[144] Stitch Fix, Inc. SEC Filing

Rhea-AI Filing Summary

Stitch Fix (SFIX) filed a Form 144 indicating that founder and former CEO Katrina Lake, acting through a trustee account, plans to sell 151,115 common shares on or after 23 Jul 2025. The shares have an estimated aggregate market value of $783,475 (≈ $5.18 per share) and will be sold through Charles Schwab on NASDAQ. Total shares outstanding are 114.2 million, so the proposed sale equals roughly 0.13% of shares outstanding.

The form also discloses that Lake’s trust sold 453,485 shares the previous day (22 Jul 2025), generating $2.30 million in gross proceeds. Combined, the two transactions represent about 0.53% of the public float.

Under Rule 144, the filing is a notice only and does not guarantee execution. No adverse, non-public information was acknowledged, and no company financials were provided. While the dollar amounts are modest relative to SFIX’s market capitalization, the trades signal continued insider selling by the company’s founder.

Positive

• None.

Negative

• Continued insider selling by founder Katrina Lake (total ~604 k shares in two days) may pressure sentiment even if dollar value is modest.

Insights

Securities Analyst

TL;DR: Founder plans $0.78 m sale after $2.3 m prior day; small stake but continuing insider selling trend.

The proposed 151 k-share sale, following a larger 453 k-share disposal, reflects ongoing liquidity moves by Katrina Lake. At roughly 0.13% of shares outstanding, the filing is not material to float or daily volume, yet founder transactions can influence sentiment in a challenged retail-tech name. With no new company information, impact is mainly perceptual; investors may view cumulative insider selling (≈604 k shares) as a lack of conviction, but magnitude is immaterial to valuation. I classify overall market impact as modest.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	151115	783475.00	114225435	07/23/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/23/2016	Founders Shares - See Remarks	Stitch Fix, Inc.			151115	05/23/2016	Founder Contribution

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Katrina Lake TTEE 1 MONTGOMERY STREET SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	07/22/2025	453485	2295241.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

Why did Stitch Fix (SFIX) file Form 144 on 23 July 2025?

To notify the SEC that Katrina Lake’s trust intends to sell 151,115 SFIX shares under Rule 144.

How many Stitch Fix shares does Katrina Lake plan to sell?

The filing covers 151,115 common shares, valued at about $783,475.

Did Katrina Lake recently sell other SFIX shares?

Yes. On 22 Jul 2025, her trust sold 453,485 shares for gross proceeds of $2.30 million.

What percentage of Stitch Fix’s outstanding shares is included in the planned sale?

Approximately 0.13% of the 114.2 million shares outstanding.

Does the Form 144 guarantee that the shares will be sold?

No. Form 144 is only a notice of proposed sale; the transaction may or may not be executed.

Where will the shares be sold?

Through Charles Schwab & Co. on the NASDAQ market.