Brand House Collective (TBHC) CEO has 7,413 shares withheld for taxes

Rhea-AI Filing Summary

Brand House Collective, Inc. President and CEO Amy Ervin Sullivan reported an automatic share withholding related to equity compensation. On February 4, 2026, 7,413 shares of common stock were withheld at $1.12 per share to cover taxes on 25,000 restricted stock units that vested that day, with the remaining vested shares retained. Following this transaction, she directly beneficially owns 612,191 shares of Brand House Collective common stock.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Sullivan Amy Ervin

Role President, CEO

Type	Security	Shares	Price	Value
Tax Withholding	Common Stock	7,413	$1.12	$8K

Holdings After Transaction: Common Stock — 612,191 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sullivan Amy Ervin

(Last) (First) (Middle)

C/O TBHC, 5310 MARYLAND WAY

(Street)

BRENTWOOD TN 37027

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BRAND HOUSE COLLECTIVE, INC. [ TBHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President, CEO

3. Date of Earliest Transaction (Month/Day/Year)
02/04/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	02/04/2026		F		7,413(1)	D	$1.12	612,191	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents shares withheld to satisfy the reporting person's tax withholding obligation with respect to the 25,000 restricted stock units that vested on February 4, 2026. The reporting person retained the remaining shares.

	/s/ Michael W. Sheridan, Attorney-in-Fact for Amy E. Sullivan	02/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did TBHC President and CEO Amy Ervin Sullivan report?

Amy Ervin Sullivan reported an automatic tax withholding transaction. On February 4, 2026, 7,413 Brand House Collective common shares were withheld at $1.12 per share to satisfy taxes on 25,000 vested restricted stock units, with the remaining vested shares retained.

How many TBHC shares were withheld for taxes in this Form 4 filing?

The filing shows 7,413 Brand House Collective common shares withheld. These shares were used to satisfy Amy Ervin Sullivan’s tax withholding obligation triggered by the vesting of 25,000 restricted stock units on February 4, 2026, rather than being sold in an open-market transaction.

How many TBHC shares does Amy Ervin Sullivan own after this transaction?

After the reported transaction, Amy Ervin Sullivan directly beneficially owns 612,191 Brand House Collective common shares. This figure reflects her holdings following the 7,413-share tax withholding related to the vesting of 25,000 restricted stock units on February 4, 2026.

What does transaction code F mean in the TBHC Form 4 filing?

Transaction code F indicates tax-related share withholding. In this case, 7,413 Brand House Collective common shares were withheld to satisfy Amy Ervin Sullivan’s tax obligation associated with 25,000 restricted stock units that vested on February 4, 2026, with remaining vested shares retained.

Were any derivative securities reported in this TBHC Form 4?

No derivative securities transactions were reported. The Form 4’s detailed line item covers only non-derivative Brand House Collective common stock, documenting the 7,413-share tax withholding tied to the vesting of 25,000 restricted stock units on February 4, 2026.