SFIX Form 4: CEO Matthew Baer 63,598 Shares Withheld at $5.48

Matthew Baer, Chief Executive Officer and Director of Stitch Fix, Inc. (SFIX), reported a non-derivative disposition of Class A common stock on 09/17/2025.

Accepted by SEC EDGAR 09/22/2025 - 08:31 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Matthew Baer, Chief Executive Officer and Director of Stitch Fix, Inc. (SFIX), reported a non-derivative disposition of Class A common stock on 09/17/2025. The filing shows 63,598 shares were disposed of at an average price of $5.48 per share, reducing his direct holdings to 1,285,528 shares. The form states these shares were withheld by the company to satisfy tax withholding obligations related to the vesting of restricted stock units. The Form 4 was signed by an attorney-in-fact on 09/22/2025 and is filed as a single reporting person submission.

Insights

Financial Analyst

TL;DR: A routine tax-withholding share disposition after RSU vesting; reduces insider's share count but appears procedural, not a strategic sale.

The Form 4 documents a disposal of 63,598 Class A shares at $5.48 each, explicitly identified as shares withheld to cover tax obligations on vested restricted stock units. This is a common administrative action after RSU vesting and does not indicate a market-directed sale by the insider. The reporting person remains a large direct holder with 1,285,528 shares, so the transaction's quantitative impact on insider ownership is small relative to typical executive holdings. Timing and price are disclosed, meeting SEC Section 16 reporting requirements.

Corporate Governance Expert

TL;DR: Disclosure is complete and timely; the transaction is administrative tax withholding tied to equity compensation vesting.

The filing clearly identifies the reporting person as both CEO and director and records the transaction code and nature: shares withheld for tax withholding upon RSU vesting. The Form 4 was executed by an attorney-in-fact and filed as by one reporting person. From a governance perspective, this is standard equity-compensation administration. The document contains the requisite explanatory remark noting the withholding purpose, supporting transparency about insider changes in beneficial ownership.

Insider Trade Summary

Exercise Price or Tax Liability: 63,598 shares

Exercise Price or Tax Liability 1 txn

Insider Baer Matt

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Exercise Price or Tax Liability	Class A Common Stock	63,598	$5.48	$349K

Holdings After Transaction: Class A Common Stock — 1,285,528 shares (Direct)

Holdings Before and After: Class A Common Stock, 1,349,126 to 1,285,528 shares (Direct)

Footnotes (1)

1. F1. Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transaction did Matthew Baer (SFIX) report on the Form 4?

The Form 4 reports a disposition of 63,598 Class A common shares on 09/17/2025 at a price of $5.48 per share.

Why were the shares disposed of according to the filing?

The filing explains the shares were withheld by the company to satisfy tax withholding obligations related to vested restricted stock units.

How many shares does Matthew Baer beneficially own after the reported transaction?

After the reported disposition, Matthew Baer beneficially owns 1,285,528 Class A shares as a direct holder.

What is Matthew Baer’s relationship to Stitch Fix listed on the Form 4?

The Form 4 lists Matthew Baer as both a Director and an Officer (Chief Executive Officer) of Stitch Fix, Inc.

When was the Form 4 signed and filed?

The Form 4 bears a signature by an attorney-in-fact (Casey O'Connor) dated 09/22/2025 and reports the transaction date as 09/17/2025.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Baer Matt

(Last) (First) (Middle)

1 MONTGOMERY ST.

(Street)

SAN FRANCISCO CA 94104

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/17/2025		F		63,598(1)	D	$5.48	1,285,528	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.

Remarks:

	/s/ Casey O'Connor, Attorney-in-Fact for Matthew Baer	09/22/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.