CEO entity tied to Slide Insurance (SLDE) sells about 998K shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Slide Insurance Holdings, Inc. director and CEO Lucas Bruce reported indirect open-market sales of the company’s common stock by an entity he controls. IIM Holdings II, LLC sold a total of 997,881 shares between May 15–19, 2026 at weighted-average prices in ranges from about $18.75 to $19.27 per share, under a pre-established Rule 10b5-1 trading plan.
After these sales, IIM Holdings II, LLC held 35,156,165 shares of Slide Insurance common stock. Additional indirect holdings include shares held by Bruce’s spouse and through family trusts, and Bruce also reported 1,151,445 shares held directly as of May 15, 2026.
Positive
- None.
Negative
- None.
Insights
Pre-planned insider sales by CEO-linked entity, while large in size, leave substantial holdings intact.
The filing shows IIM Holdings II, LLC, an entity controlled by CEO Lucas Bruce, sold 997,881 shares of Slide Insurance common stock in open-market transactions between May 15–19, 2026. Sale prices ranged roughly from $18.75 to $19.27 per share, based on weighted-average disclosures.
A key detail is that these sales were executed under a Rule 10b5-1 trading plan adopted on November 21, 2025. Such plans are set up in advance, so the timing of trades is less informative about management’s short-term view of the stock.
Following the trades, IIM Holdings II, LLC still held 35,156,165 shares, and Bruce reported additional direct and family-trust holdings. Given the remaining position and the pre-planned nature of the sales, the activity appears routine rather than thesis-changing for Slide Insurance’s equity story.
Insider Trade Summary 10b5-1
Net Seller: 997,881 shares ($18,935,668)
Net Sell
8 txns
Insider
Lucas Bruce
Role
Chief Executive Officer
Sold
997,881 shs ($18.94M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 273,000 | $18.97 | $5.18M |
| Sale | Common Stock | 455,000 | $19.06 | $8.67M |
| Sale | Common Stock | 269,881 | $18.84 | $5.08M |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 35,156,165 shares (Indirect, By IIM Holdings II, LLC);
Common Stock — 1,151,445 shares (Direct, null)
Footnotes (1)
- Sold pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 21, 2025. Represents the weighted average price of the shares sold. The prices of the shares sold pursuant to the transactions ranges from $18.75 to $19.02 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. The securities reported herein are held by IIM Holdings II, LLC, which is an entity controlled by the Reporting Person. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. Represents the weighted average price of the shares sold. The prices of the shares sold pursuant to the transactions ranges from $18.90 to $19.27 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represents the weighted average price of the shares sold. The prices of the shares sold pursuant to the transactions ranges from $18.75 to $19.07 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represent shares of common stock beneficially owned by the Reporting Person's spouse. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. The amount shown reflects the amount owned by the Reporting Person's spouse after the sale of 98,692 shares of common stock between May 15-19, 2026, pursuant to a 10b5-1 trading plan, at prices ranging from $18.75 to $19.27 per share. Represent shares of common stock beneficially owned by the Reporting Person's spouse through Securus Risk Management LLC. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. Represent shares held through the Emma Cloonen Irrevocable Trust, of which the Reporting Person is the trustee. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. Represent shares held through the Ava Cloonen Irrevocable Trust, of which the Reporting Person is the trustee. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose.
Key Figures
Shares sold by IIM Holdings II, LLC: 997,881 shares
Sale price range: $18.75–$19.27 per share
IIM Holdings II, LLC holdings after sales: 35,156,165 shares
+2 more
5 metrics
Shares sold by IIM Holdings II, LLC
997,881 shares
Net open-market sales between May 15–19, 2026
Sale price range
$18.75–$19.27 per share
Weighted-average price ranges from trade footnotes
IIM Holdings II, LLC holdings after sales
35,156,165 shares
Common stock held after May 19, 2026 transaction
Direct holdings by Lucas Bruce
1,151,445 shares
Common stock held directly as of May 15, 2026
Spouse holdings after plan sales
1,183,300 shares
Spouse’s common stock after 98,692 shares sold May 15–19, 2026
Key Terms
Rule 10b5-1 trading plan, weighted average price, beneficial ownership, pecuniary interest, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"Sold pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 21, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"Represents the weighted average price of the shares sold."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial ownership regulatory
"The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein."
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
pecuniary interest financial
"disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein"
Section 16 regulatory
"shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose."
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
FAQ
What insider stock sales did Slide Insurance (SLDE) disclose in this Form 4?
Slide Insurance disclosed that IIM Holdings II, LLC, an entity controlled by CEO Lucas Bruce, sold 997,881 shares of common stock between May 15–19, 2026. The transactions were open-market sales at weighted-average prices generally between $18.75 and $19.27 per share.
Were the SLDE insider stock sales by Lucas Bruce pre-planned under Rule 10b5-1?
Yes. The filing states the shares sold by IIM Holdings II, LLC were pursuant to a Rule 10b5-1 trading plan adopted on November 21, 2025. Such pre-arranged plans automate trade timing and typically indicate routine portfolio management rather than ad hoc trading decisions.