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[Form 4] System1, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

System1, Inc. (SST) reported an insider equity transaction tied to restricted stock vesting. On 10/28/2025, the issuer withheld 235 shares of Class A Common Stock at $6.18 per share (Transaction Code F) to satisfy the reporting person’s tax withholding obligation upon vesting of previously granted RSUs. Following this tax withholding, the reporting person beneficially owns 66,831 shares.

The holdings include 44,239 unvested RSUs. The reporting person is an officer of the company (Chief Ad Operations Officer).

Positive
  • None.
Negative
  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Coppola Brian

(Last) (First) (Middle)
4235 REDWOOD AVE

(Street)
LOS ANGELES CA 90066

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
System1, Inc. [ SST ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Ad Operations Officer
3. Date of Earliest Transaction (Month/Day/Year)
10/28/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 10/28/2025 F 235(1) D $6.18 66,831(2) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Upon the vesting of 469 restricted stock units ("RSUs") previously granted to the reporting person, the Company withheld 235 shares to cover the reporting person's tax withholding obligation with respect to the vesting of such RSUs.
2. Includes 44,239 unvested RSUs.
Remarks:
/s/ Daniel Weinrot, Attorney-in-Fact for Brian Coppola 10/30/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did System1 (SST) disclose in this Form 4?

The issuer withheld 235 shares at $6.18 to cover taxes upon RSU vesting on 10/28/2025 (Code F).

What is Transaction Code F on a Form 4?

Code F indicates shares were withheld by the issuer to pay the insider’s tax liability due to an equity award vesting.

How many shares does the reporting person own after the transaction?

Beneficial ownership is 66,831 shares following the withholding transaction.

How many unvested RSUs are included in the holdings?

Holdings include 44,239 unvested RSUs.

What role does the reporting person have at System1 (SST)?

The reporting person is an Officer, serving as Chief Ad Operations Officer.

Was this an open-market sale?

No. The shares were withheld by the company to cover taxes on RSU vesting (Code F).
System1, Inc.

NYSE:SST

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36.41M
3.31M
64.44%
40.33%
2.72%
Specialty Business Services
Services-computer Programming, Data Processing, Etc.
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United States
MARINA DEL REY