Simply Good Foods (SMPL) director adds 10,000 shares in open-market buy

Rhea-AI Filing Summary

Simply Good Foods Co director Clayton C. Daley Jr. bought 10,000 shares of Common Stock in an open-market purchase at a weighted average price of $11.78 per share. After this transaction, he directly holds 111,743 shares, indicating a routine increase in his personal stake.

Insider Trade Summary

Net Buyer: 10,000 shares ($117,782)

Net Buy 1 txn

Insider DALEY CLAYTON C JR

Role null

Bought 10,000 shs ($118K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	10,000	$11.7782	$118K

Holdings After Transaction: Common Stock — 111,743 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares purchased: 10,000 shares Weighted average purchase price: $11.7782 per share Holdings after transaction: 111,743 shares +1 more

4 metrics

Shares purchased 10,000 shares Open-market purchase of Common Stock

Weighted average purchase price $11.7782 per share Price for 10,000-share buy

Holdings after transaction 111,743 shares Director’s direct ownership following purchase

Purchase price range $11.58–$11.82 per share Range of individual trade prices in the buy

Key Terms

open-market purchase, weighted average price, Common Stock, Form 4

4 terms

open-market purchase financial

"transaction_action: "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Common Stock financial

"security_title: "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

DALEY CLAYTON C JR

(Last) (First) (Middle)

1225 17TH STREET, SUITE 1000

(Street)

DENVER COLORADO 80202

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Simply Good Foods Co [ SMPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/14/2026		P		10,000	A	$11.7782(1)	111,743	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. The shares were purchased in multiple transactions at prices ranging from $11.58 to $11.82, inclusive. The reporting person undertakes to provide to the issuer, any stockholder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Timothy R. Kraft, as Attorney-in-Fact for Clayton C. Daley, Jr.	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did SMPL director Clayton C. Daley Jr. report?

Clayton C. Daley Jr., a director of Simply Good Foods Co (SMPL), reported buying 10,000 shares of Common Stock. The shares were acquired in an open-market purchase, increasing his direct holdings to 111,743 shares after the transaction.

At what price did the SMPL director buy the 10,000 shares?

The 10,000 SMPL shares were bought at a weighted average price of $11.78 per share. Individual trades occurred in multiple transactions at prices ranging from $11.58 to $11.82, according to the filing footnote.

How many Simply Good Foods (SMPL) shares does the director own after this trade?

After the reported purchase, the director directly owns 111,743 shares of Simply Good Foods Co Common Stock. This figure reflects his total direct holdings immediately following the 10,000-share open-market acquisition.

Was the SMPL director’s transaction an open-market purchase or another type?

The SMPL director’s transaction was an open-market purchase of Common Stock. The Form 4 identifies the transaction with code “P” and describes it as a purchase in the open market or a private transaction.

What price range did the SMPL share purchases cover in this Form 4?

The SMPL purchases were executed across multiple trades with prices between $11.58 and $11.82 per share. The reported $11.78 figure is a weighted average of all transactions within that price range.

Does the Form 4 show any SMPL share sales by the director?

No, the Form 4 only reports a net purchase of 10,000 SMPL shares. The transaction summary shows one buy transaction and no sales, gifts, tax-withholding dispositions, or derivative exercises in this filing.