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Major equity grants to Trade Desk (TTD) Chief Legal Officer disclosed

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

GRANT JAY R reported acquisition or exercise transactions in this Form 4 filing.

Trade Desk, Inc.’s Chief Legal Officer Jay R. Grant reported equity awards that increase his direct holdings. On March 3, 2026, he received an award of 167,197 shares of Class A common stock at $0.00 per share and now directly holds 359,764 Class A shares.

He also received an employee stock option for 309,551 shares at $0.00 per share. The restricted stock award vests one-sixteenth on May 15, 2026, with the remainder vesting quarterly over 15 quarters, while the option vests in equal monthly installments over 48 months, in each case subject to continued employment.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
GRANT JAY R

(Last) (First) (Middle)
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET

(Street)
VENTURA CA 93001

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Trade Desk, Inc. [ TTD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Legal Officer
3. Date of Earliest Transaction (Month/Day/Year)
03/03/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 03/03/2026 A 167,197(1) A $0 359,764 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy) $25 03/03/2026 A 309,551 (2) 03/03/2036 Class A Common Stock 309,551 $0 309,551 D
Explanation of Responses:
1. Represents a restricted stock award with a Vesting Commencement Date ("VCD") of March 3, 2026. One-sixteenth (1/16th) of the granted shares vest on May 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
2. The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
Remarks:
/s/ Kelli Faerber, Attorney-in-Fact for Jay R. Grant 03/05/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Trade Desk (TTD) report for Jay R. Grant?

Jay R. Grant reported receiving equity awards in Trade Desk. He acquired 167,197 shares of Class A common stock and an option for 309,551 shares, both granted on March 3, 2026 as part of his compensation package.

How many Trade Desk Class A shares does Jay R. Grant now hold?

After the March 3, 2026 award, Jay R. Grant directly holds 359,764 shares of Trade Desk Class A common stock. This reflects the inclusion of the 167,197-share restricted stock grant reported as an acquisition at a grant price of $0.00 per share.

What stock option award did Trade Desk grant to Jay R. Grant?

Trade Desk granted Jay R. Grant an employee stock option covering 309,551 shares on March 3, 2026 at $0.00 per share. One forty-eighth of these option shares vest each month from the vesting commencement date, subject to continued employment with the company.

How does Jay R. Grant’s restricted stock in Trade Desk vest?

The restricted stock award of 167,197 Trade Desk Class A shares has a vesting commencement date of March 3, 2026. One-sixteenth vests on May 15, 2026, and the remaining shares vest ratably over 15 quarterly anniversaries, conditioned on continued employment through each vesting date.

Are Jay R. Grant’s new Trade Desk awards immediate or time-based?

The awards are time-based with multi-year schedules. The restricted stock begins vesting May 15, 2026 with quarterly vesting thereafter, while the 309,551-share option vests in equal monthly installments over 48 months, all requiring ongoing employment with Trade Desk.
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