[Form 4] Taboola.com Ltd. Insider Trading Activity

Rhea-AI Filing Summary

Taboola.com Ltd. Form 4 summary: Apollo-related reporting persons disclosed a transaction on 09/29/2025 in which 158,456 non-voting ordinary shares were sold at $3.54 per share. After the reported sale, the filing shows 30,401,133 non-voting ordinary shares and 39,525,691 ordinary shares beneficially owned indirectly by the reporting persons. The filing states the sales were between the issuer and College Top Holdings, Inc. under the issuer's share repurchase program and were intended to prevent the reporting persons' ownership from reaching 25% or more. The form is signed and dated 10/01/2025.

Positive

• Disclosure of the sale is timely and filed on Form 4 with signature dated 10/01/2025
• Sales performed under the issuer's repurchase program, per the filing, indicating coordination with the company rather than an unsolicited market sale
• Explicit intent stated to keep reporting persons' ownership from reaching 25% or more

Negative

• Reported disposition of 158,456 non-voting ordinary shares reduces the reporting persons' holdings
• Large indirect holdings remain: 30,401,133 non-voting ordinary shares and 39,525,691 ordinary shares are still beneficially owned indirectly

Insights

Financial Analyst

TL;DR: Insiders sold a modest number of shares under a repurchase arrangement; ownership remains substantial but below 25%.

The Form 4 reports a single disclosed sale of 158,456 non-voting ordinary shares at $3.54 on 09/29/2025, with beneficial indirect ownership totals of 30,401,133 and 39,525,691 shares for different share classes following the transaction. The filing explicitly states the sales occurred between Taboola and College Top Holdings, Inc. as part of the company's repurchase program to prevent the reporting persons' ownership from reaching 25% or more. From an investor perspective, this is a controlled, program-driven disposal rather than a market-driven divestiture, suggesting administrative intent rather than a fundamental change in conviction.

Corporate Governance Expert

TL;DR: The transaction appears compliant and intended to manage regulatory ownership thresholds through the issuer's repurchase program.

The filing names multiple Apollo entities as reporting persons and marks them as directors and 10% owners. The explanation clarifies the disposals were coordinated with the issuer under a repurchase program to ensure reporting persons' ownership remains below the 25% threshold. The Form 4 includes the required signature information and references exhibits for further detail. Governance-wise, the disclosure addresses ownership-limit concerns and documents the arm's-length structure of the repurchase-related sales.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/29/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Non-Voting Ordinary Shares, No Par Value	09/29/2025		J(1)		158,456	D	$3.54	30,401,133	I	See Footnote(2)
Ordinary Shares, No Par Value								39,525,691	I	See Footnote(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management Holdings, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 41ST FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. The reported sales are between the Issuer and College Top Holdings, Inc., as part of the Issuer's share repurchase program and are intended to keep the Reporting Persons' ownership of Taboola's outstanding shares from reaching 25% or more. See Exhibit 99.1 for more information.

2. See Exhibit 99.1.

	see signatures attached as Exhibit 99.2	10/01/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Apollo report in the Taboola (TBLA) Form 4?

The filing reports a sale of 158,456 non-voting ordinary shares on 09/29/2025 at $3.54 per share.

Why were the shares sold according to the Form 4 for TBLA?

The filing states the sales were between the issuer and College Top Holdings, Inc. as part of the issuer's share repurchase program to prevent ownership from reaching 25% or more.

How many Taboola shares do the reporting persons beneficially own after the transaction?

The Form 4 shows 30,401,133 non-voting ordinary shares and 39,525,691 ordinary shares beneficially owned indirectly after the reported transaction.

When was the Form 4 signed for the TBLA filing?

The signature date shown in the filing is 10/01/2025.

Which reporting entities filed the Form 4 for Taboola (TBLA)?

The filing lists Apollo Management Holdings GP, LLC, Apollo Management GP, LLC, and Apollo Management Holdings, L.P. as reporting persons.

Is there further detail referenced in the filing for these transactions?

Yes, the filing refers to Exhibit 99.1 for more information and notes signatures attached as Exhibit 99.2.