Director at Ulta Beauty (NASDAQ: ULTA) sells 452 shares around $539

Rhea-AI Filing Summary

Ulta Beauty director George R. Mrkonic Jr reported an open-market sale of 452 shares of Common Stock on April 7, 2026. The shares were sold at a weighted average price of $539.29, with individual trade prices ranging from $538.29 to $539.51. After this transaction, he directly holds 2,383 shares of Ulta Beauty stock.

Insider Trade Summary

Net Seller: 452 shares ($243,759)

Net Sell 1 txn

Insider MRKONIC GEORGE R JR

Role Director

Sold 452 shs ($244K)

Type	Security	Shares	Price	Value
Sale	Common Stock	452	$539.29	$244K

Holdings After Transaction: Common Stock — 2,383 shares (Direct)

Footnotes (1)

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Key Figures

Shares sold: 452 shares Weighted average sale price: $539.29 per share Sale price range: $538.29–$539.51 per share +1 more

4 metrics

Shares sold 452 shares Open-market sale on April 7, 2026

Weighted average sale price $539.29 per share Average across reported sale transactions

Sale price range $538.29–$539.51 per share Individual trade prices within the reported sale

Shares held after sale 2,383 shares Director’s direct ownership following the transaction

Key Terms

open-market sale, weighted average price, Common Stock

3 terms

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Common Stock financial

""security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MRKONIC GEORGE R JR

(Last) (First) (Middle)

1000 REMINGTON BLVD.

SUITE 120

(Street)

BOLINGBROOK ILLINOIS 60440

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Ulta Beauty, Inc. [ ULTA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/07/2026		S		452	D	$539.29(1)	2,383	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. The prices actually received ranged from $538.29 to $539.51. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing a weighted average price.

	/s/ Rene G. Casares, as attorney-in-fact for George R. Mrkonic	04/07/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Ulta Beauty (ULTA) disclose on this Form 4?

Ulta Beauty reported that director George R. Mrkonic Jr completed an open-market sale of 452 shares of Common Stock. The transaction occurred on April 7, 2026, and was disclosed as a routine Form 4 insider trading report with detailed pricing information.

How many Ulta Beauty (ULTA) shares did the director sell and at what price?

The director sold 452 shares of Ulta Beauty Common Stock at a weighted average price of $539.29 per share. Individual trades were executed in a price range from $538.29 to $539.51, according to the Form 4 footnote disclosure.

How many Ulta Beauty (ULTA) shares does the director hold after this sale?

Following the reported sale, director George R. Mrkonic Jr directly holds 2,383 shares of Ulta Beauty Common Stock. This figure reflects his remaining direct ownership as reported in the Form 4 after the 452-share open-market sale.

Was the Ulta Beauty (ULTA) insider sale a market transaction or something else?

The filing classifies the transaction as an open-market sale of Common Stock, coded as “S” on the Form 4. This indicates the shares were sold in the market or a private transaction, rather than being related to option exercises, gifts, or tax withholding.

What does the weighted average price mean in this Ulta Beauty (ULTA) Form 4?

The weighted average price of $539.29 represents the average price across multiple trades that made up the 452-share sale. Actual trade prices ranged from $538.29 to $539.51, and the director has offered to provide exact breakdowns upon request.