Insider sale: ULTA director disposes 500 shares, now owns 2,263

Rhea-AI Filing Summary

Mike C. Smith, a director of Ulta Beauty, Inc. (ULTA), reported a sale of 500 shares of ULTA common stock on 09/04/2025 at a reported price of $528.43 per share. After the sale, the filing shows Mr. Smith beneficially owned 2,263 shares directly. The Form 4 is signed by an attorney-in-fact on 09/08/2025.

Positive

• Post-transaction beneficial ownership disclosed: the filing specifies 2,263 shares owned following the sale.
• Transaction details are explicit: sale date, number of shares, and price per share ($528.43) are reported.

Negative

• Director sold shares: 500 shares were disposed of, which reduces direct insider ownership.
• No additional context provided: the filing does not state the reason for the sale or whether it was pursuant to a trading plan.

Insights

Financial Analyst

TL;DR: Routine insider sale of 500 ULTA shares; limited immediate market impact given size relative to total public float.

The Form 4 documents a single non-derivative sale by a director: 500 shares at $528.43, leaving 2,263 shares held directly. The disclosure provides clear price and post-transaction ownership, which allows investors to update insider-holding records. The filing does not present earnings, debt, or operational metrics and contains no indication of additional material corporate events.

Corporate Governance Expert

TL;DR: Director-level sale disclosed properly on Form 4; no other governance actions or unusual transfer mechanisms reported.

The report identifies the reporting person as a director and shows the transaction code "S" (sale). The filing includes a signature by an attorney-in-fact, indicating authorized submission. There are no amendments, derivative transactions, or statements suggesting changes in control or related-party arrangements within this filing.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Smith Mike C.

(Last) (First) (Middle)

1000 REMINGTON BLVD.

SUITE 120

(Street)

BOLINGBROOK IL 60440

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Ulta Beauty, Inc. [ ULTA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/04/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/04/2025		S		500	D	$528.43	2,263	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	s/ Rene G. Casares, as attorney-in-fact for Mike C. Smith	09/08/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Mike C. Smith report on Form 4 for ULTA?

He reported a sale of 500 ULTA shares on 09/04/2025 at a price of $528.43, leaving 2,263 shares beneficially owned.

What is the transaction code on this Form 4 and what does it indicate?

The Form shows transaction code "S", which indicates a sale of the reported securities.

When was the Form 4 signed and by whom?

The form is signed by Rene G. Casares, as attorney-in-fact for Mike C. Smith on 09/08/2025.

How many shares did Mike C. Smith own after the reported transaction?

The filing reports 2,263 shares beneficially owned following the sale.

Does this Form 4 report any derivative transactions or amendments?

No; the filing lists only a non-derivative sale of common stock and shows no amendments or derivative securities.