Morgan Stanley reports 5.9% stake in Bloomia (LDWY)

Bloomia Holdings, Inc. ownership disclosure: Morgan Stanley and Morgan Stanley Smith Barney LLC report beneficial ownership of 280,953 shares of Common Stock (CUSIP 45765Y204), representing 5.9% of the class.

Rhea-AI Filing Summary

Bloomia Holdings, Inc. ownership disclosure: Morgan Stanley and Morgan Stanley Smith Barney LLC report beneficial ownership of 280,953 shares of Common Stock (CUSIP 45765Y204), representing 5.9% of the class. The filing is an Amendment No. 2 to a Schedule 13G/A and is signed by authorized signatories on 05/07/2026.

The cover-page entries show shared dispositive power of 280,953 shares for the reporting entities and cite Exhibit 99.2 for subsidiary identification and Item 7 detail.

Insights

Institutional Ownership Specialist

Large passive holder disclosure: Morgan Stanley reports a 5.9% stake via reporting units.

The Schedule 13G/A Amendment lists 280,953 shares of Common Stock under shared dispositive power, consistent with an institutional position disclosed under the lighter 13G regime. The filing cites related exhibits for subsidiary identification.

Impact is informational: changes in future filings or Form 13D would be material; subsequent amendments may show active intent.

Corporate Governance Analyst

Filing clarifies attribution across Morgan Stanley reporting units.

The cover notes the MS Reporting Units aggregation rule under Release No. 34-39538 and points readers to Exhibit 99.2 for Item 7 subsidiary details. This allocation language explains why multiple Morgan Stanley entities appear as filers.

Ownership percentage and shared dispositive counts are the key takeaways for voting and disclosure context.

Key Figures

Shares beneficially owned: 280,953 shares Percent of class: 5.9% CUSIP: 45765Y204 +2 more

5 metrics

Shares beneficially owned 280,953 shares Amount shown with shared dispositive power in Schedule 13G/A cover entries

Percent of class 5.9% Percent of Bloomia common stock reported in Item 4(b)

CUSIP 45765Y204 Common Stock CUSIP listed on the cover page

Filing amendment Amendment No. 2 Schedule 13G/A amendment version shown at top of filing

Signature dates 05/07/2026 Dates the authorized signatories signed the Amendment No. 2

Key Terms

Schedule 13G/A, shared dispositive power, MS Reporting Units, Exhibit 99.2

4 terms

Schedule 13G/A regulatory

"Amendment No. 2 ) BLOOMIA HOLDINGS, INC. Common Stock"

A Schedule 13G/A is an amended public filing with the U.S. securities regulator that updates a previous Schedule 13G, disclosing when an individual or group holds a substantial (typically over 5%) stake in a company and is claiming a passive, non‑controlling intent. Investors monitor these updates because rising or falling holdings can signal changing confidence, potential future moves, or shifts in voting power — like watching a public ledger where large shareholders quietly adjust their positions.

shared dispositive power financial

"Shared Dispositive Power 280,953.00"

MS Reporting Units regulatory

"the "MS Reporting Units" of Morgan Stanley and its subsidiaries"

Exhibit 99.2 regulatory

"See Exhibit 99.2 * In Accordance with the Release No. 34-39538"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What stake does Morgan Stanley report in BLOOMIA HOLDINGS (LDWY)?

Morgan Stanley and Morgan Stanley Smith Barney LLC report beneficial ownership of 280,953 shares, equal to 5.9% of Bloomia Holdings common stock, as stated on the Schedule 13G/A Amendment No. 2 signed on 05/07/2026.

What does the 5.9% reported ownership mean on this Schedule 13G/A?

The 5.9% figure represents the percent of the outstanding common stock beneficially owned by the Morgan Stanley reporting units shown in this filing. The filing attributes shared dispositive power over 280,953 shares to those reporting units.

Who signed the Schedule 13G/A amendment for Morgan Stanley on LDWY?

Claire Gordon signed as Authorized Signatory for Morgan Stanley and David Galasso signed for Morgan Stanley Smith Barney LLC, each dated 05/07/2026, as shown in the filing's signature block.

Where can I find details on the specific subsidiary or reporting unit?

The filing references an exhibit: Exhibit 99.2 contains Item 7 information identifying the subsidiary or MS Reporting Unit. Review that exhibit for the subsidiary identity and Item 3 classification details.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/07/2026 - 04:15 PM Learn about SEC filing dates

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 2)

BLOOMIA HOLDINGS, INC.

(Name of Issuer)

Common Stock

(Title of Class of Securities)

45765Y204

(CUSIP Number)

04/30/2026

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

schemaVersion:

SCHEDULE 13G

CUSIP Number(s): 45765Y204

1

Names of Reporting Persons

Morgan Stanley

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 0.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 0.00
8	Shared Dispositive Power 280,953.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

280,953.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

5.9 %

12

Type of Reporting Person (See Instructions)

HC, CO

SCHEDULE 13G

CUSIP Number(s): 45765Y204

1

Names of Reporting Persons

Morgan Stanley Smith Barney LLC

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 0.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 0.00
8	Shared Dispositive Power 280,953.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

280,953.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

5.9 %

12

Type of Reporting Person (See Instructions)

BD, IA, CO

SCHEDULE 13G

Item 1.
(a)	Name of issuer: BLOOMIA HOLDINGS, INC.
(b)	Address of issuer's principal executive offices: 5000 WEST 36TH STREET SUITE 220, MINNEAPOLIS, MN, 55416
Item 2.
(a)	Name of person filing: 1: Morgan Stanley 2: Morgan Stanley Smith Barney LLC
(b)	Address or principal business office or, if none, residence: 1: 1585 Broadway, New York, NY 10036 ;2: 1585 Broadway, New York, NY 10036
(c)	Citizenship: 1: Delaware 2: Delaware
(d)	Title of class of securities: Common Stock
(e)	CUSIP No.: 45765Y204
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: See the response(s) to Item 9 on the attached cover page(s).
(b)	Percent of class: 5.9 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: See the response(s) to Item 5 on the attached cover page(s).
	(ii) Shared power to vote or to direct the vote: See the response(s) to Item 6 on the attached cover page(s).
	(iii) Sole power to dispose or to direct the disposition of: See the response(s) to Item 7 on the attached cover page(s).
	(iv) Shared power to dispose or to direct the disposition of: See the response(s) to Item 8 on the attached cover page(s).
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	If a parent holding company has filed this schedule, pursuant to Rule 13d-1(b)(ii)(G), so indicate under Item 3(g) and attach an exhibit stating the identity and the Item 3 classification of the relevant subsidiary. If a parent holding company has filed this schedule pursuant to Rule 13d-1(c) or Rule 13d-1(d), attach an exhibit stating the identification of the relevant subsidiary. See Exhibit 99.2
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11. * In Accordance with the Securities and Exchange Commission Release No. 34-39538 (January 12, 1998) (the "Release"), this filing reflects the securities beneficially owned, or that may be deemed to be beneficially owned, by certain operating units (collectively, the "MS Reporting Units") of Morgan Stanley and its subsidiaries and affiliates (collectively, "MS"). This filing does not reflect securities, if any, beneficially owned by any operating units of MS whose ownership of securities is disaggregated from that of the MS Reporting Units in accordance with the Release.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Morgan Stanley

Signature:	Claire Gordon
Name/Title:	Authorized Signatory, Morgan Stanley
Date:	05/07/2026

Morgan Stanley Smith Barney LLC

Signature:	David Galasso
Name/Title:	Authorized Signatory, Morgan Stanley Smith Barney LLC
Date:	05/07/2026

Exhibit Information

EXHIBIT NO. EXHIBITS ------------------ ------------------------------------ 99.1 Joint Filing Agreement 99.2 Item 7 Information * Attention. Intentional misstatements or omissions of fact constitute federal criminal violations (see 18 U.S.C. 1001).