Sonos Inc (SONO) director sells 39,710 shares after exercising stock options

Rhea-AI Filing Summary

Sonos Inc director Julius Genachowski exercised expiring stock options covering a total of 39,710 shares of common stock at an exercise price of $13.56 per share on July 28–29, 2026. He then sold the 39,710 shares in two equal blocks at $16.50 and $17.00 per share under a pre-planned Rule 10b5-1 trading plan adopted on November 20, 2025. As of July 28, 2026, associated trusts held 1,550 and 92,484 Sonos common shares indirectly.

Insider Trade Summary 10b5-1

Exercise and Sale: 39,710 shares ($127K approx. pre-tax spread)

Exercise and Sale 8 txns

Insider GENACHOWSKI JULIUS

Role Director

Sold 39,710 shs ($665K)

Approx. gross sale proceeds $665K

Approx. exercise cost $538K

Approx. pre-tax spread $127K

Type	Security	Shares	Price	Value
Exercise	Director Stock Option (Right to Buy) F1, F2	19,855	$0.00	$0.00
Exercise	Common Stock F1	19,855	$13.56	$269K
Sale	Common Stock F1	19,855	$17.00	$338K
Exercise	Director Stock Option (Right to Buy) F1, F2	19,855	$0.00	$0.00
Exercise	Common Stock F1	19,855	$13.56	$269K
Sale	Common Stock F1	19,855	$16.50	$328K
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--

Holdings After Transaction: Director Stock Option (Right to Buy) — 0 shares (Direct); Common Stock — 53,775 shares (Direct); Common Stock — 1,550 shares (Indirect, By Trust 1); Common Stock — 92,484 shares (Indirect, By Trust 2)

Footnotes (2)

1. F1. These exercise and sales of expiring options were effected pursuant to a Rule 10b5-1 trading plan. The pre-planned trading plan was adopted by the Reporting Person for the orderly disposition of expiring options on November 20, 2025.
2. F2. The stock option is fully vested.

Key Figures

Options exercised: 39,710 shares Exercise price: $13.56 per share Shares sold: 39,710 shares +4 more

7 metrics

Options exercised 39,710 shares Total shares underlying options exercised on July 28–29, 2026

Exercise price $13.56 per share Exercise price of director stock options converted to common stock

Shares sold 39,710 shares Total Sonos common shares sold following the option exercises

Sale price 28 July 2026 $16.50 per share Price for 19,855 Sonos common shares sold on July 28, 2026

Sale price 29 July 2026 $17.00 per share Price for 19,855 Sonos common shares sold on July 29, 2026

Trust 1 holdings 1,550 shares Indirect Sonos common stock held By Trust 1 as of July 28, 2026

Trust 2 holdings 92,484 shares Indirect Sonos common stock held By Trust 2 as of July 28, 2026

Key Terms

Rule 10b5-1 trading plan, Director Stock Option (Right to Buy), Exercise or conversion of derivative security

3 terms

Rule 10b5-1 trading plan regulatory

"These exercise and sales of expiring options were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Director Stock Option (Right to Buy) financial

"security_title: Director Stock Option (Right to Buy)"

Exercise or conversion of derivative security financial

"transaction_code_description: Exercise or conversion of derivative security"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/30/2026 - 04:22 PM Accepted by SEC EDGAR 07/30/2026 - 04:22 PM Learn about SEC filing dates

FAQ

What insider transactions did Sonos (SONO) disclose for Julius Genachowski?

Sonos reported that director Julius Genachowski exercised options for 39,710 shares of common stock at $13.56 per share and sold all 39,710 shares in two equal tranches at $16.50 and $17.00 per share on July 28–29, 2026.

Were Julius Genachowski’s Sonos (SONO) stock sales made under a Rule 10b5-1 plan?

Yes. The filing states these option exercises and related sales were effected under a Rule 10b5-1 trading plan. The pre-planned disposition plan for expiring options was adopted on November 20, 2025, indicating the trades were scheduled in advance.

What prices were involved in Julius Genachowski’s Sonos (SONO) option exercise and share sales?

Genachowski exercised options at an exercise price of $13.56 per share. He then sold 19,855 shares at $16.50 per share on July 28, 2026, and another 19,855 shares at $17.00 per share on July 29, 2026.

How many Sonos (SONO) shares did Julius Genachowski sell in this Form 4?

The Form 4 shows total sales of 39,710 Sonos common shares. These sales came in two blocks of 19,855 shares each, corresponding to shares acquired through the exercise of previously granted director stock options.

What Sonos (SONO) holdings are reported for trusts associated with Julius Genachowski?

The filing lists indirect holdings of Sonos common stock by associated trusts: 1,550 shares held “By Trust 1” and 92,484 shares held “By Trust 2” as of July 28, 2026, reflecting positions separate from the exercised and sold option shares.

What type of derivative security did Julius Genachowski exercise at Sonos (SONO)?

Genachowski exercised Director Stock Options (Right to Buy), converting them into Sonos common stock. The options were fully vested, had an exercise price of $13.56 per share, and were approaching their stated expiration date of November 14, 2026.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

GENACHOWSKI JULIUS

(Last) (First) (Middle)

C/O SONOS, INC.

301 COROMAR DRIVE

(Street)

SANTA BARBARA CALIFORNIA 93117

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Sonos Inc [ SONO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/28/2026		M(1)		19,855	A	$13.56	73,630	D
Common Stock	07/28/2026		S(1)		19,855	D	$16.5	53,775	D
Common Stock	07/29/2026		M(1)		19,855	A	$13.56	73,630	D
Common Stock	07/29/2026		S(1)		19,855	D	$17	53,775	D
Common Stock								1,550	I	By Trust 1
Common Stock								92,484	I	By Trust 2

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Director Stock Option (Right to Buy)	$13.56	07/28/2026		M(1)			19,855	(2)	11/14/2026	Common Stock	19,855	$0	19,855	D
Director Stock Option (Right to Buy)	$13.56	07/29/2026		M(1)			19,855	(2)	11/14/2026	Common Stock	19,855	$0	0	D

Explanation of Responses:

1. These exercise and sales of expiring options were effected pursuant to a Rule 10b5-1 trading plan. The pre-planned trading plan was adopted by the Reporting Person for the orderly disposition of expiring options on November 20, 2025.

2. The stock option is fully vested.

	/s/ Rebecca Schuster by power of attorney	07/30/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)