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TRU Insider Filing: EVP & CFO 5,437 Shares Withheld at $88.67

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

TransUnion insider filing: Todd M. Cello, EVP & CFO of TransUnion (TRU), reported a disposition of 5,437 shares of common stock on 08/28/2025 at a price of $88.67 per share. The filing states these shares were withheld by the company to satisfy the tax liability arising from the vesting of restricted stock units granted on February 28, 2023 and February 28, 2024. Following the withholding, Cello beneficially owned 91,657 shares. The Form 4 was signed by a power of attorney on 08/29/2025.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Routine tax-withholding disposition by a senior executive; not an indicator of broader insider selling.

The report documents a common administrative transaction where restricted stock units vested and the company withheld shares to cover tax obligations. The amount—5,437 shares at $88.67—reduces the reporting persons holdings to 91,657 shares. This is a standard practice for compensatory equity and does not reflect an open-market sale or change in control. Documentation appears complete and properly executed by power of attorney.

TL;DR: Non-market disposition for tax purposes; limited investor impact.

The transaction code indicates shares were withheld to satisfy taxes on vested RSUs from 2023 and 2024 grants. The per-share price on the Form 4 is $88.67, consistent with a withholding calculation rather than a voluntary sale. Because shares were not sold on the open market, there is minimal signaling to investors. The filing provides clear quantities and post-transaction beneficial ownership, meeting disclosure requirements.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Cello Todd M

(Last) (First) (Middle)
C/O TRANSUNION
555 WEST ADAMS STREET

(Street)
CHICAGO IL 60661

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
TransUnion [ TRU ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP & CFO
3. Date of Earliest Transaction (Month/Day/Year)
08/28/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/28/2025 F(1) 5,437 D $88.67 91,657 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Reflects shares of Common Stock withheld by the Company in payment of tax liability incident to the vesting of restricted stock units granted on February 28, 2023 and February 28, 2024.
Remarks:
/s/ Rachel Mantz, by power of attorney 08/29/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did TransUnion insider Todd M. Cello report in the Form 4 (TRU)?

The Form 4 reports a disposition of 5,437 shares on 08/28/2025 at $88.67 per share, withheld to satisfy taxes on vested RSUs.

Why were shares disposed of according to the Form 4 for TRU?

The filing states shares were withheld by the company to pay the tax liability from the vesting of restricted stock units granted on 02/28/2023 and 02/28/2024.

How many TRU shares does Todd M. Cello own after the transaction?

Following the withholding, Cello beneficially owned 91,657 shares according to the Form 4.

When was the Form 4 signed and by whom?

The Form 4 was signed by /s/ Rachel Mantz, by power of attorney on 08/29/2025.

Does this Form 4 report an open-market sale of TRU shares?

No. The disposition reflects company withholding to satisfy taxes on vested RSUs, not an open-market sale.
TransUnion

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