Slide Insurance (NYSE: SLDE) CEO-linked entity sells 264K shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Slide Insurance Holdings, Inc. director and CEO Lucas Bruce reported indirect open-market sales of company stock by an entity he controls and updated several family-related holdings. IIM Holdings II, LLC, an entity controlled by him, sold 264,317 shares of common stock on May 7 and May 11, 2026 at weighted average prices around $18.76–$18.81 per share, under a Rule 10b5-1 trading plan adopted on November 21, 2025. After these sales, IIM Holdings II, LLC holds 36,154,046 shares of Slide Insurance common stock. The filing also notes that his spouse sold 26,141 shares between May 7–11, 2026 under a separate 10b5-1 plan, with remaining indirect spouse holdings of 1,281,992 shares and 220,000 shares, and that Bruce directly owns 1,151,445 shares plus additional shares held through family irrevocable trusts.
Positive
- None.
Negative
- None.
Insights
Preplanned insider stock sales by entities linked to the CEO look routine relative to his large remaining holdings.
Entities associated with Slide Insurance CEO Lucas Bruce sold 264,317 shares via IIM Holdings II, LLC at prices around $18.8 per share. The transactions were executed under a Rule 10b5-1 trading plan adopted on November 21, 2025, indicating they were pre-scheduled rather than opportunistic.
After these sales, IIM Holdings II, LLC still holds 36,154,046 shares, and Bruce also reports direct ownership of 1,151,445 shares plus additional family trust and spouse holdings. The filing also records a spouse sale of 26,141 shares under a separate 10b5-1 plan. Overall, this appears as ongoing liquidity management with substantial ownership remaining.
Insider Trade Summary 10b5-1
Net Seller: 264,317 shares ($4,967,253)
Net Sell
7 txns
Insider
Lucas Bruce
Role
Chief Executive Officer
Sold
264,317 shs ($4.97M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 91,000 | $18.76 | $1.71M |
| Sale | Common Stock | 173,317 | $18.81 | $3.26M |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 36,154,046 shares (Indirect, By IIM Holdings II, LLC);
Common Stock — 1,151,445 shares (Direct, null)
Footnotes (1)
- Sold pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 21, 2025. Represents the weighted average price of the shares sold. The prices of the shares sold pursuant to the transactions ranges from $18.75 to $18.90 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. The securities reported herein are held by IIM Holdings II, LLC, which is an entity controlled by the Reporting Person. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. Represents the weighted average price of the shares sold. The prices of the shares sold pursuant to the transactions ranges from $18.75 to $18.91 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price. Represent shares of common stock beneficially owned by the Reporting Person's spouse. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. The amount shown reflects the amount owned by the Reporting Person's spouse after the sale of 26,141 shares of common stock between May 7-11, 2026, pursuant to a 10b5-1 trading plan, at prices ranging from $18.75 to $18.91 per share. Represent shares of common stock beneficially owned by the Reporting Person's spouse through Securus Risk Management LLC. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. Represent shares held through the Emma Cloonen Irrevocable Trust, of which the Reporting Person is the trustee. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose. Represent shares held through the Ava Cloonen Irrevocable Trust, of which the Reporting Person is the trustee. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these shares in this report shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose.
Key Figures
Shares sold by IIM Holdings II, LLC: 264,317 shares
Sale price range (IIM Holdings II, LLC): $18.75–$18.91 per share
Remaining IIM Holdings II, LLC holdings: 36,154,046 shares
+5 more
8 metrics
Shares sold by IIM Holdings II, LLC
264,317 shares
Open-market sales on May 7 and 11, 2026
Sale price range (IIM Holdings II, LLC)
$18.75–$18.91 per share
Weighted average prices per footnotes
Remaining IIM Holdings II, LLC holdings
36,154,046 shares
Indirectly reported after May 11, 2026 sale
Spouse shares sold under 10b5-1 plan
26,141 shares
Sales between May 7–11, 2026 at $18.75–$18.91
Spouse remaining holdings
1,281,992 and 220,000 shares
Common stock beneficially owned by spouse after sales
CEO direct holdings
1,151,445 shares
Common stock directly owned by Lucas Bruce
Ava Cloonen Irrevocable Trust holdings
1,925,000 shares
Common stock held in trust associated with CEO
Emma Cloonen Irrevocable Trust holdings
1,925,000 shares
Common stock held in trust associated with CEO
Key Terms
Rule 10b5-1 trading plan, weighted average price, beneficial ownership, pecuniary interest, +2 more
6 terms
Rule 10b5-1 trading plan regulatory
"Sold pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 21, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"Represents the weighted average price of the shares sold."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial ownership regulatory
"The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein."
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
pecuniary interest financial
"disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein"
irrevocable trust financial
"Represent shares held through the Emma Cloonen Irrevocable Trust, of which the Reporting Person is the trustee."
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
Section 16 regulatory
"shall not be deemed an admission of beneficial ownership of all of the reported shares for purposes of Section 16 or for any other purpose."
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
FAQ
What did the Slide Insurance (SLDE) CEO-associated entity sell in this Form 4?
An entity controlled by Slide Insurance CEO Lucas Bruce, IIM Holdings II, LLC, sold 264,317 shares of common stock. The sales occurred on May 7 and May 11, 2026, at weighted average prices around $18.76–$18.81 per share in open-market transactions.
Were the SLDE insider stock sales made under a Rule 10b5-1 trading plan?
Yes. The Form 4 states that shares sold by IIM Holdings II, LLC were pursuant to a Rule 10b5-1 trading plan adopted on November 21, 2025. This indicates the trades were pre-planned rather than timed discretionarily around short-term market developments.
What direct Slide Insurance (SLDE) holdings does CEO Lucas Bruce report after these transactions?
The Form 4 shows Lucas Bruce directly owns 1,151,445 shares of Slide Insurance common stock. In addition, he reports indirect holdings through IIM Holdings II, LLC, his spouse, and family irrevocable trusts, while disclaiming beneficial ownership beyond his pecuniary interest.