Juniper Research Names TransUnion Gold Winner in Best Branded Call Solution in Telco Innovation Category

Rhea-AI Summary

TransUnion (NYSE: TRU) was named a 2026 Future Digital Awards Gold Winner for Best Branded Call Solution in the Telco Innovation category by Juniper Research.

TransUnion highlighted its Branded Call Display, STIR/SHAKEN authentication, and customer results including a 25% and a 137% increase in answer rates reported by customer Newzip.

Positive

• Juniper Research Gold award for Best Branded Call Solution (2026)
• Branded Call Display uses verified name, logo, and call reason
• STIR/SHAKEN end-to-end authentication to reduce spoofing risk
• Customer results: Newzip reported a 25% increase in answer rates for pre-approved customers
• Customer results: Newzip reported ~137% increase in answer rates for earlier-funnel customers

Negative

• None.

News Market Reaction

-1.05%

1 alert

-1.05% News Effect

On the day this news was published, TRU declined 1.05%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Answer rate lift (pre-approved): 25% increase Answer rate lift (early funnel): 137% increase Award year: 2026 +1 more

4 metrics

Answer rate lift (pre-approved) 25% increase Newzip answer rates with pre-approved customers after Branded Call Display

Answer rate lift (early funnel) 137% increase Newzip answer rates with earlier funnel customers after Branded Call Display

Award year 2026 Future Digital Awards Gold Winner recognition year

Prior honors year 2025 List of additional Branded Call Display awards in 2025

Market Reality Check

Price: $80.68 Vol: Volume 2,379,562 is 28% a...

normal vol

$80.68 Last Close

Volume Volume 2,379,562 is 28% above the 20-day average, indicating elevated trading interest. normal

Technical Shares at $82.03 are trading below the 200-day MA of $85.70, signaling a pre-existing softer trend.

Peers on Argus

While TRU was down 3.52%, major data/market structure peers also traded lower: F...

1 Down

While TRU was down 3.52%, major data/market structure peers also traded lower: FDS -5.79%, MORN -3.54%, MSCI -1.82%, CBOE -0.63%, NDAQ -0.39%. Scanner data, however, flagged only MSCI in momentum, so this appears more stock-specific than a confirmed sector-wide move.

Common Catalyst One peer, MSCI, reported quarterly and full-year 2025 earnings, providing a broader information-services backdrop.

Historical Context

5 past events · Latest: Jan 15 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 15	Gig economy report	Neutral	-0.3%	Research highlighted identity and fraud risks in gig worker platforms.
Jan 14	AI data partnership	Positive	+1.8%	Actable partnership improved predictive modeling and reduced false positives.
Jan 13	Earnings date notice	Neutral	-1.3%	Announced Q4 2025 earnings release and conference call schedule.
Jan 08	Mortgage pricing update	Positive	+4.0%	Launched 2026 mortgage pricing aimed at lowering costs for homebuyers.
Jan 05	Executive appointment	Positive	+4.3%	Named new EVP to lead Global Consumer Solutions and TruEmpower strategy.

Pattern Detected

Recent TRU headlines generally saw modest, directionally consistent price moves, with positive strategic or leadership news often followed by small gains and neutral reports seeing limited impact.

Recent Company History

Over the past month, TransUnion has released a mix of product, research, and leadership news. On Jan 5, an executive appointment drew a 4.34% gain, and new mortgage pricing on Jan 8 coincided with a 4% rise. An AI-focused partnership on Jan 14 led to a 1.83% increase. More neutral items—like an earnings date on Feb 12, 2026 and a gig-economy fraud report—saw mild declines. Today’s award recognition fits the pattern of brand- and product-focused updates.

Market Pulse Summary

This announcement highlights external validation of TransUnion’s Branded Call Display, including mea...

Analysis

This announcement highlights external validation of TransUnion’s Branded Call Display, including measurable lifts in answer rates of 25% and 137% for different customer segments. It follows a series of recent product, partnership, and leadership updates that have modestly influenced trading. Investors may watch how such awards translate into adoption, revenue contribution within communications solutions, and any commentary on this product’s role during the forthcoming earnings release and broader strategic updates.

Key Terms

stir/shaken, iot

2 terms

stir/shaken technical

"TransUnion verifies calls with end-to-end STIR/SHAKEN call authentication..."

STIR/Shaken is a technology used to verify the legitimacy of phone calls, helping to prevent fake or malicious calls from reaching consumers. Think of it like a security badge for phone calls, ensuring that the caller is who they claim to be. This matters to investors because it enhances trust in communication systems, reducing scams and improving the reliability of phone-based services.

iot technical

"research, data, and forecasting across the fintech, telecoms and IoT sectors."

The Internet of Things (IoT) describes a network of everyday devices—such as appliances, vehicles, and equipment—that are connected to the internet and can share data automatically. For investors, IoT represents a growing trend that can drive efficiency and innovation across many industries, potentially creating new opportunities for growth and value. Its expansion influences how companies operate and compete in a digitally connected world.

AI-generated analysis. Not financial advice.

Recognition in the 2026 Future Digital Awards reflects excellence in telco innovation

CHICAGO, Jan. 28, 2026 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) has been named a 2026 Future Digital Awards Gold Winner for Best Branded Call Solution in the Telco Innovation Awards Category, presented by Juniper Research. 

The award celebrates the industry’s most forward-thinking companies in roaming, messaging, networks and/or fraud prevention. Juniper Research is a global tech strategist firm providing research, data, and forecasting across the fintech, telecoms and IoT sectors. 

“The explosive growth of branded calling across the world is a clear indicator it works when it comes to helping businesses enhance outreach and protect themselves and consumers from fraud,” said James Garvert, senior vice president, TransUnion Communications Solutions. “We’re honored to receive this award, and proud to be part of the solution when it comes to restoring trust in the phone.” 

TransUnion’s Branded Call Display allows businesses to establish trust with their customers by showing a verified name, logo, and reason for call. In addition, TransUnion verifies calls with end-to-end STIR/SHAKEN call authentication to help ensure they are legitimate and not spoofed. 

TransUnion customer Newzip saw significant improvements to customer contact rates for its real estate platform after adopting Branded Call Display. 

“The phone channel is important to our business. In fact, it’s the highest converting channel we have,” said Adi Pavlovic, CEO and Co-founder of Newzip. “When we implemented Branded Call Display, we saw a 25% increase in answer rates with pre-approved customers, and close to 137% increase in answer rates with earlier funnel customers.” 

TransUnion’s Branded Call Display also received the following honors in 2025: 

• TMC Communications Solutions Product of the Year 
• Stevie Winner (Silver) for Technology Excellence: Technology of the Year 
• Internet Telephony Excellence Award 
• The Fast Mode Awards: Digital Identity Innovator 
  
  

Learn more about TransUnion’s Trusted Call Solutions here.

About Juniper Research
Juniper Research is a global tech strategist firm providing research, data, and forecasting across the fintech, telecoms, and IoT sectors. For over 20 years, Juniper Research has delivered actionable insights that help industry leaders navigate disruption, seize opportunities, and make confident strategic decisions.
https://www.juniperresearch.com

About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good^® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business

Contact	Dave Blumberg TransUnion
E-mail	david.blumberg@transunion.com
Telephone	312-972-6646

FAQ

What did TransUnion (TRU) win at the 2026 Future Digital Awards?

TransUnion won the Gold award for Best Branded Call Solution in the Telco Innovation category. According to TransUnion, Juniper Research named its Branded Call Display solution a winner for its role in roaming, messaging, networks and fraud prevention.

How does TransUnion's Branded Call Display help reduce call fraud for TRU customers?

Branded Call Display shows a verified name, logo, and reason for call to establish trust. According to TransUnion, the solution pairs that display with end-to-end STIR/SHAKEN authentication to help ensure calls are legitimate and not spoofed.

What customer results did Newzip report after using TransUnion Branded Call Display?

Newzip reported a 25% increase in answer rates for pre-approved customers and ~137% for earlier-funnel customers. According to TransUnion, these figures reflect improved contact rates for its real estate platform after implementing Branded Call Display.

Why is the Juniper Research award significant for TransUnion (TRU) investors?

The award signals third-party recognition of product strength and market relevance in telecom fraud solutions. According to TransUnion, the honor highlights Branded Call Display's role in trust restoration and could support commercial credibility with carriers and enterprise customers.

Has TransUnion's Branded Call Display received other industry honors prior to the 2026 award?

Yes. In 2025, Branded Call Display received multiple honors including TMC Communications Solutions Product of the Year and a Stevie Silver for Technology Excellence. According to TransUnion, additional awards include Internet Telephony Excellence and The Fast Mode Digital Identity Innovator.