Stitch Fix, Inc. (SFIX) CTO sells 70K shares after exercising 50K options
Rhea-AI Filing Summary
Stitch Fix, Inc. Chief Product and Technology Officer Anthony Bacos exercised employee stock options for 50,000 shares of Class A Common Stock at an exercise price of $2.4800 per share and received 50,000 shares on July 20, 2026.
On the same date, he sold a total of 70,000 shares of Class A Common Stock in open-market transactions at weighted average prices of $3.7870 and $3.7865 per share, with actual sale prices ranging from $3.74–$3.84 per share. These transactions were made under a Rule 10b5-1 plan entered into on March 17, 2026. After the option exercise, he held 422,543 stock options from the same grant, which vest in stages through future quarterly vesting dates and expire on April 1, 2034.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
4 txns
Insider
Bacos Anthony
Role
Chief Prod/Technology Officer
Sold
70,000 shs ($265K)
Approx. gross sale proceeds
$265K
Approx. exercise cost
$124K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (Right to Buy) F1, F4 | 50,000 | $0.00 | $0.00 |
| Exercise | Class A Common Stock F1 | 50,000 | $2.48 | $124K |
| Sale | Class A Common Stock F1, F2 | 50,000 | $3.787 | $189K |
| Sale | Class A Common Stock F1, F3 | 20,000 | $3.7865 | $76K |
Holdings After Transaction:
Employee Stock Option (Right to Buy) — 422,543 shares (Direct);
Class A Common Stock — 991,994 shares (Direct)
Footnotes (4)
- F1. This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026.
- F2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.74 to $3.84 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.735 to $3.84 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. 25% of the shares subject to the Option vested on June 12, 2024. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the recipient's continuous service through each vesting date.
Key Figures
Options exercised: 50,000 shares
Option exercise price: $2.4800 per share
Shares sold (block 1): 50,000 shares
+5 more
8 metrics
Options exercised
50,000 shares
Employee Stock Option (Right to Buy) exercised on July 20, 2026
Option exercise price
$2.4800 per share
Exercise price for 50,000 Employee Stock Options
Shares sold (block 1)
50,000 shares
Class A Common Stock sold at weighted average $3.7870 per share
Shares sold (block 2)
20,000 shares
Class A Common Stock sold at weighted average $3.7865 per share
Total shares sold
70,000 shares
Aggregate Class A Common Stock sales on July 20, 2026
Remaining options from grant
422,543 options
Stock options held after exercising 50,000 from the grant
Option expiration date
April 1, 2034
Expiration for the Employee Stock Option grant
10b5-1 plan adoption date
March 17, 2026
Date the Rule 10b5-1 trading plan was entered into
Key Terms
Rule 10b5-1 plan, weighted average sale price, Employee Stock Option (Right to Buy), Class A Common Stock, +1 more
5 terms
Rule 10b5-1 plan regulatory
"This transaction was made pursuant to a Rule 10b5-1 plan entered into"
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
Employee Stock Option (Right to Buy) financial
"security_title: Employee Stock Option (Right to Buy)"
Class A Common Stock financial
"underlying_security_title: Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
vesting dates financial
"equal quarterly installments over the next four (4) quarterly vesting dates"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What did SFIX executive Anthony Bacos report in this Form 4?
Anthony Bacos reported exercising 50,000 stock options at $2.4800 and then selling 70,000 shares of Stitch Fix, Inc. (SFIX) Class A Common Stock in open-market transactions on July 20, 2026.
What options did the SFIX CTO exercise in this transaction?
The SFIX Chief Product and Technology Officer exercised 50,000 Employee Stock Options with an exercise price of $2.4800 per share, converting them into 50,000 shares of Class A Common Stock on July 20, 2026.
Were the SFIX insider transactions made under a Rule 10b5-1 plan?
Yes. The filing states the transactions were made pursuant to a Rule 10b5-1 plan that Anthony Bacos entered into on March 17, 2026, indicating a pre-arranged trading schedule.
How many Stitch Fix (SFIX) options does Anthony Bacos retain from this grant?
After exercising 50,000 options, Anthony Bacos held 422,543 stock options from the same grant. These options vest in specified quarterly installments and expire on April 1, 2034.
What is the vesting schedule of the SFIX options referenced in the Form 4?
According to a footnote, 25% of the option vested on June 12, 2024, with additional tranches vesting in equal quarterly installments over the next two, four, and four quarterly vesting dates, subject to continued service.