UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of October 2026
Commission File Number: 001-40799
SPORTRADAR GROUP AG
(Translation of registrant’s name into English)
Feldlistrasse 2
CH-9000 St. Gallen
Switzerland
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.
Form
20-F x Form
40-F ¨
EXPLANATORY NOTE
On October 6,
2026, Sportradar AG, a subsidiary of Sportradar Group AG (the “Company”), entered into a purchase and sale agreement
(the “Agreement”) with Teamworks Innovations, Inc. (the “Purchaser”)
for the sale of 100% of the issued and outstanding equity interests of Atrium Sports Inc., the operator of the Company’s
Synergy Sports coaching and scouting business.
Under the terms of the Agreement, the Purchaser
will pay a cash purchase price of $170 million (subject to certain purchase price adjustments as set forth in the Agreement). The transaction
is currently expected to close in the fourth quarter of 2026, subject to the satisfaction of customary closing conditions. The Agreement
contains customary representations, warranties, covenants and indemnification provisions.
On October 7, 2026, the Company issued the press
release announcing the entry into the Agreement. A copy of the press release is furnished as Exhibit 99.1 herewith.
This Report on Form 6-K other than Exhibit
99.1 is hereby incorporated by reference into the Company’s Registration Statements on Form S-8 (File No. 333-259885) and Form
F-3 (File No. 333-286679), including any prospectuses forming a part of such Registration Statements, and to be a part thereof from
the date on which this report is filed, to the extent not superseded by documents or reports subsequently filed or furnished.
Safe Harbor for Forward-Looking Statements
Certain statements in this Report
on Form 6-K may constitute “forward-looking” statements and information within the meaning of Section 27A of the Securities
Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995 that relate to our current expectations and views of future events, including, without limitation,
statements regarding the expected closing of the sale transaction of Atrium Sports, Inc. In some cases, these forward-looking statements
can be identified by words or phrases such as “may,” “might,” “will,” “could,” “would,”
“should,” “expect,” “plan,” “anticipate,” “intend,” “seek,” “believe,”
“estimate,” “predict,” “potential,” “projects”, “continue,” “contemplate,”
“confident,” “possible” or similar words. These forward-looking statements are subject to risks, uncertainties
and assumptions, some of which are beyond our control. In addition, these forward-looking statements reflect our current views with respect
to future events and are not a guarantee of future performance. Actual outcomes may differ materially from the information contained
in the forward-looking statements as a result of a number of factors, including, without limitation, the following: economic downturns
and political and market conditions beyond our control, including uncertainty and instability resulting from catastrophic events such
as acts of war or terrorism and foreign exchange rate fluctuations; dependence on our strategic relationships with our sports league
partners; effect of social responsibility concerns and public opinion on responsible gaming, gambling by minors, match-fixing or other
illegal gambling schemes on our reputation; potential adverse changes in public and consumer tastes and preferences and industry trends;
potential changes in competitive landscape, including new market entrants or disintermediation; potential inability to anticipate and
adopt new technology and products; potential errors, failures or bugs in our products; inability to protect our systems and data from
continually evolving cybersecurity risks, security breaches or other technological risks; potential interruptions and failures in our
systems or infrastructure; our ability to comply with governmental laws, rules, regulations, and other legal obligations, related to
data privacy, protection and security; ability to comply with the variety of unsettled and developing U.S. and foreign laws on sports
betting; risks associated with artificial intelligence and machine-learning technologies; failure to recruit, retain and develop qualified
personnel; changes in the legal and regulatory status of real money gambling and betting legislation on us and our customers; our inability
to maintain or obtain regulatory compliance in the jurisdictions in which we conduct our business; our ability to obtain, maintain, protect,
enforce and defend our intellectual property rights; our ability to obtain and maintain sufficient data rights from major sports leagues,
including exclusive rights; our ability to successfully remediate any material weaknesses identified in our internal control over financial
reporting; seasonality and volatility; difficulties in our ability to evaluate, complete and integrate acquisitions successfully; inability
to secure additional financing in a timely manner, or at all, to meet our long-term future capital needs; publication of research reports,
including by short sellers, or speculation in the press or the investment community, about us; and other risk factors set forth in the
section titled “Risk Factors” in our Annual Report on Form 20-F for the fiscal year ended December 31, 2025, and other documents
filed with or furnished to the SEC, accessible on the SEC’s website at www.sec.gov and on our website at https://investors.sportradar.com.
These statements reflect management’s current expectations regarding future events and operating performance and speak only as
of the date of this press release. One should not put undue reliance on any forward-looking statements. Although we believe that the
expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity,
performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Except as required
by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information,
future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
Exhibit
No. |
|
Description |
| 99.1 |
|
Press Release of Sportradar Group AG, dated October 7, 2026. |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Date: October 7, 2026
| |
SPORTRADAR GROUP AG |
| |
|
| |
By: |
/s/ Michael C. Miller |
| |
Name: Michael C. Miller |
| |
Title: Chief Legal Officer |
Exhibit 99.1
Sportradar Announces Agreement for the Divestiture
of Coaching and Scouting Business of Synergy Sports to Teamworks Innovations
Transaction streamlines business and sharpens
focus on core betting, gaming, and media priorities
ST. GALLEN, Switzerland, October 7, 2026 -- Sportradar
Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, today
announced that it has entered into a definitive agreement to sell Atrium Sports, the coaching and scouting business of Synergy Sports,
to Teamworks Innovations, Inc. for US $170 million in cash. This transaction represents an accretive double-digit EBITDA multiple
relative to Sportradar’s market valuation.
Sportradar will retain certain technology assets, capabilities, and
revenue that underpin its core offerings and is already integrated into its business, including automated video production cameras, automated
graphics solutions, certain computer vision capabilities, and competition management products.
Carsten Koerl, Chief Executive Officer of Sportradar, said: “This
transaction optimizes and streamlines our business as we focus on our core betting, gaming, and media priorities, while enabling us to
retain key technology assets and capabilities that will support growth and innovation. The proceeds will further strengthen our balance
sheet and support capital allocation priorities. Synergy is a leading team-side analytics platform for baseball and basketball and this
transaction positions the business for its next phase under an industry leader focused on serving teams and athletes. We will work closely
with Teamworks to ensure a seamless transition for our clients, partners and employees.”
The transaction is currently expected to close in the fourth quarter
of 2026, subject to satisfaction of customary closing conditions.
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading
global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports
media and betting/gaming industries, Sportradar provides betting and iGaming operators, media and technology companies, prediction market
partners and sports federations with a best-in-class range of solutions to help grow their businesses. Trusted by the world’s leading
global sports organizations including the ATP, NBA and WNBA, NHL, MLB, MLS, PGA TOUR, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga,
and global clients including Flutter, DraftKings, Google, Microsoft, Kalshi and Polymarket, Sportradar covers more than a million events
annually across all major sports. Sportradar is not just redefining the sports fan experience, it also safeguards sports through its
Integrity Services division and advocates for an integrity-driven environment for all involved. For more information about Sportradar,
please visit www.sportradar.com
Contact:
Media
Sandra Lee sandra.lee@sportradar.com
Investors
Jim Bombassei j.bombassei@sportradar.com
Certain statements in this press release may constitute “forward-looking”
statements and information within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the
Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995
that relate to our current expectations and views of future events, including, without limitation, statements regarding the expected
closing of the sale transaction of Atrium Sports, Inc. In some cases, these forward-looking statements can be identified by words
or phrases such as “may,” “might,” “will,” “could,” “would,” “should,”
“expect,” “plan,” “anticipate,” “intend,” “seek,” “believe,”
“estimate,” “predict,” “potential,” “projects”, “continue,” “contemplate,”
“confident,” “possible” or similar words. These forward-looking statements are subject to risks, uncertainties
and assumptions, some of which are beyond our control. In addition, these forward-looking statements reflect our current views with respect
to future events and are not a guarantee of future performance. Actual outcomes may differ materially from the information contained
in the forward-looking statements as a result of a number of factors, including, without limitation, the following: economic downturns
and political and market conditions beyond our control, including uncertainty and instability resulting from catastrophic events such
as acts of war or terrorism and foreign exchange rate fluctuations; dependence on our strategic relationships with our sports league
partners; effect of social responsibility concerns and public opinion on responsible gaming, gambling by minors, match-fixing or other
illegal gambling schemes on our reputation; potential adverse changes in public and consumer tastes and preferences and industry trends;
potential changes in competitive landscape, including new market entrants or disintermediation; potential inability to anticipate and
adopt new technology and products; potential errors, failures or bugs in our products; inability to protect our systems and data from
continually evolving cybersecurity risks, security breaches or other technological risks; potential interruptions and failures in our
systems or infrastructure; our ability to comply with governmental laws, rules, regulations, and other legal obligations, related to
data privacy, protection and security; ability to comply with the variety of unsettled and developing U.S. and foreign laws on sports
betting; risks associated with artificial intelligence and machine-learning technologies; failure to recruit, retain and develop qualified
personnel; changes in the legal and regulatory status of real money gambling and betting legislation on us and our customers; our inability
to maintain or obtain regulatory compliance in the jurisdictions in which we conduct our business; our ability to obtain, maintain, protect,
enforce and defend our intellectual property rights; our ability to obtain and maintain sufficient data rights from major sports leagues,
including exclusive rights; our ability to successfully remediate any material weaknesses identified in our internal control over financial
reporting; seasonality and volatility; difficulties in our ability to evaluate, complete and integrate acquisitions successfully; inability
to secure additional financing in a timely manner, or at all, to meet our long-term future capital needs; publication of research reports,
including by short sellers, or speculation in the press or the investment community, about us; and other risk factors set forth in the
section titled “Risk Factors” in our Annual Report on Form 20-F for the fiscal year ended December 31, 2025, and
other documents filed with or furnished to the SEC, accessible on the SEC’s website at www.sec.gov and on our website at
https://investors.sportradar.com. These statements reflect management’s current expectations regarding future events and
operating performance and speak only as of the date of this press release. One should not put undue reliance on any forward-looking statements.
Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future
results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or
will occur. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether
as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence
of unanticipated events.
