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Flash Sports & Media (NASDAQ: FLZH) eyes 51% stake in Nooa hospitality group

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(Very High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Flash Sports & Media Holdings, Inc. has signed a confidential, non-binding letter of intent to acquire a 51% controlling interest in the assets of Dubai-based Nooa Holdings Ltd., a hospitality group generating approximately $35 million in annual hotel revenue. The proposed $51 million purchase price would be paid entirely in newly created Series A Preferred Stock, requiring no cash and no immediate issuance of common stock at closing. The preferred stock would carry voting rights and become convertible into common shares beginning 365 days after closing or upon a contemplated spin-out, subject to Nasdaq listing rules and any required stockholder approvals. The deal is intended to bring player, official and production-crew accommodation for Flash’s cricket leagues in-house, adding a year-round hospitality revenue stream, but remains subject to due diligence, financing, definitive agreements and multiple board, shareholder, regulatory and third-party approvals.

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Insights

Flash outlines an all-stock, non-binding deal to add $35M hospitality revenue, with delayed potential dilution and significant closing conditions.

Flash Sports & Media is pursuing a 51% stake in Nooa’s hospitality assets for $51 million, paid entirely in new Series A Preferred Stock. Nooa’s hotel operations generate about $35 million in annual revenue, potentially adding a year-round business line around its cricket leagues.

Structuring the consideration as preferred equity means no cash outlay and no immediate common-stock issuance at closing. However, the preferred would carry voting rights and become convertible into common shares after 365 days or upon a potential spin-out, subject to Nasdaq rules and required approvals, which introduces future equity-structure considerations.

The LOI is explicitly non-binding and the transaction depends on due diligence, securing financing, definitive agreements and extensive approvals, including regulatory and listing-related consents. The parties target completion within 60 days of signing, but timing and final terms will depend on diligence, financing and approvals, so actual impact will hinge on whether a definitive agreement is reached and how conversion mechanics are ultimately structured.

Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Target revenue $35 million annual revenue Nooa Holdings Ltd. hotel operations
Purchase price $51 million Consideration for 51% controlling interest
Stake to be acquired 51% controlling interest Assets of Nooa Holdings Ltd.
Conversion delay 365 days after closing Earliest Series A Preferred conversion to common
Completion target 60 days from signing Parties’ best-efforts timeline in LOI
Form of consideration Series A Preferred Stock All-stock, no-cash purchase structure
Exchange listing Nasdaq Common stock listing and applicable rules
Letter of Intent regulatory
"entered into a confidential, non-binding Letter of Intent, dated June 27, 2026, to acquire a 51% controlling interest"
A letter of intent is a document that shows an agreement in principle between parties to work towards a future deal or transaction. It outlines their intentions and key terms, acting like a roadmap before a formal contract is signed. For investors, it signals serious interest and helps clarify expectations early in the process.
Series A Preferred Stock financial
"Consideration of $51 million would be paid entirely in newly created Flash Series A Preferred Stock"
Series A preferred stock is a type of ownership share in a company that gives investors certain advantages, such as priority in receiving profits or getting their money back if the company is sold or goes bankrupt. It is often issued during early funding stages to attract investors by offering more security than common shares. This stock matters to investors because it provides a safer way to invest while still holding potential for future gains.
spin-out financial
"beginning 365 days after closing or upon a contemplated spin-out, would become convertible into shares"
A spin-out is when a company separates part of its operations, assets, or a business unit into a new, independent company and gives existing shareholders an ownership stake in the new entity. Think of it like slicing a specific product line out of a larger store and opening it as its own shop; investors watch spin-outs because they can reveal the true value of the separated business, allow focused management, change risk profiles, and affect share value or ownership stakes.
Nasdaq listing rules regulatory
"Any issuance or conversion of preferred stock would be subject to applicable Nasdaq listing rules"
Nasdaq listing rules are the rulebook a company must follow to have its shares traded on the Nasdaq stock exchange, covering entry requirements and ongoing standards for finances, corporate governance, public disclosure and reporting. For investors they matter because the rules create baseline checks — like a driver’s license and regular inspections for a car — that promote transparency, comparability and reduce the risk of fraud or sudden delisting.
forward-looking statements regulatory
"This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
due diligence financial
"Completion of the transaction is subject to satisfactory due diligence, the negotiation and execution of definitive agreements"
Due diligence is the careful investigation and analysis someone conducts before making a decision, such as investing money or entering into an agreement. It’s like researching thoroughly before buying a used car to ensure it’s in good condition; this helps prevent surprises and makes informed choices. For investors, due diligence reduces risk by verifying details and understanding what they’re getting into.
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false 0001706524 0001706524 2026-06-30 2026-06-30 0001706524 dei:FormerAddressMember 2026-06-30 2026-06-30 iso4217:USD xbrli:shares iso4217:USD xbrli:shares

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

 

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

 

Date of Report (Date of earliest event reported): June 30, 2026

 

FLASH SPORTS & MEDIA HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

 

Delaware   001-39933   46-5158469
(State or other jurisdiction
of incorporation)
  (Commission File Number)   (IRS Employer
Identification No.)

 

1140 Avenue of the Americas, Suite 1140

New York, New York 10036

(Address of principal executive offices, including zip code)

 

Registrant’s telephone number, including area code: (720) 390-3880

 

8913 Regents Park Drive, Suite 550

Tampa, Florida 33647

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
     
  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
     
  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
     
  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Common Stock, par value $0.001 per share   FLZH   The Nasdaq Stock Market LLC

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

 

Item 7.01. Regulation FD Disclosure 

 

On June 30, 2026, Flash Sports & Media Holdings, Inc. (the “Company”) issued a press release announcing that it had entered into a confidential, non-binding letter of intent, dated June 27, 2026, contemplating the potential acquisition of a 51% controlling interest in the assets of Nooa Holdings Ltd., a Dubai-based hospitality group.

 

As described in the press release, the proposed transaction remains subject to, among other things, completion of due diligence, negotiation and execution of definitive agreements, the Company’s ability to obtain financing, and receipt of required approvals. There can be no assurance that definitive agreements will be executed or that the proposed transaction will be completed on the terms described, or at all.

 

A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference.

 

The information furnished pursuant to this Item 7.01, including Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing. 

 

Item 9.01 Financial Statements and Exhibits.

 

(d) Exhibits.

 

Exhibit Number   Description
99.1   Press Release dated June 30, 2026
104   Cover Page Interactive Data File (embedded within the Inline XBRL document).

 

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SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Date: June 30, 2026 FLASH SPORTS & MEDIA HOLDINGS, INC.
     
  By:  /s/ Bradley Nattrass
    Name: Bradley Nattrass
    Title: Chairman and Chief Executive Officer

 

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Exhibit 99.1

 

Flash Sports & Media Holdings, Inc. (NASDAQ: FLZH) Announces Non-Binding Letter of Intent to Potentially Acquire Controlling Interest in Approximately $35 Million-Revenue Hospitality Group in an All-Preferred Stock Transaction

 

Purchase Price to Be Paid Entirely in Series A Preferred Stock, Requiring No Cash and No Immediate Issuance of Common Stock at Closing; Acquisition Would Bring Player and Team Hosting In-House Across Flash’s Cricket Leagues

 

Transaction would give Flash a 51% controlling interest in a Dubai-based hospitality group, vertically integrating accommodation for players, officials and production crews across the LPL and the planned MT20, SG20 and ZT20 leagues.

 

Consideration of $51 million would be paid entirely in newly created Flash Series A Preferred Stock, requiring no cash and no immediate issuance of common stock at closing; the Series A is expected to carry voting rights and would become convertible beginning 365 days after closing. The proposed transaction is non-binding and remains subject to due diligence, definitive agreements, financing and customary approvals

 

Dubai, United Arab Emirates — June 30, 2026 — Flash Sports & Media Holdings, Inc. (NASDAQ: FLZH) (“Flash” or the “Company”) today announced that it has entered into a confidential, non-binding Letter of Intent, dated June 27, 2026, to acquire a 51% controlling interest in the assets of Nooa Holdings Ltd (“Nooa”), a Dubai-based hospitality group which generates approximately $35 million in annual revenue through its hotel operations. The Company intends to complete the proposed acquisition through Nooa Corp Inc. (“NOAC”), a newly incorporated subsidiary. The LOI is non-binding with respect to the proposed transaction terms, and there can be no assurance that definitive agreements will be executed or that the transaction will be completed.

 

The proposed acquisition is designed to bring player, official and production-crew hosting in-house across Flash’s cricket properties. As the Company builds out the Lanka Premier League and prepares to launch new leagues in Malaysia (MT20), Singapore (SG20) and Zimbabwe (ZT20), team accommodation, hospitality and event logistics represent a recurring and significant operating cost. Owning a controlling interest in an established hospitality platform would allow Flash to control the cost and quality of that experience, reduce reliance on third-party providers, and add a hospitality revenue line that operates year-round, beyond the cricket calendar.

 

Under the terms outlined in the Letter of Intent, Flash would pay a purchase price of $51 million for the 51% interest, payable entirely in shares of newly created Flash Series A Preferred Stock. Using preferred stock as consideration means the transaction would require no cash outlay and would not result in the immediate issuance of any common stock at closing. The Series A Preferred Stock would carry voting rights and, beginning 365 days after closing or upon a contemplated spin-out, would become convertible into shares of Flash common stock. Any issuance or conversion of preferred stock would be subject to applicable Nasdaq listing rules, including stockholder approval to the extent required. The parties intend to evaluate potential tax-efficient structures, subject to legal and tax advice.The Letter of Intent also contemplates a potential future spin-out and separate listing of NOAC, subject to market conditions, financing and regulatory approval. The parties have agreed to use best efforts to complete the proposed transaction within 60 days of signing; however, the timing of any definitive agreement or closing remains subject to diligence, financing, approvals, and other conditions. “Hospitality is one of the largest fixed costs in running a professional cricket league, and it sits right at the center of the player and partner experience,” said Brad Nattrass, CEO of Flash Sports & Media Holdings, Inc. “The proposed transaction, if completed, would allow us to bring hosting in-house across our leagues, we can control quality, capture margin that today flows to outside vendors, and build a revenue stream that works year-round. Nooa gives us an established platform to do exactly that, and we look forward to completing our diligence and working toward definitive agreements.”

 

 

 

Nooa Holdings Ltd is chaired by Amit Kumar Basnet and is headquartered in the Dubai International Financial Centre. Its hotel operations would form the foundation of Flash’s hospitality and player-hosting platform following completion of the proposed transaction.

 

The Letter of Intent is non-binding with respect to the proposed transaction terms, other than customary provisions relating to confidentiality, exclusivity and the procedures for negotiating definitive agreements. Completion of the transaction is subject to satisfactory due diligence, the negotiation and execution of definitive agreements, Flash securing adequate financing, and the receipt of all required board, shareholder, regulatory and third-party approvals, including any applicable approvals from the U.S. Securities and Exchange Commission and The Nasdaq Stock Market LLC. There can be no assurance that the parties will enter into definitive agreements or that the proposed transaction will be completed on the terms described, or at all.

 

About Flash Sports & Media Holdings, Inc.

 

Flash Sports & Media Holdings, Inc. (Nasdaq: FLZH) is a cricket-focused sports and media company seeking to develop and commercialize cricket media, league-management, sponsorship, and related sports-entertainment opportunities. Through its relationship with Innovative Production Group FZ, LLC, Flash is focused on professional cricket properties, media and broadcast opportunities, sponsorships, league operations, and related commercial initiatives. The Company’s business plans remain subject to execution risks, market conditions, definitive agreements, third-party approvals, and the Company’s ability to finance, develop, and commercialize its sports and media initiatives. https://flashsportsandmedia.com

 

Forward-Looking Statements

 

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding the proposed acquisition of a controlling interest in Nooa Holdings Ltd and its hospitality operations; the anticipated benefits of bringing player, team and production hosting in-house; the expected purchase price and form of consideration; the intended structure of the transaction, including through Nooa Corp Inc. and any potential future spin-out or separate listing; the anticipated timing of any definitive agreements or closing; the development and commercialization of Flash’s cricket and sports-media platforms, including the Lanka Premier League and the planned MT20, SG20 and ZT20 leagues; and the Company’s ability to generate revenues from its activities. Forward-looking statements may be identified by words such as “anticipate,” “believe,” “expect,” “intend,” “plan,” “may,” “will,” “could,” “seek,” “estimate,” “potential,” or similar expressions. Forward-looking statements are not guarantees of future performance, events, or results, and readers should not place undue reliance on them.

 

These forward-looking statements are based on current expectations, estimates, and assumptions and involve known and unknown risks and uncertainties that could cause actual results and outcomes to differ materially from those expressed or implied by such statements. Such risks and uncertainties include, without limitation: the non-binding nature of the Letter of Intent and the possibility that definitive agreements may not be entered into on acceptable terms, or at all; the results of due diligence; the Company’s ability to secure the debt and equity financing necessary to complete and capitalize the transaction; the possibility that required board, shareholder, regulatory, governmental, league, or third-party approvals, including approvals of the U.S. Securities and Exchange Commission and The Nasdaq Stock Market LLC, may not be obtained; risks relating to the integration of the acquired hospitality operations and the Company’s ability to realize anticipated cost savings, synergies or revenues; the accuracy of the revenue and financial information of Nooa Holdings Ltd relied upon by the Company; the Company’s reliance on third-party partners and counterparties to perform under contractual arrangements; the timing and success of the Company’s expansion into new leagues and markets; general economic, market, and industry conditions; international, geopolitical, and regulatory risks associated with operations in multiple jurisdictions; and the Company’s ability to maintain compliance with applicable listing standards of The Nasdaq Stock Market LLC.

 

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In addition, certain market, industry, and economic data referenced in this press release are based on third-party sources and estimates that the Company believes to be reliable, but the Company has not independently verified such information and makes no representation as to its accuracy or completeness. Additional factors that could cause actual results to differ materially from those described in forward-looking statements can be found in the Company’s most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, as well as other filings with the Securities and Exchange Commission, which are available at www.sec.gov.

 

Forward-looking statements speak only as of the date of this press release, and the Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

 

Investor Relations Contact

 

Investors@flashsm.com

 

Company Websites

 

https://flashsportsandmedia.com

https://www.theipggroup.com

 

Source: Flash Sports & Media Holdings, Inc. (Nasdaq: FLZH)

 

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FAQ

What acquisition has Flash Sports & Media Holdings (FLZH) announced in this 8-K?

Flash Sports & Media signed a confidential, non-binding letter of intent to acquire a 51% controlling interest in the assets of Nooa Holdings Ltd., a Dubai-based hospitality group, aiming to bring player and team hosting for its cricket leagues in-house.

What is the purchase price and structure of the Nooa acquisition for FLZH?

The proposed purchase price is $51 million, payable entirely in newly created Series A Preferred Stock. This all-stock structure requires no cash and no immediate issuance of common stock at closing, while granting voting rights and delayed conversion features to the preferred shares.

How much revenue does Nooa Holdings Ltd. generate according to Flash Sports & Media?

Nooa Holdings Ltd. generates approximately $35 million in annual revenue from its hotel operations. Flash views this as a way to add a year-round hospitality revenue stream aligned with its Lanka Premier League and planned MT20, SG20 and ZT20 cricket leagues.

When can FLZH’s new Series A Preferred Stock from the Nooa deal convert into common shares?

The Series A Preferred Stock would become convertible into Flash common stock beginning 365 days after closing or upon a contemplated spin-out. Any issuance or conversion is subject to applicable Nasdaq listing rules and required stockholder and regulatory approvals.

What conditions must be satisfied before Flash Sports & Media’s Nooa acquisition can close?

Completion is subject to satisfactory due diligence, negotiation and execution of definitive agreements, Flash securing adequate financing, and receiving all required board, shareholder, regulatory and third-party approvals, including any necessary consents from the SEC and The Nasdaq Stock Market LLC.

How does the proposed Nooa acquisition fit into Flash Sports & Media’s cricket strategy?

The deal is designed to vertically integrate accommodation for players, officials and production crews across Flash’s Lanka Premier League and planned MT20, SG20 and ZT20 leagues, aiming to control cost and quality while adding a hospitality-focused revenue stream beyond the cricket season.

Filing Exhibits & Attachments

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