Was the Stitch Fix (SFIX) CFO’s share sale under a Rule 10b5-1 plan?

Yes. The Form 4 states the disposed shares were sold pursuant to a Rule 10b5-1 trading plan entered into on January 6, 2026. Such plans pre-schedule trades, indicating the timing was established in advance rather than being a discretionary same-day decision.

What price range applied to the Stitch Fix (SFIX) CFO share sales?

The filing reports a weighted average sale price of $3.0853, with individual trades executed between $3.035 and $3.17 per share. The CFO has agreed to provide detailed breakdowns of shares sold at each price within this range upon request to relevant parties.

Stitch Fix (SFIX) CFO executes 65,709-share sale under Rule 10b5-1 plan

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Stitch Fix, Inc. Chief Financial Officer David Aufderhaar sold 65,709 shares of Class A Common Stock in an open-market transaction at a weighted average price of $3.0853 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan entered into on January 6, 2026.

After this transaction, Aufderhaar directly holds 1,178,037 Stitch Fix shares, indicating he retains a substantial equity position in the company while realizing some liquidity through this planned sale.

Insider Trade Summary 10b5-1

Net Seller: 65,709 shares ($202,732)

Net Sell 1 txn

Insider Aufderhaar David

Role Chief Financial Officer

Sold 65,709 shs ($203K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	65,709	$3.0853	$203K

Holdings After Transaction: Class A Common Stock — 1,178,037 shares (Direct)

Footnotes (1)

Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 6, 2026. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.035 to $3.17 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 65,709 shares Weighted average sale price: $3.0853 per share Shares owned after sale: 1,178,037 shares

3 metrics

Shares sold 65,709 shares Open-market sale of Class A Common Stock on April 7, 2026

Weighted average sale price $3.0853 per share Open-market sale range from $3.035 to $3.17 per share

Shares owned after sale 1,178,037 shares Direct holdings of Stitch Fix Class A Common Stock after transaction

Key Terms

Rule 10b5-1 plan, weighted average sale price, Class A Common Stock

3 terms

Rule 10b5-1 plan regulatory

"Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 6, 2026."

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

weighted average sale price financial

"The reported price in Column 4 is a weighted average sale price."

Class A Common Stock financial

"security_title: Class A Common Stock"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

Form 4 Insider Transactions: What Each Field Means →

04/08/2026 - 07:42 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Aufderhaar David

(Last)

(First)

(Middle)

1 MONTGOMERY ST.

(Street)

SAN FRANCISCO

CALIFORNIA

94104

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	04/07/2026		S⁽¹⁾		65,709	D	$3.0853⁽²⁾	1,178,037	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 6, 2026.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.035 to $3.17 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Casey O'Connor, Attorney-in-Fact for David Aufderhaar	04/08/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Stitch Fix (SFIX) report for its CFO?

Stitch Fix CFO David Aufderhaar sold 65,709 shares of Class A Common Stock in an open-market transaction. The trade followed a Rule 10b5-1 plan and was executed at a weighted average price of $3.0853 per share, according to the Form 4 filing.

At what price did the Stitch Fix (SFIX) CFO sell his shares?

The CFO’s 65,709 Stitch Fix shares were sold at a weighted average price of $3.0853 per share. Transactions occurred in multiple trades within a price range of $3.035 to $3.17 per share, as disclosed in the Form 4 footnotes.

How many Stitch Fix (SFIX) shares does the CFO hold after the sale?

After the reported sale, CFO David Aufderhaar directly owns 1,178,037 shares of Stitch Fix Class A Common Stock. This figure reflects his remaining position following the 65,709-share open-market transaction reported in the latest Form 4 filing.