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Stitch Fix (SFIX) CLO Casey O'Connor sells shares under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Stitch Fix, Inc. Chief Legal Officer Casey O'Connor reported option exercises and share sales in Class A common stock. On January 20, 2026, O'Connor exercised 13,641 non-qualified stock options at an exercise price of $3.8 per share and sold 83,641 shares at a weighted average price of $5.1586 per share under a pre-established Rule 10b5-1 trading plan entered into on January 9, 2025.

On January 21, 2026, O'Connor exercised an additional 13,852 options at $3.8 and sold 13,852 shares at a weighted average price of $5.34 per share. On January 22, 2026, O'Connor exercised 41,259 options at $3.8 and sold 41,259 shares at a weighted average price of $5.3434 per share, also pursuant to the Rule 10b5-1 plan.

Following these transactions, O'Connor directly beneficially owned 542,071 shares of Stitch Fix Class A common stock and held 400,000 non-qualified stock options (right to buy) that are fully vested and exercisable, with an expiration date of December 14, 2032.

Positive

  • None.

Negative

  • None.
Insider O'Connor Casey
Role Chief Legal Officer
Sold 138,752 shs ($726K)
Type Security Shares Price Value
Exercise Non-qualified Stock Option (Right to Buy) 41,259 $0.00 --
Exercise Class A Common Stock 41,259 $3.80 $157K
Sale Class A Common Stock 41,259 $5.3434 $220K
Exercise Non-qualified Stock Option (Right to Buy) 13,852 $0.00 --
Exercise Class A Common Stock 13,852 $3.80 $53K
Sale Class A Common Stock 13,852 $5.34 $74K
Exercise Non-qualified Stock Option (Right to Buy) 13,641 $0.00 --
Exercise Class A Common Stock 13,641 $3.80 $52K
Sale Class A Common Stock 83,641 $5.1586 $431K
Holdings After Transaction: Non-qualified Stock Option (Right to Buy) — 400,000 shares (Direct); Class A Common Stock — 583,330 shares (Direct)
Footnotes (1)
  1. Options were exercised pursuant to a Rule 10b5-1 plan entered into on January 9, 2025. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2025. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.91 to $5.39 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.34 to $5.345 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The shares subject to the Option vested as follows, subject to the Reporting Person's continuous service through each vesting date: 25% of the shares subject to the Option vested on on 6/14/2023. The remaining shares subject to the Option vested quarterly thereafter as follows: 25% of the shares vested over the following two quarters; 33 1/3% of the shares vested over the subsequent four quarters; and 16 2/3% of the shares vested over the next four quarters, with all shares now fully vested.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
O'Connor Casey
(Last) (First) (Middle)
1 MONTGOMERY ST.
(Street)
SAN FRANCISCO CA 94104
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Legal Officer
3. Date of Earliest Transaction (Month/Day/Year)
01/20/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 01/20/2026 M(1) 13,641 A $3.8 625,712 D
Class A Common Stock 01/20/2026 S(2) 83,641 D $5.1586(3) 542,071 D
Class A Common Stock 01/21/2026 M(1) 13,852 A $3.8 555,923 D
Class A Common Stock 01/21/2026 S(2) 13,852 D $5.34(4) 542,071 D
Class A Common Stock 01/22/2026 M(1) 41,259 A $3.8 583,330 D
Class A Common Stock 01/22/2026 S(2) 41,259 D $5.3434(4) 542,071 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-qualified Stock Option (Right to Buy) $3.8 01/20/2026 M(1) 13,641 (5) 12/14/2032 Class A Common Stock 13,641 $0 455,111 D
Non-qualified Stock Option (Right to Buy) $3.8 01/21/2026 M(1) 13,852 (5) 12/14/2032 Class A Common Stock 13,852 $0 441,259 D
Non-qualified Stock Option (Right to Buy) $3.8 01/22/2026 M(1) 41,259 (5) 12/14/2032 Class A Common Stock 41,259 $0 400,000 D
Explanation of Responses:
1. Options were exercised pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.
2. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.
3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.91 to $5.39 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.34 to $5.345 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. The shares subject to the Option vested as follows, subject to the Reporting Person's continuous service through each vesting date: 25% of the shares subject to the Option vested on on 6/14/2023. The remaining shares subject to the Option vested quarterly thereafter as follows: 25% of the shares vested over the following two quarters; 33 1/3% of the shares vested over the subsequent four quarters; and 16 2/3% of the shares vested over the next four quarters, with all shares now fully vested.
Remarks:
Casey O'Connor 01/22/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Stitch Fix (SFIX) report for Casey O'Connor?

Stitch Fix reported that Chief Legal Officer Casey O'Connor exercised non-qualified stock options and sold Class A common shares over three days in January 2026, all under a pre-arranged Rule 10b5-1 trading plan entered into on January 9, 2025.

How many Stitch Fix (SFIX) shares did Casey O'Connor sell in this Form 4?

According to the filing, O'Connor sold 83,641 shares of Class A common stock at a weighted average price of $5.1586 per share on January 20, 2026, 13,852 shares at a weighted average price of $5.34 on January 21, 2026, and 41,259 shares at a weighted average price of $5.3434 on January 22, 2026.

At what prices did Casey O'Connor exercise Stitch Fix (SFIX) stock options?

The non-qualified stock options exercised by O'Connor had an exercise price of $3.8 per share. Exercises reported were for 13,641 options on January 20, 2026, 13,852 options on January 21, 2026, and 41,259 options on January 22, 2026.

How many Stitch Fix (SFIX) shares does Casey O'Connor own after these transactions?

After the reported trades, Casey O'Connor directly beneficially owned 542,071 shares of Stitch Fix Class A common stock, as shown in the post-transaction balances for each sale transaction on January 20–22, 2026.

What stock options does Casey O'Connor still hold in Stitch Fix (SFIX)?

Following the option exercises, O'Connor held 400,000 non-qualified stock options (right to buy) with an exercise price of $3.8 per share, expiring on December 14, 2032. The footnotes explain that these options are fully vested.

Were the Stitch Fix (SFIX) insider transactions part of a Rule 10b5-1 plan?

Yes. Footnotes state that both the option exercises and share sales were conducted pursuant to a Rule 10b5-1 plan that O'Connor entered into on January 9, 2025.

What do the weighted average prices mean in this Stitch Fix (SFIX) Form 4?

The filing notes that reported sale prices, such as $5.1586 and $5.3434 per share, are weighted average prices for multiple trades within specified price ranges, and the reporting person will provide detailed trade data upon request.