Trade Desk reprices COO stock options to $12.26

Exercising at the repriced $12.26 price requires continued service through April 19, 2027, except for termination by Trade Desk without cause.

Rhea-AI Filing Summary

Trade Desk, Inc. reported a one-time repricing of Chief Operating Officer Vivek Kundra’s employee stock options, effective October 19, 2026. The reported transactions include disposition of 160,792 options with a $49.08 exercise price and acquisition of 160,792 repriced options at $12.26 per share, plus disposition of 309,551 options with a $25.00 exercise price and acquisition of 309,551 repriced options at $12.26 per share. The new exercise price matched the Class A common stock closing price on the repricing date.

The repricing did not change either group’s share count, expiration date or vesting schedule, and stockholders approved it on October 19, 2026. To exercise at the repriced price, Kundra must remain in service through April 19, 2027, except for termination by Trade Desk without cause. No Rule 10b5-1 plan is reported.

Insider Trade Summary

4 transactions reported

Mixed 4 txns

Insider Kundra Vivek

Role Chief Operating Officer

Type	Security	Shares	Price	Value
Disposition	Employee Stock Option (Right to Buy) F2, F1	160,792	--	--
Grant/Award	Employee Stock Option (Right to Buy) F2, F1	160,792	--	--
Disposition	Employee Stock Option (Right to Buy) F2, F3	309,551	--	--
Grant/Award	Employee Stock Option (Right to Buy) F2, F3	309,551	--	--

Holdings After Transaction: Employee Stock Option (Right to Buy) — 470,343 contracts (Direct)

Footnotes (3)

1. F1. The option was granted on April 3, 2025. The Vesting Commencement Date ("VCD") is March 31, 2025. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
2. F2. The transactions reported herein reflect a one-time stock option repricing (the "Option Repricing") under the Issuer's 2025 Incentive Award Plan effective on October 19, 2026 (the "Repricing Date"). Pursuant to the Option Repricing, the exercise price of the repriced Options has been amended to reduce the exercise price to $12.26 per share, the closing price of the Issuer's Class A Common Stock on the Repricing Date. There is no change to the number of shares, the expiration dates or the vesting schedule of the repriced options. The Option Repricing was approved by the Issuer's stockholders on October 19, 2026. In order to exercise the repriced options at the new exercise price, the Reporting Person is required to remain in service with the Issuer through April 19, 2027, except for a termination by the Issuer without cause.
3. F3. The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Key Figures

Options repriced, first group: 160,792 options Prior exercise price, first group: $49.08 per share Options repriced, second group: 309,551 options +2 more

5 metrics

Options repriced, first group 160,792 options Exercise price changed from $49.08 to $12.26 per share

Prior exercise price, first group $49.08 per share 160,792-option group before repricing

Options repriced, second group 309,551 options Exercise price changed from $25.00 to $12.26 per share

Prior exercise price, second group $25.00 per share 309,551-option group before repricing

Repriced exercise price $12.26 per share Both option groups; effective October 19, 2026

Key Terms

Option Repricing, Vesting Commencement Date, vesting schedule

3 terms

Option Repricing financial

"one-time stock option repricing (the "Option Repricing")"

Vesting Commencement Date financial

"The Vesting Commencement Date ("VCD") is March 31, 2025"

The vesting commencement date is the starting point when an employee begins earning ownership rights to their promised benefits, such as stock options or retirement contributions. Think of it like the day a savings account is opened—only after this date do the benefits start to grow and become fully available over time. It matters to investors because it marks when the clock begins ticking toward full ownership, affecting the timing and value of these benefits.

vesting schedule financial

"There is no change to the number of shares, the expiration dates or the vesting schedule"

A vesting schedule is a timeline that determines when someone gains full ownership of certain benefits, such as company stock or retirement contributions. Think of it like earning the right to own a gift gradually over time, rather than receiving it all at once. It matters to investors because it affects when they can fully access or sell these benefits, influencing their financial planning and decision-making.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What are the vesting terms for TTD COO Vivek Kundra’s repriced options?

For the option grant with a March 31, 2025 Vesting Commencement Date, one-fourth of the shares vest on the first anniversary, then one forty-eighth of the original grant vests on each monthly anniversary. For the grant with a March 3, 2026 Vesting Commencement Date, one forty-eighth vests on each monthly anniversary. Both schedules are subject to continued employment through the applicable vesting dates.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/21/2026 - 05:50 PM EDT Accepted by SEC EDGAR 10/21/2026 - 05:50 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Kundra Vivek

(Last) (First) (Middle)

C/O THE TRADE DESK, INC.

42 NORTH CHESTNUT STREET

(Street)

VENTURA CALIFORNIA 93001

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/19/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	$49.08	10/19/2026		D			160,792	(1)	04/03/2035	Class A Common Stock	160,792	(2)	0	D
Employee Stock Option (Right to Buy)	$12.26	10/19/2026		A		160,792		(1)	04/03/2035	Class A Common Stock	160,792	(2)	160,792	D
Employee Stock Option (Right to Buy)	$25	10/19/2026		D			309,551	(3)	03/03/2036	Class A Common Stock	309,551	(2)	0	D
Employee Stock Option (Right to Buy)	$12.26	10/19/2026		A		309,551		(3)	03/03/2036	Class A Common Stock	309,551	(2)	309,551	D

Explanation of Responses:

1. The option was granted on April 3, 2025. The Vesting Commencement Date ("VCD") is March 31, 2025. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

2. The transactions reported herein reflect a one-time stock option repricing (the "Option Repricing") under the Issuer's 2025 Incentive Award Plan effective on October 19, 2026 (the "Repricing Date"). Pursuant to the Option Repricing, the exercise price of the repriced Options has been amended to reduce the exercise price to $12.26 per share, the closing price of the Issuer's Class A Common Stock on the Repricing Date. There is no change to the number of shares, the expiration dates or the vesting schedule of the repriced options. The Option Repricing was approved by the Issuer's stockholders on October 19, 2026. In order to exercise the repriced options at the new exercise price, the Reporting Person is required to remain in service with the Issuer through April 19, 2027, except for a termination by the Issuer without cause.

3. The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Remarks:

	/s/ Kelli Faerber, Attorney-in-Fact for Vivek Kundra	10/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)