Slide Insurance (SLDE) CEO-linked entity pre-plans 184,817-share sale, retains large stake
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Slide Insurance Holdings, Inc. director and CEO Lucas Bruce reported an indirect open-market sale of common stock by IIM Holdings II, LLC, an entity he controls. The entity sold 184,817 shares at a weighted average price of $18.78 per share under a pre-arranged Rule 10b5-1 trading plan.
After this transaction, IIM Holdings II, LLC held 34,971,348 shares of Slide Insurance common stock. The filing also shows Bruce’s indirect holdings through irrevocable trusts and his spouse, and direct ownership of 1,151,445 shares, with all such positions reported with standard beneficial ownership disclaimers.
Positive
- None.
Negative
- None.
Insights
CEO-linked entity executes pre-planned sale while retaining a large position.
The filing shows an indirect sale of 184,817 Slide Insurance shares at a weighted average of $18.78 by IIM Holdings II, LLC, which is controlled by CEO Lucas Bruce. A footnote states the trades were made under a Rule 10b5-1 trading plan adopted on November 21, 2025, indicating they were pre-scheduled.
Following the sale, IIM Holdings II, LLC still held 34,971,348 shares, and Bruce reports additional direct and indirect holdings via trusts and his spouse. The scale of the remaining position and the pre-planned nature of the sale suggest a routine liquidity event rather than a directional change in exposure, based solely on this filing.
Insider Trade Summary 10b5-1
Net Seller: 184,817 shares ($3,470,863)
Net Sell
6 txns
Insider
Lucas Bruce
Role
Chief Executive Officer
Sold
184,817 shs ($3.47M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 184,817 | $18.78 | $3.47M |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 34,971,348 shares (Indirect, By IIM Holdings II, LLC);
Common Stock — 1,151,445 shares (Direct, null)
Footnotes (1)
- Sold pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 21, 2025. Represents the weighted average price of the shares sold. The prices of the shares sold pursuant to the transactions ranges from $18.75 to $18.84 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. The securities reported herein are held by IIM Holdings II, LLC, which is an entity controlled by the Reporting Person. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. Represent shares of common stock beneficially owned by the Reporting Person's spouse. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. The amount shown reflects the amount owned by the Reporting Person's spouse after the sale of 18,279 shares of common stock on May 20, 2026, pursuant to a 10b5-1 trading plan, at prices ranging from $18.75 to $18.84 per share. Represent shares of common stock beneficially owned by the Reporting Person's spouse through Securus Risk Management LLC. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. Represent shares held through the Emma Cloonen Irrevocable Trust, of which the Reporting Person is the trustee. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. Represent shares held through the Ava Cloonen Irrevocable Trust, of which the Reporting Person is the trustee. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose.
Key Figures
Shares sold by IIM Holdings II, LLC: 184,817 shares
Weighted average sale price: $18.78 per share
Price range of sales: $18.75–$18.84 per share
+5 more
8 metrics
Shares sold by IIM Holdings II, LLC
184,817 shares
Open-market sale of Slide Insurance common stock
Weighted average sale price
$18.78 per share
Sale by IIM Holdings II, LLC on May 20, 2026
Price range of sales
$18.75–$18.84 per share
Individual transaction prices within reported sale
Shares held by IIM Holdings II, LLC after sale
34,971,348 shares
Indirect ownership controlled by CEO after transaction
CEO direct holdings
1,151,445 shares
Common stock held directly by Lucas Bruce
Emma Cloonen Irrevocable Trust holdings
1,925,000 shares
Indirect ownership via trust with Bruce as trustee
Ava Cloonen Irrevocable Trust holdings
1,925,000 shares
Indirect ownership via trust with Bruce as trustee
Spouse sale referenced
18,279 shares
Spouse sale on May 20, 2026 under 10b5-1 plan
Key Terms
Rule 10b5-1 trading plan, weighted average price, beneficial ownership, pecuniary interest, +2 more
6 terms
Rule 10b5-1 trading plan regulatory
"Sold pursuant to a 10b5-1 trading plan adopted by the Reporting Person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"Represents the weighted average price of the shares sold."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial ownership regulatory
"The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
pecuniary interest financial
"disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein"
irrevocable trust financial
"Represent shares held through the Emma Cloonen Irrevocable Trust"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transaction did Slide Insurance (SLDE) report for Lucas Bruce?
Slide Insurance reported that an entity controlled by CEO Lucas Bruce, IIM Holdings II, LLC, sold 184,817 shares of common stock at a weighted average price of $18.78 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan.
Was the Slide Insurance (SLDE) insider sale by Lucas Bruce pre-planned?
Yes. The Form 4 states the sale by IIM Holdings II, LLC was made pursuant to a Rule 10b5-1 trading plan adopted on November 21, 2025. Such plans pre-schedule trades, reducing the significance of short-term market timing decisions.
What Slide Insurance (SLDE) holdings does Lucas Bruce report beyond the IIM Holdings II, LLC stake?
Lucas Bruce reports direct ownership of 1,151,445 Slide Insurance shares and indirect holdings through irrevocable trusts and his spouse. The footnotes clarify he disclaims beneficial ownership beyond his pecuniary interest in these indirect positions.