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[Form 4] Unity Software Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Unity Software Inc. (U) Form 4 summary: Senior vice president and Chief Legal Officer Anirma Gupta reported a sale of 2,296 shares of Unity common stock on 09/15/2025 at $43.99 per share. The filing shows 628,453 shares remain beneficially owned following the transaction. The sale was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 9, 2025. The Form 4 was signed on behalf of the reporting person by an attorney-in-fact, Mark Barrysmith, on 09/16/2025.

Positive

  • Sale executed under a Rule 10b5-1 trading plan, providing an affirmative defense and increased disclosure about trade timing
  • Timely Form 4 filing executed via attorney-in-fact, indicating procedural compliance

Negative

  • Insider sale of 2,296 shares reported, which is a reduction in beneficial ownership (though small relative to remaining shares)

Insights

TL;DR: A routine Rule 10b5-1 plan sale by a senior executive; transaction appears procedural, not an unscheduled trade.

The filing documents a small, planned disposition under a pre-established Rule 10b5-1 trading plan adopted May 9, 2025. Such plans provide an affirmative defense to insider trading claims by setting transactions in advance, which improves transparency and reduces suspicion about trade timing. The reported sale of 2,296 shares at $43.99 represents a minor reduction against a post-transaction beneficial holding of 628,453 shares. The form was executed via attorney-in-fact, consistent with standard practice for timely filings.

TL;DR: Insider sale is disclosed and governed by a documented plan; material impact on ownership is negligible.

The disclosure indicates compliance with Section 16 reporting and the use of a Rule 10b5-1 plan adopted earlier in the year, which is a governance best practice for scheduled insider transactions. The sale size (2,296 shares) is small relative to the remaining beneficial ownership (628,453 shares), suggesting the transaction is not materially dilutive to the executive's stake. Execution by an attorney-in-fact and timely filing reinforce procedural adherence.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Gupta Anirma

(Last) (First) (Middle)
C/O UNITY SOFTWARE INC.
116 NEW MONTGOMERY STREET

(Street)
SAN FRANCISCO CA 94105-3607

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Unity Software Inc. [ U ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP, Chief Legal Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/15/2025 S(1) 2,296 D $43.99 628,453 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 9, 2025.
Remarks:
/s/ Mark Barrysmith, Attorney-in-fact 09/16/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Anirma Gupta report for Unity Software (U)?

The filing reports a sale of 2,296 shares of Unity common stock on 09/15/2025 at $43.99 per share.

How many Unity shares does the reporting person own after the transaction?

The reporting person beneficially owned 628,453 shares following the reported transaction.

Was the trade part of a pre-established plan or an ad-hoc sale?

The sale was effected pursuant to a Rule 10b5-1 trading plan adopted on May 9, 2025.

Who signed the Form 4 filing for the reporting person?

The Form 4 was signed by Mark Barrysmith, Attorney-in-fact on 09/16/2025.

What is the reporting person's role at Unity Software?

The reporting person is listed as SVP, Chief Legal Officer of Unity Software Inc.
Unity Software Inc

NYSE:U

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16.59B
374.37M
4.7%
85.8%
9.25%
Software - Application
Services-prepackaged Software
Link
United States
SAN FRANCISCO