Stitch Fix, Inc. (SFIX) CLO sells 50,000 shares in Rule 10b5-1 trade

Rhea-AI Filing Summary

Stitch Fix, Inc. reported that Chief Legal Officer Casey O'Connor sold 50,000 shares of Class A Common Stock on July 16, 2026 at a weighted average price of $3.9312 per share, with individual trades between $3.86 and $3.975, pursuant to a Rule 10b5-1 trading plan entered on January 9, 2026. Following this planned sale, O'Connor directly holds 429,618 shares of Stitch Fix Class A Common Stock.

Insider Trade Summary 10b5-1

Net Seller: 50,000 shares

Net Sell 1 txn

Insider O'Connor Casey

Role Chief Legal Officer

Sold 50,000 shs ($197K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock F1, F2	50,000	$3.9312	$197K

Holdings After Transaction: Class A Common Stock — 429,618 shares (Direct)

Footnotes (2)

1. F1. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2026.
2. F2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.86 to $3.975 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 50,000 shares Weighted average sale price: $3.9312 per share Sale price range: $3.86–$3.975 per share +2 more

5 metrics

Shares sold 50,000 shares Class A Common Stock sale on July 16, 2026

Weighted average sale price $3.9312 per share Average price for 50,000 shares sold on July 16, 2026

Sale price range $3.86–$3.975 per share Multiple transactions within this range on July 16, 2026

Shares held after transaction 429,618 shares Direct holdings of Casey O'Connor following the sale

Rule 10b5-1 plan entry date January 9, 2026 Date the trading plan governing this sale was entered

Key Terms

Rule 10b5-1 plan, weighted average sale price, Class A Common Stock

3 terms

Rule 10b5-1 plan regulatory

"Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2026."

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

weighted average sale price financial

"The reported price in Column 4 is a weighted average sale price."

Class A Common Stock financial

"Security title for the transaction is listed as Class A Common Stock."

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/20/2026 - 05:41 PM Accepted by SEC EDGAR 07/20/2026 - 05:41 PM Learn about SEC filing dates

FAQ

What insider transaction did Stitch Fix (SFIX) report for Casey O'Connor?

Stitch Fix reported that Chief Legal Officer Casey O'Connor sold 50,000 shares of Class A Common Stock on July 16, 2026. The sale used a weighted average price of $3.9312 per share under a Rule 10b5-1 trading plan.

At what prices were the Stitch Fix (SFIX) shares sold in Casey O'Connor’s Form 4?

The reported weighted average sale price was $3.9312 per share. Individual trades occurred in multiple transactions at prices ranging from $3.86 to $3.975 per share, as detailed in the Form 4 footnote.

How many Stitch Fix (SFIX) shares does Casey O'Connor hold after the reported sale?

After the reported transaction, Chief Legal Officer Casey O'Connor directly holds 429,618 shares of Stitch Fix Class A Common Stock. This figure reflects holdings following the July 16, 2026 sale of 50,000 shares.

Was the Stitch Fix (SFIX) insider sale by Casey O'Connor under a Rule 10b5-1 plan?

Yes. The Form 4 states the shares were disposed of pursuant to a Rule 10b5-1 plan. The trading plan was entered into on January 9, 2026, and the Form 4 also checks the Rule 10b5-1 affirmation box.

What role does Casey O'Connor hold at Stitch Fix (SFIX) in this Form 4 filing?

The reporting person, Casey O'Connor, is identified as Chief Legal Officer of Stitch Fix, Inc. The Form 4 notes officer status and reports the sale of Class A Common Stock as a direct ownership transaction.

What type of security was sold in the Stitch Fix (SFIX) Form 4 for Casey O'Connor?

The transaction involved Class A Common Stock of Stitch Fix, Inc. The Form 4 records a non-derivative sale of 50,000 shares, with pricing disclosed as a weighted average and a specified intraday price range.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

O'Connor Casey

(Last) (First) (Middle)

1 MONTGOMERY ST.

(Street)

SAN FRANCISCO CALIFORNIA 94104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Legal Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/16/2026		S(1)		50,000	D	$3.9312(2)	429,618	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2026.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.86 to $3.975 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	Casey O'Connor	07/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)