 1,200 | $187.4504 | $225K |
| Sale | Common Stock, par value $0.00001 per share F1, F5 | 270 | $188.083 | $51K |
| Sale | Common Stock, par value $0.00001 per share F1, F6 | 5,000 | $190.3011 | $952K |
Holdings After Transaction:
Common Stock, par value $0.00001 per share — 286,497 shares (Direct)
Footnotes (7)
- F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 17, 2025.
- F2. The sales were effected in multiple transactions at prices ranging from $185.00 to $185.91, inclusive, on July 15, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
- F3. The sales were effected in multiple transactions at prices ranging from $186.00 to $186.81, inclusive, on July 15, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
- F4. The sales were effected in multiple transactions at prices ranging from $187.00 to $187.81, inclusive, on July 15, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
- F5. The sales were effected in multiple transactions at prices ranging from $188.00 to $188.32, inclusive, on July 15, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
- F6. The sales were effected in multiple transactions at prices ranging from $190.00 to $190.89, inclusive, on July 15, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
- F7. The sales were effected in multiple transactions at prices ranging from $195.00 to $195.16, inclusive, on July 16, 2026. The price reported in Column 4 is the weighted average price. The reporting person undertakes to provide, upon request, full information regarding the number of shares purchased in each transaction.
Key Figures
Total shares sold: 10,334 shares
Sale price range: $185.00–$195.16 per share
Shares held after transactions: 286,497 shares
+2 more
5 metrics
Total shares sold
10,334 shares
Aggregate non-derivative sales reported on July 15–16, 2026
Sale price range
$185.00–$195.16 per share
Price ranges for multiple transactions per footnotes F2–F7
Shares held after transactions
286,497 shares
Direct ownership following the July 16, 2026 sale
Largest single sale
5,000 shares
Sale at weighted average price $190.3011 on July 15, 2026
Rule 10b5-1 adoption date
June 17, 2025
Date CFO adopted trading plan governing these sales
Key Terms
Rule 10b5-1 trading plan, weighted average price, open market or private transaction
3 terms
Rule 10b5-1 trading plan financial
"This transaction was effected pursuant to a Rule 10b5-1 trading plan..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is the weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open market or private transaction financial
"Sale in open market or private transaction"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
When were the Sezzle (SEZL) insider sales executed and under what plan?
The sales took place on July 15–16, 2026 and involved non-derivative common stock. A footnote states they were effected under a Rule 10b5-1 trading plan adopted by Brading Lee Dickson on June 17, 2025, indicating a pre-arranged schedule for these trades.
Were the Sezzle (SEZL) insider transactions open-market sales?
Yes. Each transaction is coded as S, described as a “Sale in open market or private transaction” of common stock. The filing characterizes all six entries as non-derivative sales of Sezzle’s common shares rather than option exercises or other derivative-related activity.