What performance level was achieved for Kim Coffin’s SFM performance share grant?

The performance share awards granted on March 14, 2023, were tied to 2025 performance goals. The compensation committee certified achievement at the 200% performance level, causing 12,950 shares, double the 6,475 target shares, to vest on March 14, 2026.

Sprouts Farmers Market (SFM) SVP gains 12,950 shares, sells 3,766 to cover taxes

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Sprouts Farmers Market SVP Kim Coffin reported two stock transactions related to performance awards. On March 14, 2026, Coffin acquired 12,950 shares of common stock at $0.00 per share upon vesting of performance share awards granted in 2023, after the compensation committee certified fiscal 2025 results at the 200% performance level. On March 16, 2026, Coffin sold 3,766 shares of common stock at an average price of $80.8238 per share in a broker-assisted transaction to satisfy withholding tax obligations mandated under the equity incentive plan, which the filing states was not a discretionary trade. Following these transactions, Coffin holds 24,112 common-share equivalents, consisting of 17,433 shares of common stock and 6,679 restricted stock units, with the RSUs scheduled to vest between March 2026 and March 2029, subject to continued employment.

Insights

Comp-related vesting with tax sale; routine, non-discretionary activity.

The filing shows performance share awards granted in 2023 vesting at the maximum 200% level, resulting in 12,950 shares of Sprouts Farmers Market common stock delivered to SVP Kim Coffin on March 14, 2026. This is compensation-based equity, not an open-market purchase.

Two days later, a broker-assisted sale of 3,766 shares at $80.8238 per share was executed to cover withholding taxes, as mandated by the company’s equity plan. The filing explicitly notes this was not a discretionary trade, which materially weakens any trading-signal interpretation.

After these events, Coffin’s reported position is 24,112 common-share equivalents, including 6,679 restricted stock units scheduled to vest between March 2026 and March 2029, assuming continued employment. This pattern is consistent with routine equity compensation vesting and associated tax withholding rather than a shift in sentiment.

Insider Trade Summary

Net Buyer: 9,184 shares

Net Buy 2 txns

Insider Coffin Kim

Role SVP, Chief Forager

Sold 3,766 shs ($304K)

Type	Security	Shares	Price	Value
Sale	Common Stock, par value $0.001 per share	3,766	$80.8238	$304K
Grant/Award	Common Stock, par value $0.001 per share	12,950	$0.00	$0.00

Holdings After Transaction: Common Stock, par value $0.001 per share — 24,112 shares (Direct)

Footnotes (3)

F1. On March 14, 2023, the reporting person was granted performance share awards covering 6,475 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of 2025 performance goals as certified by the Issuer's compensation committee. Following certification of achievement of the performance criteria for fiscal 2025 by the Issuer's compensation committee at the 200% performance level, 12,950 shares vested on March 14, 2026.
F2. This transaction was a broker-assisted sale of shares of common stock to satisfy the withholding tax liability incurred upon the vesting of performance share awards, as mandated by the Issuer's election under its equity incentive plan documents, and does not represent a discretionary trade by the reporting person.
F3. Includes 17,433 shares of common stock and 6,679 restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. 1,478 restricted stock units will vest evenly over two years on March 19, 2026 and March 19, 2027, 1,299 restricted stock units will vest evenly over two years on March 12, 2027 and March 12, 2028, and 3,902 restricted stock units will vest evenly over three years on March 12, 2027, March 12, 2028 and March 12, 2029. All such vests assume continued employment through the applicable vest date.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 03/17/2026 - 06:47 PM

FAQ

What insider transactions did SFM executive Kim Coffin report on this Form 4?

Kim Coffin reported the vesting of 12,950 performance-based shares on March 14, 2026, and a broker-assisted sale of 3,766 shares on March 16, 2026. The sale was solely to cover tax withholding obligations mandated under Sprouts’ equity incentive plan.

Was the SFM insider stock sale by Kim Coffin a discretionary trade?

No. The filing states the 3,766-share sale was broker-assisted to satisfy withholding tax liability from vesting performance awards. It was mandated by Sprouts Farmers Market’s equity incentive plan and explicitly described as not a discretionary trade by the reporting person.

How many Sprouts Farmers Market shares did Kim Coffin receive from performance awards?

Coffin received 12,950 shares of Sprouts Farmers Market common stock on March 14, 2026. These shares vested after 2025 performance goals from a 2023 performance share grant were certified at 200% of the target level by the company’s compensation committee.

What are Kim Coffin’s holdings in Sprouts Farmers Market after these transactions?

Following the reported transactions, Coffin holds 24,112 common-share equivalents. This includes 17,433 shares of Sprouts Farmers Market common stock and 6,679 restricted stock units, each RSU representing the right to receive one share upon future vesting.

When will Kim Coffin’s restricted stock units in SFM vest?

The filing states 1,478 RSUs vest evenly on March 19, 2026 and March 19, 2027, 1,299 RSUs vest evenly on March 12, 2027 and March 12, 2028, and 3,902 RSUs vest evenly on March 12, 2027, March 12, 2028, and March 12, 2029, assuming continued employment.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Coffin Kim

(Last)

(First)

(Middle)

5455 EAST HIGH STREET, SUITE 111

(Street)

PHOENIX

85054

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Sprouts Farmers Market, Inc. [ SFM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP, Chief Forager

3. Date of Earliest Transaction (Month/Day/Year)
03/14/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock, par value $0.001 per share	03/14/2026		A⁽¹⁾		12,950	A	$0	27,878	D
Common Stock, par value $0.001 per share	03/16/2026		S⁽²⁾		3,766	D	$80.8238	24,112⁽³⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. On March 14, 2023, the reporting person was granted performance share awards covering 6,475 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of 2025 performance goals as certified by the Issuer's compensation committee. Following certification of achievement of the performance criteria for fiscal 2025 by the Issuer's compensation committee at the 200% performance level, 12,950 shares vested on March 14, 2026.

2. This transaction was a broker-assisted sale of shares of common stock to satisfy the withholding tax liability incurred upon the vesting of performance share awards, as mandated by the Issuer's election under its equity incentive plan documents, and does not represent a discretionary trade by the reporting person.

3. Includes 17,433 shares of common stock and 6,679 restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. 1,478 restricted stock units will vest evenly over two years on March 19, 2026 and March 19, 2027, 1,299 restricted stock units will vest evenly over two years on March 12, 2027 and March 12, 2028, and 3,902 restricted stock units will vest evenly over three years on March 12, 2027, March 12, 2028 and March 12, 2029. All such vests assume continued employment through the applicable vest date.

Remarks:

	/s/ Brandon F. Lombardi, Attorney-in-Fact for Kim Coffin	03/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR