Trade Desk, Inc. (TTD) director Price Penry W submits initial Form 3

Rhea-AI Filing Summary

Trade Desk, Inc. reported that Price Penry W has filed an initial statement of beneficial ownership in connection with serving as a director. The filing lists no reportable transactions in issuer securities and does not show any derivative positions, functioning purely as an initial disclosure of insider status.

Filing Explained

As of July 9, 2026, the director’s initial filing reports no beneficial ownership and adds no disclosed holder dilution or issuer share issuance.

The July 13 Form 3 is an initial ownership statement for Penry W. Price, identified as a director of The Trade Desk, and it reports no beneficially owned securities as of the July 9, 2026 event date.

Both the non-derivative and derivative securities tables contain no reported holdings, so the filing discloses no ownership change or dilution event for existing common holders.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 07/13/2026 - 04:41 PM Accepted by SEC EDGAR 07/13/2026 - 04:41 PM Learn about SEC filing dates

FAQ

What does the Form 3 filing by Price Penry W mean for Trade Desk, Inc. (TTD)?

The Form 3 shows Price Penry W as a director of Trade Desk, Inc. It is an initial statement of beneficial ownership and lists no reportable transactions in company securities.

Did Price Penry W report any buy or sell transactions in TTD stock on this Form 3?

No. The Form 3 for Price Penry W shows no buy, sell, or other reportable transactions in Trade Desk, Inc. securities, and the net buy/sell direction is reported as neutral.

Does the Form 3 for TTD disclose any option or derivative positions for Price Penry W?

No derivative positions are shown. The derivativeSummary is empty and the summary indicates zero derivative transactions, so no options or other derivatives are reported in this initial filing.

Is Price Penry W a ten percent owner of Trade Desk, Inc. (TTD) according to this Form 3?

No. The Form 3 flags Price Penry W as a director but indicates they are not a ten percent owner of Trade Desk, Inc. based on the provided ownership status fields.

What is the overall transaction direction reported for Price Penry W in the TTD Form 3?

The transaction summary shows no buy or sell activity, with netBuySellDirection reported as neutral. This reflects the absence of any reported transactions in the initial ownership statement.

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
Estimated average burden
hours per response:			0.5

1. Name and Address of Reporting Person^*

Price Penry W

(Last) (First) (Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA CALIFORNIA 93001

(City) (State) (Zip)

UNITED STATES

(Country)

2. Date of Event Requiring Statement (Month/Day/Year)
07/09/2026

3. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

3a. Foreign Trading Symbol

5. If Amendment, Date of Original Filed (Month/Day/Year)

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

No securities are beneficially owned.

	/s/ Kelli Faerber Attorney-in Fact for Penry W. Price	07/13/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 3: SEC 1473 (03-26)