Stitch Fix CTO exercises options, sells 70K shares

Stitch Fix, Inc. Chief Prod/Technology Officer Anthony Bacos exercised employee stock options for 50,000 shares of Class A common stock at an exercise price of $2.48 per share, then sold 70,000 shares in open-market transactions on July 27, 2026.

Rhea-AI Filing Summary

Stitch Fix, Inc. Chief Prod/Technology Officer Anthony Bacos exercised employee stock options for 50,000 shares of Class A common stock at an exercise price of $2.48 per share, then sold 70,000 shares in open-market transactions on July 27, 2026.

The trades were executed under a Rule 10b5-1 trading plan entered March 17, 2026, at weighted average prices of $3.7741 and $3.7389 per share. Following the option exercise, he held 372,543 employee stock options directly.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 4 txns

Insider Bacos Anthony

Role Chief Prod/Technology Officer

Sold 70,000 shs ($263K)

Approx. gross sale proceeds $263K

Approx. exercise cost $124K

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (Right to Buy) F1, F4	50,000	$0.00	$0.00
Exercise	Class A Common Stock F1	50,000	$2.48	$124K
Sale	Class A Common Stock F1, F2	50,000	$3.7741	$189K
Sale	Class A Common Stock F1, F3	20,000	$3.7389	$75K

Holdings After Transaction: Employee Stock Option (Right to Buy) — 372,543 contracts (Direct); Class A Common Stock — 971,994 shares (Direct)

Footnotes (4)

1. F1. This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026.
2. F2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.65 to $3.825 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.645 to $3.765 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. F4. 25% of the shares subject to the Option vested on June 12, 2024. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the recipient's continuous service through each vesting date.

Key Figures

Options exercised: 50,000 shares Shares sold: 70,000 shares Exercise price: $2.48 per share +4 more

7 metrics

Options exercised 50,000 shares Employee stock options converted to Class A common stock on July 27, 2026

Shares sold 70,000 shares Total Class A common shares sold in two transactions on July 27, 2026

Exercise price $2.48 per share Exercise price of the Employee Stock Option (Right to Buy)

Weighted average sale price (50,000 shares) $3.7741 per share 50,000-share sale; individual trades from $3.65 to $3.825 per share

Weighted average sale price (20,000 shares) $3.7389 per share 20,000-share sale; individual trades from $3.645 to $3.765 per share

Options remaining 372,543 shares Employee stock options held directly after the reported exercise

Rule 10b5-1 plan date March 17, 2026 Date the Rule 10b5-1 trading plan governing these transactions was entered

Key Terms

Rule 10b5-1 plan, weighted average sale price, Employee Stock Option (Right to Buy), quarterly vesting dates

4 terms

Rule 10b5-1 plan regulatory

"This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026"

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

weighted average sale price financial

"The reported price in Column 4 is a weighted average sale price"

Employee Stock Option (Right to Buy) financial

"Security title is Employee Stock Option (Right to Buy)"

quarterly vesting dates financial

"shares vest in equal quarterly installments over the next quarterly vesting dates"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Stitch Fix (SFIX) report for Anthony Bacos?

Stitch Fix reported that CTO Anthony Bacos exercised 50,000 employee stock options at $2.48 per share and sold 70,000 shares of Class A common stock on July 27, 2026, in a series of open-market transactions.

How many Stitch Fix (SFIX) shares did the CTO sell and at what prices?

Anthony Bacos sold a total of 70,000 Stitch Fix shares, including 50,000 shares at a weighted average price of $3.7741 and 20,000 shares at a weighted average price of $3.7389, across multiple trades within disclosed price ranges.

Were the recent SFIX insider trades by Anthony Bacos under a Rule 10b5-1 plan?

Yes, all reported transactions were made under a Rule 10b5-1 trading plan entered on March 17, 2026. This indicates the trades followed a pre-arranged schedule rather than discretionary timing based on subsequent market or company developments.

What was the option exercise detail for the Stitch Fix (SFIX) CTO?

Anthony Bacos exercised 50,000 Employee Stock Options with an exercise price of $2.48 per share, converting them into an equal number of Class A common shares. After this exercise, he held 372,543 options directly, according to the Form 4 filing.

What vesting schedule applies to the options exercised by the SFIX CTO?

The option had 25% of shares vest on June 12, 2024, with remaining shares vesting in staged quarterly installments over several future vesting dates, contingent on continuous service, as described in the option’s detailed vesting footnote.

What price ranges applied to the recent SFIX insider share sales?

The 50,000-share sale had individual trades between $3.65 and $3.825 per share, while the 20,000-share sale occurred between $3.645 and $3.765 per share, both reported as weighted average sale prices.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 07/29/2026 - 04:16 PM Accepted by SEC EDGAR 07/29/2026 - 04:15 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bacos Anthony

(Last) (First) (Middle)

1 MONTGOMERY STREET

(Street)

SAN FRANCISCO CALIFORNIA 94104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Prod/Technology Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/27/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/27/2026		M(1)		50,000	A	$2.48	1,041,994	D
Class A Common Stock	07/27/2026		S(1)		50,000	D	$3.7741(2)	991,994	D
Class A Common Stock	07/27/2026		S(1)		20,000	D	$3.7389(3)	971,994	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	$2.48	07/27/2026		M(1)			50,000	(4)	04/01/2034	Class A Common Stock	50,000	$0	372,543	D

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.65 to $3.825 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.645 to $3.765 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. 25% of the shares subject to the Option vested on June 12, 2024. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the recipient's continuous service through each vesting date.

Remarks:

	/s/ Casey O'Connor, Attorney-in-Fact for Anthony Bacos	07/29/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)