STOCK TITAN

Trade Desk (TTD) director receives equity grants in lieu of cash fees

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Trade Desk, Inc. director Andrea Lee Cunningham reported equity compensation grants rather than market trades. On May 4, 2026, she received several restricted stock awards of Class A common stock and stock options under the company’s 2025 Incentive Award Plan and Non-Employee Director Compensation Policy.

Some restricted stock grants were made as her annual director equity award, while others replaced cash director retainer and meeting fees totaling $25,000, $12,500, and $5,000. The awards generally vest in four equal installments tied to upcoming quarterly board or committee meetings or their quarterly anniversaries, with any remaining unvested shares vesting at the next annual stockholder meeting if she continues serving.

She was also granted stock options covering up to 11,051 shares of Class A common stock at a $24.10 exercise price, expiring on May 4, 2036. These options follow similar four-part vesting schedules linked to her ongoing board and committee service.

Positive

  • None.

Negative

  • None.
Insider Cunningham Andrea Lee
Role null
Type Security Shares Price Value
Grant/Award Stock Option (Right to Buy) 11,051 $0.00 --
Grant/Award Stock Option (Right to Buy) 1,905 $13.12 $25K
Grant/Award Stock Option (Right to Buy) 381 $13.12 $5K
Grant/Award Stock Option (Right to Buy) 952 $13.12 $12K
Grant/Award Class A Common Stock 6,110 $0.00 --
Grant/Award Class A Common Stock 1,053 $23.73 $25K
Grant/Award Class A Common Stock 210 $23.73 $5K
Grant/Award Class A Common Stock 526 $23.73 $12K
Holdings After Transaction: Stock Option (Right to Buy) — 11,051 shares (Direct, null); Class A Common Stock — 11,193 shares (Direct, null)
Footnotes (1)
  1. Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $25,000. This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted. Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee immediately prior to such date. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $5,000. Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee immediately prior to such date. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $12,500. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant. This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $25,000. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee of the board of directors immediately prior to such date. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $5,000. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee of the board of directors immediately prior to such date. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $12,500.
Restricted stock award (largest line item) 6,110 shares Class A common stock grant under 2025 Incentive Award Plan
Option grant (largest line item) 11,051 options Stock options on Class A shares granted May 4, 2026
Option exercise price $24.10 per share Stock options on Class A common stock
Option expiration May 4, 2036 Expiration date of granted stock options
Equity in lieu of fees $25,000 Director retainer and meeting fees replaced by equity grant
Additional fees replaced $12,500 Nominating and corporate governance committee fees in equity
Additional fees replaced $5,000 Compensation committee fees in equity
Pricing reference for RSUs $23.73 per share Average closing price over 45 days used to size restricted stock
restricted stock award financial
"Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan."
A restricted stock award is company shares given to an employee or executive that cannot be sold or fully owned until certain conditions—like staying with the company for a set time or hitting performance targets—are met. Think of it as a gift that only becomes yours after you fulfill specific obligations; for investors, these awards matter because they can increase the total shares outstanding when they vest, reveal how management is being paid and motivated, and create potential selling pressure when restrictions lift.
Non-Employee Director Compensation Policy financial
"This restricted stock award was issued ... pursuant to the Issuer's Non-Employee Director Compensation Policy"
2025 Incentive Award Plan financial
"Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan."
Black-Scholes value financial
"This price represents the Black-Scholes value of an option using the average closing stock price"
stock options financial
"These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy"
Stock options are agreements that give a person the right to buy or sell a company's stock at a specific price within a certain time frame. They are often used as a reward or incentive, similar to a coupon that can be used later if the stock price rises, allowing the holder to make a profit.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Cunningham Andrea Lee

(Last)(First)(Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET

(Street)
VENTURA CALIFORNIA 93001

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/04/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock05/04/2026A6,110(1)A$0(2)11,193D
Class A Common Stock05/04/2026A1,053(1)A$23.73(3)(4)12,246D
Class A Common Stock05/04/2026A210(5)A$23.73(4)(6)12,456D
Class A Common Stock05/04/2026A526(7)A$23.73(4)(8)12,982D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy)$24.105/04/2026A11,051 (9)05/04/2036Class A Common Stock11,051$0(10)11,051D
Stock Option (Right to Buy)$24.105/04/2026A1,905 (9)05/04/2036Class A Common Stock1,905$13.12(11)(12)1,905D
Stock Option (Right to Buy)$24.105/04/2026A381 (13)05/04/2036Class A Common Stock381$13.12(11)(14)381D
Stock Option (Right to Buy)$24.105/04/2026A952 (15)05/04/2036Class A Common Stock952$13.12(11)(16)952D
Explanation of Responses:
1. Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
2. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.
3. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $25,000.
4. This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted.
5. Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee immediately prior to such date.
6. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $5,000.
7. Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee immediately prior to such date.
8. This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $12,500.
9. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
10. This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.
11. This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted.
12. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $25,000.
13. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee of the board of directors immediately prior to such date.
14. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $5,000.
15. Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the nominating and corporate governance committee of the board of directors immediately prior to such date.
16. These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $12,500.
Remarks:
/s/ Kelli Faerber, Attorney-in-Fact for Andrea Cunningham05/06/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Trade Desk (TTD) director Andrea Lee Cunningham report in this Form 4?

Andrea Lee Cunningham reported receiving equity compensation, not open-market trades. She was granted restricted stock awards and stock options in Trade Desk Class A common stock under the 2025 Incentive Award Plan and the company’s Non-Employee Director Compensation Policy, reflecting standard director compensation.

How many Trade Desk (TTD) stock options were granted to Andrea Lee Cunningham?

She received stock options covering up to 11,051 shares of Trade Desk Class A common stock. These options were granted under the 2025 Incentive Award Plan and vest in four equal installments tied to future board or committee meetings, with remaining unvested options vesting at the next annual meeting.

What is the exercise price and expiration date of Andrea Lee Cunningham’s Trade Desk options?

Her stock options have a $24.10 exercise price per share and expire on May 4, 2036. They are scheduled to vest in four equal installments, subject to her continued service on the board or relevant committees through the applicable vesting and annual stockholder meeting dates.

Were Andrea Lee Cunningham’s Trade Desk equity grants in lieu of cash fees?

Yes, part of the restricted stock and option grants were issued instead of cash director retainer and meeting fees of $25,000, $12,500, and $5,000. This reflects Trade Desk’s Non-Employee Director Compensation Policy, which allows directors to receive equity compensation rather than cash payments.

How do the restricted stock awards to Andrea Lee Cunningham vest at Trade Desk (TTD)?

The restricted stock awards generally vest in four equal installments aligned with upcoming quarterly board or committee meetings or their quarterly anniversaries. Any then-unvested shares vest in full at the next annual stockholder meeting, provided Andrea Lee Cunningham continues serving in the specified director or committee roles.

Is Andrea Lee Cunningham buying or selling Trade Desk shares in this Form 4?

She is not buying or selling shares on the open market in this Form 4. All reported transactions are coded as grants or awards, reflecting restricted stock and stock option compensation provided under Trade Desk’s 2025 Incentive Award Plan and director compensation policy for her board and committee service.