STOCK TITAN

Upstart CEO Paul Gu buys 50K shares at $25.55

Upstart’s CEO Paul Gu indirectly bought additional UPST shares via JECCO, LLC, increasing his reported holdings.

(Very High)
(Positive)
Form Type
4

Rhea-AI Filing Summary

Upstart Holdings, Inc. (UPST) reported that Chief Executive Officer and director Paul Gu purchased 50,000 shares of common stock on September 10, 2026, in open-market or private transactions at a weighted average price of $25.55 per share, through JECCO, LLC, an entity he manages. Following this transaction, JECCO, LLC holds 130,000 shares indirectly for him, and he also holds 1,102,616 shares directly, a portion of which are restricted stock units.

Positive

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Negative

  • None.

Insights

Analyzing...

Insider Gu Paul
Role Chief Executive Officer
Bought 50,000 shs ($1.28M)
Type Security Shares Price Value
Purchase Common Stock F1, F2 50,000 $25.55 $1.28M
holding Common Stock F3 -- -- --
holding Common Stock F4 -- -- --
holding Common Stock F5 -- -- --
Holdings After Transaction: Common Stock — 130,000 shares (Indirect, by LLC); Common Stock — 1,102,616 shares (Direct); Common Stock — 114,930 shares (Indirect, by trust)
Footnotes (5)
  1. F1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $25.505 to $25.585. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price.
  2. F2. The reportable securities are owned by JECCO, LLC, of which the Reporting Person is a managing member.
  3. F3. Certain of these securities are restricted stock units (RSUs). Each RSU represents a contingent right to receive one share of Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
  4. F4. The reportable securities are owned by The Paul Xinquan Gu 2021 Gifting Trust, of which the Reporting Person is a trustee.
  5. F5. The reportable securities are owned by The Gu Qiao Family Trust, of which the Reporting Person is the trustee.
Shares purchased 50,000 shares Common stock purchased on September 10, 2026
Weighted average purchase price $25.55 per share Open-market or private purchase on September 10, 2026; trades from $25.505 to $25.585
Indirect holdings via JECCO, LLC after transaction 130,000 shares Common stock owned indirectly by JECCO, LLC for Paul Gu after the purchase
Direct holdings after transaction 1,102,616 shares Common stock held directly by Paul Gu, including RSUs, after the reported transaction
Net common shares bought in filing 50,000 shares Net buy direction across all reported non-derivative transactions
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock units (RSUs) financial
"Certain of these securities are restricted stock units (RSUs)."
Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.
contingent right financial
"Each RSU represents a contingent right to receive one share of Common Stock."
indirect ownership financial
"The reportable securities are owned by JECCO, LLC, of which the Reporting Person is a managing member."

FAQ

What insider transaction did UPST CEO Paul Gu report on this Form 4?

Paul Gu reported a purchase of 50,000 shares of Upstart Holdings, Inc. common stock on September 10, 2026, in an open-market or private transaction at a weighted average price of $25.55 per share, executed through an entity associated with him.

At what price did the UPST shares reported by Paul Gu trade in this filing?

The filing reports a weighted average price of $25.55 per share. Footnotes state the shares were purchased in multiple transactions at prices ranging from $25.505 to $25.585, and detailed trade breakdowns are available upon request to the company or the SEC staff.

How many UPST shares does JECCO, LLC hold for Paul Gu after this transaction?

After the reported purchase, JECCO, LLC, an entity of which Paul Gu is a managing member, holds 130,000 shares of Upstart Holdings, Inc. common stock indirectly on his behalf, according to the Form 4 disclosure.

What are Paul Gu’s reported direct holdings of UPST common stock after the transaction?

Paul Gu is reported to hold 1,102,616 shares of Upstart common stock directly following the transaction. A footnote explains that some of these shares are restricted stock units (RSUs), each representing a contingent right to receive one share of common stock upon vesting.

Were the UPST insider transactions made under a Rule 10b5-1 trading plan?

The document-level checkbox for Rule 10b5-1 is not marked as affirmative, and the footnotes do not state that the reported purchase was made pursuant to a Rule 10b5-1 trading plan.

What indirect UPST holdings does Paul Gu report through trusts?

The filing states that certain reportable securities are owned by The Paul Xinquan Gu 2021 Gifting Trust and The Gu Qiao Family Trust, with Paul Gu as trustee of each. These positions are reported as indirect ownership by trust, without a specific share count in this data.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Gu Paul

(Last)(First)(Middle)
C/O UPSTART HOLDINGS, INC.
220 PARK ROAD, SUITE 500

(Street)
BURLINGAME CALIFORNIA 94010

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Upstart Holdings, Inc. [ UPST ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/10/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock09/10/2026P50,000A$25.55(1)130,000Iby LLC(2)
Common Stock1,102,616(3)D
Common Stock44,930Iby trust(4)
Common Stock70,000Iby trust(5)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $25.505 to $25.585. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price.
2. The reportable securities are owned by JECCO, LLC, of which the Reporting Person is a managing member.
3. Certain of these securities are restricted stock units (RSUs). Each RSU represents a contingent right to receive one share of Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
4. The reportable securities are owned by The Paul Xinquan Gu 2021 Gifting Trust, of which the Reporting Person is a trustee.
5. The reportable securities are owned by The Gu Qiao Family Trust, of which the Reporting Person is the trustee.
Remarks:
/s/ Steven Madrid, by power of attorney09/10/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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