Trade Desk reprices CFO's stock options to $12.26

Rhea-AI Filing Summary

Trade Desk, Inc. (TTD) Chief Financial Officer Nathan Olmstead reported a one-time stock option repricing effective October 19, 2026: he disposed of options covering 439,753 shares with a $19.75 per-share exercise price to the issuer and acquired repriced options covering the same number of shares at $12.26 per share. Stockholders approved the repricing on October 19, 2026. The share count, expiration date of July 9, 2036, and vesting schedule remain unchanged. Exercising at the new price requires continued service through April 19, 2027, except for termination by the issuer without cause.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Olmstead Nathan

Role Chief Financial Officer

Type	Security	Shares	Price	Value
Disposition	Employee Stock Option (Right to Buy) F2, F1	439,753	--	--
Grant/Award	Employee Stock Option (Right to Buy) F2, F1	439,753	--	--

Holdings After Transaction: Employee Stock Option (Right to Buy) — 439,753 contracts (Direct)

Footnotes (2)

1. F1. The option was granted on July 9, 2026, the Vesting Commencement Date ("VCD"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the option vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
2. F2. The transactions reported herein reflect a one-time stock option repricing (the "Option Repricing") under the Issuer's 2025 Incentive Award Plan effective on October 19, 2026 (the "Repricing Date"). Pursuant to the Option Repricing, the exercise price of the repriced Options has been amended to reduce the exercise price to $12.26 per share, the closing price of the Issuer's Class A Common Stock on the Repricing Date. There is no change to the number of shares, the expiration dates or the vesting schedule of the repriced options. The Option Repricing was approved by the Issuer's stockholders on October 19, 2026. In order to exercise the repriced options at the new exercise price, the Reporting Person is required to remain in service with the Issuer through April 19, 2027, except for a termination by the Issuer without cause.

Key Figures

Options disposed to issuer: 439,753 shares subject to options Repriced options acquired: 439,753 shares subject to options Original exercise price: $19.75 per share +3 more

6 metrics

Options disposed to issuer 439,753 shares subject to options October 19, 2026

Repriced options acquired 439,753 shares subject to options Effective October 19, 2026

Original exercise price $19.75 per share Options disposed to the issuer

Repriced exercise price $12.26 per share Effective October 19, 2026

Option expiration date July 9, 2036 Expiration date unchanged in the repricing

Continued-service date April 19, 2027 Service required to exercise repriced options at the new price, except for termination by the issuer without cause

Key Terms

stock option repricing, exercise price, Vesting Commencement Date, 2025 Incentive Award Plan

4 terms

stock option repricing financial

"one-time stock option repricing"

exercise price financial

"exercise price of the repriced Options"

The exercise price is the fixed amount at which you can buy or sell an asset, like a stock, when using an options contract. It matters because it helps determine whether exercising the option will be profitable or not, depending on the current market price. Think of it as the set price you agree on today to buy or sell later.

Vesting Commencement Date financial

"the Vesting Commencement Date ("VCD")"

The vesting commencement date is the starting point when an employee begins earning ownership rights to their promised benefits, such as stock options or retirement contributions. Think of it like the day a savings account is opened—only after this date do the benefits start to grow and become fully available over time. It matters to investors because it marks when the clock begins ticking toward full ownership, affecting the timing and value of these benefits.

2025 Incentive Award Plan financial

"under the Issuer's 2025 Incentive Award Plan"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What changed in the TTD CFO's stock options?

Nathan Olmstead disposed of options covering 439,753 shares with a $19.75-per-share exercise price to the issuer and acquired repriced options covering the same number of shares at $12.26 per share, effective October 19, 2026. Stockholders approved the repricing that day.

How do Nathan Olmstead's repriced TTD options vest?

The Vesting Commencement Date was July 9, 2026. One-fourth of the shares subject to the option vest on its first anniversary, followed by one forty-eighth on each monthly anniversary thereafter, subject to continued employment through the applicable vesting dates.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/21/2026 - 05:48 PM EDT Accepted by SEC EDGAR 10/21/2026 - 05:48 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Olmstead Nathan

(Last) (First) (Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA CALIFORNIA 93001

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/19/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	$19.75	10/19/2026		D			439,753	(1)	07/09/2036	Class A Common Stock	439,753	(2)	0	D
Employee Stock Option (Right to Buy)	$12.26	10/19/2026		A		439,753		(1)	07/09/2036	Class A Common Stock	439,753	(2)	439,753	D

Explanation of Responses:

1. The option was granted on July 9, 2026, the Vesting Commencement Date ("VCD"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the option vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

2. The transactions reported herein reflect a one-time stock option repricing (the "Option Repricing") under the Issuer's 2025 Incentive Award Plan effective on October 19, 2026 (the "Repricing Date"). Pursuant to the Option Repricing, the exercise price of the repriced Options has been amended to reduce the exercise price to $12.26 per share, the closing price of the Issuer's Class A Common Stock on the Repricing Date. There is no change to the number of shares, the expiration dates or the vesting schedule of the repriced options. The Option Repricing was approved by the Issuer's stockholders on October 19, 2026. In order to exercise the repriced options at the new exercise price, the Reporting Person is required to remain in service with the Issuer through April 19, 2027, except for a termination by the Issuer without cause.

Remarks:

	/s/ Kelli Faerber, Attorney-in-Fact for Nathan Olmstead	10/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)