Stitch Fix insider plans sale of 138,752 shares

Stitch Fix, Inc. investor Casey O'Connor filed a Form 144 to sell up to 138,752 shares of Class A common stock through broker Charles Schwab & Co., Inc., with an aggregate market value of 725829.00, on or after an approximate sale date of 01/20/2026 on NASDAQ.

Accepted by SEC EDGAR 01/20/2026 - 04:48 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Stitch Fix, Inc. investor Casey O'Connor filed a Form 144 to sell up to 138,752 shares of Class A common stock through broker Charles Schwab & Co., Inc., with an aggregate market value of 725829.00, on or after an approximate sale date of 01/20/2026 on NASDAQ.

The shares to be sold come from restricted stock that vested on 10/03/2023, 12/13/2023, 03/13/2024, and 06/12/2024, plus 68,752 shares acquired on 01/20/2026 via an employee stock option exercise using a broker-assisted cashless exercise.

Over the prior three months, the filer sold 50,000 Stitch Fix, Inc. shares on 10/20/2025 for gross proceeds of 220503.00, and represents not being aware of undisclosed material adverse information about the company when signing the notice.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Stitch Fix (SFIX) Form 144 filing by Casey O'Connor disclose?

The filing states that Casey O'Connor plans to sell up to 138,752 shares of Stitch Fix, Inc. Class A common stock, with an aggregate market value of 725829.00, on or after approximately 01/20/2026 through NASDAQ.

How many Stitch Fix (SFIX) shares are outstanding in this Form 144?

The notice reports that 118,645,941 Stitch Fix, Inc. shares of the relevant class were outstanding at the time referenced in the Form 144.

How were the Stitch Fix (SFIX) shares in this Form 144 acquired?

The shares were acquired through restricted stock lapses on 10/03/2023, 12/13/2023, 03/13/2024, and 06/12/2024 as equity compensation, and through an employee stock option exercise on 01/20/2026 via a broker payment for a cashless exercise.

Which broker will handle the planned Stitch Fix (SFIX) share sale?

The Form 144 lists Charles Schwab & Co., Inc., located at 3000 Schwab Way, Westlake, TX 76262, as the broker for the planned sale on NASDAQ.

Has Casey O'Connor sold Stitch Fix (SFIX) shares in the last three months?

Yes. The filing shows that on 10/20/2025 Casey O'Connor sold 50,000 Stitch Fix, Inc. shares for gross proceeds of 220503.00.

What representation does the seller make in this Stitch Fix (SFIX) Form 144?

By signing the notice, the seller represents that they do not know of any material adverse information about Stitch Fix, Inc.'s current or prospective operations that has not been publicly disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001954429
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Stitch Fix, Inc.
SEC File Number	001-38291
Address of Issuer	1 MONTGOMERY STREET SUITE 1500 SAN FRANCISCO CALIFORNIA 94104
Phone	415-882-7765
Name of Person for Whose Account the Securities are To Be Sold	O'Connor Casey
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	138752	725829.00	118645941	01/20/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common Stock	10/03/2023	Restricted Stock Lapse	Stitch Fix, Inc.			16030	10/03/2023	Equity Compensation
Class A Common Stock	12/13/2023	Restricted Stock Lapse	Stitch Fix, Inc.			18772	12/13/2023	Equity Compensation
Class A Common Stock	03/13/2024	Restricted Stock Lapse	Stitch Fix, Inc.			22077	03/13/2024	Equity Compensation
Class A Common Stock	06/12/2024	Restricted Stock Lapse	Stitch Fix, Inc.			13121	06/12/2024	Equity Compensation
Class A Common Stock	01/20/2026	Employee Stock Option Exercise	Stitch Fix, Inc.			68752	01/20/2026	Broker Payment for Cashless Exercise

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Casey O'Connor 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	10/20/2025	50000	220503.00

144: Remarks and Signature

Remarks	Shares on this filing may be sold over various dates.
Date of Notice	01/20/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	01/09/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	CASEY O'CONNOR
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)