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Brieane Olson joins Ulta Beauty (NASDAQ: ULTA) board as independent director

(High)
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Ulta Beauty, Inc. appointed Brieane L. Olson, 47, as an independent director to its Board of Directors, effective August 31, 2026. She will fill the seat vacated by Kelly E. Garcia, whose resignation from the Board becomes effective the same date in connection with his transition to Chief Technology Officer. Olson brings more than 20 years of specialty retail experience and currently serves as Chief Executive Officer, President, and Chief Brand Officer of Pacific Sunwear of California, LLC.

The Board determined that Olson qualifies as an independent director under Nasdaq and SEC standards and disclosed no related-party transactions requiring Regulation S-K Item 404(a) disclosure. She will receive cash and equity compensation under Ulta Beauty’s existing non-employee director compensation program. With her appointment, Ulta Beauty’s Board will comprise 10 directors. The company announced the appointment in an August 17, 2026 press release.

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Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance
Key personnel changes including departures, elections, or appointments of directors and executive officers.
Item 8.01 Other Events Other
Voluntary disclosure of events the company deems important to shareholders but not covered by other items.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Effective date of Olson appointment August 31, 2026 Date Brieane L. Olson joins Ulta Beauty’s Board of Directors
Olson age 47 Age of Brieane L. Olson at the time of appointment
Board size after appointment 10 directors Total number of Ulta Beauty directors after Olson fills Garcia’s seat
Press release date August 17, 2026 Date Ulta Beauty announced Olson’s appointment via press release
Annual meeting reference 2027 Olson’s initial term runs until the 2027 Annual Meeting of Stockholders
Store count more than 1,500 stores Number of Ulta Beauty stores across the U.S. since opening its first store in 1990
Years of specialty retail experience over 20 years Olson’s specialty retail experience across strategic planning, brand building, and merchandising
independent director regulatory
"The Board of Directors appointed Brieane L. Olson as an independent director"
An independent director is a member of a company's board of directors who is not involved in the company's day-to-day operations and has no significant relationships with the company that could influence their judgment. Their role is to provide unbiased oversight and ensure the company is managed in the best interests of all shareholders. This helps build trust and confidence among investors by promoting transparency and accountability.
emerging growth company regulatory
"Emerging growth company checkbox appears under Exchange Act definitions"
An emerging growth company is a recently public or smaller public firm that qualifies for temporary, lighter regulatory and disclosure rules to reduce the cost and effort of being public. For investors, it means the company may provide less historical financial detail and face fewer reporting requirements than larger firms, so it can grow more quickly but also carries higher uncertainty—like buying a promising early-stage product with fewer user reviews.
omnichannel commerce financial
"Experience spanning strategic planning, brand building, omnichannel commerce, merchandising"
Omnichannel commerce is a coordinated approach to selling and servicing customers across all places they interact—websites, mobile apps, physical stores, phone, and social platforms—so the experience feels consistent and connected, like a store that remembers your preferences whether you shop in person or online. Investors care because it can boost sales, customer loyalty and data-driven pricing while affecting costs and technology investment, making it a key driver of revenue growth and margin sustainability.
Inline XBRL technical
"Cover Page Interactive Data File embedded within the Inline XBRL document"
Inline XBRL is a file format for financial filings that embeds machine-readable data tags directly inside the human-readable report, so the same document can be read by people and parsed by software. For investors it makes extracting, comparing and verifying financial numbers faster and more reliable—like a grocery list where each item also has a barcode—reducing manual errors and speeding up analysis.
non-employee director compensation program financial
"She will receive cash and equity under the non-employee director compensation program"
Advanced Management Program other
"She has completed the Advanced Management Program at Harvard Business School"

FAQ

What board change did Ulta Beauty (ULTA) announce on August 13, 2026?

Ulta Beauty’s Board appointed Brieane L. Olson as an independent director, effective August 31, 2026, to fill the seat vacated by Kelly E. Garcia. Garcia’s resignation from the Board becomes effective the same date.

What is Brieane Olson’s professional background relevant to Ulta Beauty (ULTA)?

Brieane Olson has 20+ years of specialty retail experience and is CEO of Pacific Sunwear of California, LLC. She has held senior roles in merchandising, design, and brand leadership at PacSun and previously worked at Abercrombie & Fitch, Hollywould, and Valentino.

Is Brieane Olson considered an independent director at Ulta Beauty (ULTA)?

Yes. Ulta Beauty’s Board determined that Brieane Olson qualifies as an independent director under Nasdaq corporate governance standards and SEC rules. The company also stated there are no arrangements or transactions requiring disclosure under Item 404(a) of Regulation S-K.

How will Brieane Olson be compensated as a director of Ulta Beauty (ULTA)?

Brieane Olson will receive the cash and equity compensation provided under Ulta Beauty’s non-employee director compensation program. That program is described in the company’s April 22, 2026 definitive proxy statement filed with the SEC.

How many directors will Ulta Beauty’s (ULTA) Board have after Olson’s appointment?

Following Brieane Olson’s appointment, Ulta Beauty disclosed that its Board of Directors will consist of 10 directors. She will serve an initial term through the company’s 2027 Annual Meeting of Stockholders, subject to standard earlier-termination events.

When did Ulta Beauty (ULTA) publicly announce Brieane Olson’s board appointment?

Ulta Beauty issued a press release on August 17, 2026 announcing Brieane Olson’s appointment to the Board, effective August 31, 2026. The press release was furnished as Exhibit 99.1 to the current report.

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0001403568false00014035682026-08-132026-08-13

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of

the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): August 13, 2026

ULTA BEAUTY, INC.

(Exact name of registrant as specified in its charter)

Delaware

001-33764

38-4022268

(State or Other Jurisdiction
of Incorporation)

(Commission
File Number)

(IRS Employer
Identification No.)

1000 Remington Blvd., Suite 120, Bolingbrook, Illinois 60440

(Address of Principal Executive Offices and zip code) 

(630) 410-4800

(Registrant’s telephone number, including area code)

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 C.F.R. §230.425)

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 C.F.R. §240.14a-12)

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 C.F.R. §240.14d-2(b))

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 C.F.R. §240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

  ​ ​

Trading Symbol

  ​ ​

Name of each exchange on which registered

Common Stock, par value $0.01 per share

ULTA

The NASDAQ Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company      

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.      

Item 5.02Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On August 13, 2026, the Board of Directors (the “Board”) of Ulta Beauty, Inc. (the “Company” or “Ulta Beauty”) appointed Brieane L. Olson, 47, as an independent director. Ms. Olson’s appointment is effective as of August 31, 2026. She will fill the seat on the Board vacated by Kelly E. Garcia, whose resignation from the Board will become effective on such date. Ms. Olson’s initial term will continue until the date of the Company’s 2027 Annual Meeting of Stockholders and until her successor shall be elected and qualified or until her earlier death, resignation, retirement, disqualification, or removal.

Ms. Olson has served as Chief Executive Officer of Pacific Sunwear of California, LLC (“PacSun”), a private specialty retailer offering lifestyle apparel and related products, since May 2023, and as PacSun’s President since June 2021 and Chief Brand Officer since July 2020. Prior to her current roles, she served as PacSun’s Chief Merchandising Officer from 2018 to 2020, Senior Vice President of Merchandising and Design from 2013 to 2017, and in other positions of increasing responsibility after joining PacSun in 2007. Prior to joining PacSun, Ms. Olson held leadership positions with Abercombie & Fitch from 2006 to 2007, Hollywould from 2004 to 2006, and Valentino from 2001 to 2004. Ms. Olson also currently serves on PacSun’s board of directors. She holds a Bachelor of Arts degree in Mass Communications from the University of California, Berkeley and a Masters degree in Fashion from Istituto Marangoni in Italy and has completed the Advanced Management Program at Harvard Business School.

The Board selected Ms. Olson because of her experience as a sitting CEO, which gives her valuable insights into strategy execution, talent development, innovation, and long-term value creation, as well as her background in the areas of specialty retail, strategic planning, brand building, omnichannel commerce, merchandising, and organizational leadership.

The Board has determined that Ms. Olson qualifies as an independent director under the corporate governance standards of Nasdaq and the rules of the Securities and Exchange Commission (the “Commission”), and that there are no arrangements or understandings between Ms. Olson and any other person pursuant to which she was appointed as a director. There are no transactions in which Ms. Olson has an interest requiring disclosure under Item 404(a) of Regulation S-K.

As compensation for her service on the Board, Ms. Olson will receive the cash and equity compensation provided by the Company’s non-employee director compensation program, as it may be adjusted by the Board from time to time, as described in the Company’s definitive proxy statement filed with the Commission on April 22, 2026.

Item 8.01Other Events.

On August 17, 2026, the Company issued a press release announcing the appointment Ms. Olson to the Board. A copy of the press release is filed as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits. The exhibits listed in the Exhibit Index below are being furnished herewith.

Exhibit
   No.  

  ​ ​ ​

Description

99.1

Press release issued on August 17, 2026 announcing Ms. Olson’s appointment.

104

Cover Page Interactive Data File (the cover page tags are embedded within the Inline XBRL document)

2

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

ULTA BEAUTY, INC.

Date: August 17, 2026

By:

/s/ Rene G. Cásares

Rene G. Cásares

Chief Legal Officer

3

Exhibit 99.1

Graphic

Ulta Beauty Appoints Brieane Olson to Its Board of Directors

BOLINGBROOK, IL. August 17, 2026 – Ulta Beauty, Inc. (NASDAQ: ULTA) today announced the appointment of Brieane Olson to its Board of Directors, effective August 31, 2026.

“We are thrilled to welcome Brie to our Board of Directors,” said Kecia Steelman, president and chief executive officer. “She has extensive experience leading consumer retail organizations through periods of growth and transformation, and we are confident her insights into strategy execution, talent development, and long-term value creation will be invaluable to the Board as we continue to advance our Ulta Beauty Unleashed strategy.”

Ms. Olson joins the Ulta Beauty Board with over 20 years of specialty retail experience spanning strategic planning, brand building, omnichannel commerce, merchandising, and organizational leadership. She currently serves as Chief Executive Officer of Pacific Sunwear (“PacSun”), a private specialty retailer offering lifestyle apparel and related products, a position she has held since May 2023, and as PacSun’s President since June 2021 and Chief Brand Officer since July 2020. Since joining PacSun in 2007, Ms. Olson has held leadership positions of increasing responsibility, including previous service as PacSun’s Chief Merchandising Officer and Senior Vice President of Merchandising and Design. Prior to joining PacSun, Ms. Olson held leadership positions with Abercombie & Fitch, Hollywould, and Valentino.

Ms. Olson also serves on the board of directors of PacSun. She holds a Bachelor of Arts degree in Mass Communications from the University of California, Berkeley, a master’s degree in Fashion from Istituto Marangoni in Italy, and has completed the Advanced Management Program at Harvard Business School.

With the appointment of Ms. Olson, who will fill the seat on the Board vacated by Kelly G. Garcia in connection with his transition to the role of Ulta Beauty’s Chief Technology Officer, Ulta Beauty’s Board will consist of 10 directors.

About Ulta Beauty

Ulta Beauty (NASDAQ: ULTA) is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skin care, hair care, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to more than 1,500 stores across the U.S. and redefined beauty retail by bringing together All Things Beauty. All in One Place®. With an expansive product assortment, professional salon services, and its beloved Ulta Beauty Rewards loyalty program, the company delivers seamless, personalized experiences across stores, Ulta.com and the Ulta Beauty App – where the possibilities are truly beautiful. Ulta Beauty is also expanding its presence internationally through its subsidiary, Space NK, a luxury beauty retailer operating in


the U.K. and Ireland, its joint venture in Mexico, and its franchise in the Middle East. For more information, visit www.ulta.com.

Ulta Beauty Contacts:
Kiley Rawlins, CFA

Senior Vice President, Investor Relations

krawlins@ulta.com

Natalie Navarre

Vice President, Public Relations & Social Marketing

PR@ulta.com

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Filing Exhibits & Attachments

5 documents